DEBTANAYA DUTTA
Marketing Enthusiast
Noida
Summary
Dynamic marketing professional with a PGDM, eager to transform innovative ideas into impactful campaigns. Proven expertise in market research, content strategy, and brand development, driving successful initiatives that resonate with target audiences. Strong passion for crafting compelling narratives that foster customer connections and generate sustainable value for businesses. Committed to leveraging creativity and analytical skills to elevate brand presence and achieve strategic marketing goals.
Overview
1
1
year of professional experience
5
5
Certifications
3
3
Languages
Work History
Intern
SAOTECH Consultancy Services
07.2025 - 11.2025
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Monitored competitor activities and analyzed their impact on company performance, informing strategic decision-making processes.
- Conducted consumer data analysis on products to assist with promotional campaigns.
Inside Sales Intern
Nickelfox Technologies
05.2025 - 07.2025
- Improved lead conversion rates by promptly following up on inbound inquiries via phone or email communication channels.
- Implemented feedback from supervisors to continuously improve communication skills and overall effectiveness within the role.
- Increased customer engagement by providing tailored product recommendations and information.
- Provided exceptional support during busy periods or staff shortages, demonstrating adaptability and commitment to team success.
Education
PGDM - Marketing & Business Analytics
06-2026
AICTE approved
Diploma - Software engineering, specialization JAVA
04.2001 -
BSC - Botany
08-2021
Affiliated to Vidyasagar University
- Honours [Semester, Year]
Skills
Teamwork and collaboration
Problem-solving
Team collaboration
Research and analysis
Analytics
Tech-Savvy
Market research techniques
Trend analysis
Time management
Decision-making
Effective communication
Problem-solving abilities
Python
Microsoft Offices
AI tools
Database tools
Accomplishments
- Achieved appreciation letter for outstanding contribution as student coordinator from NUTAN Club of GIMS.
- Presented Research paper on the topic on how Data analytics helps in marketing curriculum: why it’s needed.
- Awarded as Best ppt maker & presenter from IIT Kharagpur.
Certification
Certified in Digital Marketing through Google.
Co-curricular Activities
Organized HR Conclave as a coordinator of Abhuday OB & HRM Club at GIMS. Organized Inter college competition as a coordinator of Nutan Club at GIMS.
Internship Experience
- Company: SAOTECH consultancy services
- Project Title: Connecting the Right Talent with the Right Role
- Designation: Marketing Analyst Intern
- Duration: 4 Months
- Conducted in-depth market research to identify potential leads, analyze competitors, and uncover growth opportunities.
- Optimized CRM usage by updating lead data, tracking sales funnel progress, and generating actionable reports.
- Supported sales outreach through personalized emails, calls, and social media engagement to strengthen prospect connections.
- Collaborated with the sales team in preparing pitches, attending reviews, and refining strategies to drive revenue growth.
Timeline
Intern - SAOTECH Consultancy Services
07.2025 - 11.2025
Inside Sales Intern - Nickelfox Technologies
05.2025 - 07.2025
NIIT - Diploma, Software engineering, specialization JAVA
04.2001 -
GIMS - PGDM, Marketing & Business Analytics
Kharagpur College - BSC, Botany