Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Deeksha Chugh

Brand Partnerships Manager

Summary

As a management major in fashion with a passion for marketing and PR, I bring a unique perspective to branding and marketing. With over 2 + years of experience working with different brands, I have honed my skills in crafting compelling strategies that resonate with audiences.

Overview

3
3
years of professional experience
2
2
Certifications

Work History

Brand Partnerships Manager

Qua
12.2022 - Current
  • Planning digital and PR calender while identifying and forging strong relationships with the digital creators and fashion stylists with brand guidelines.
  • Honed existing media relationships and helped in fostering new ones to enhance Qua's profile and ensure the brand is at the forefront as and when opportunities come.
  • Liaised with celebrities and fashion stylists for brand appearances.
  • Brainstorming content ideas for social media, monitoring campaign analysis by setting goals, tracking conversions and evaluating strategic insights.

Assistant Marketing Manager

Zaamo E-Commerce Pvt. Ltd.
06.2022 - 12.2022
  • Developing and executing influencer marketing strategies and creative campaigns with deep understanding of influencer-brand associations.
  • Ensuring influencer content shopabble through collaborations and store promotion.
  • Planning and managing influencer stores while building a community.

Brand Management Intern

Nykaa Fashion
06.2022 - 09.2022
  • Cataloguing, discounting and pinnings for women westernwear.
  • Weekly pinnings for the website of different categories and brands for sales optimization.
  • Built and strengthened strategic relationships with different brands onboarded with Nykaa Fashion.

Retail Management Intern

Coach
12.2021 - 04.2022
  • Assisted in achieving sales goals through effective merchandising strategies and store operations.
  • Strategized inventory management, maximizing sales, handling omni channel operations along with other team members.
  • Regular checks in terms of product hygiene and visual merchandising to highlight luxury selling points.
  • Forging strong relationships with the clientele.


Retail Management Intern

Superdry Sport, Reliance Brands Limited
07.2021 - 09.2021
  • Reviewed and monitored scheduling, purchases and other expenses to maintain budget and cash flow for the store.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Collaborated with the store team to keep the visual merchandising in check.

Education

Masters of Fashion Management -

National Institute of Fashion Technology
04.2001 -

Bachelor of Science - Home Sciences

University of Delhi
Lady Irwin College
04.2001 -

Skills

    Project Managment

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Certification

Coursera - Management of Fashion and Luxury Companies

Timeline

IIT Delhi - Digital Marketing

04-2023

Brand Partnerships Manager

Qua
12.2022 - Current

Assistant Marketing Manager

Zaamo E-Commerce Pvt. Ltd.
06.2022 - 12.2022

Brand Management Intern

Nykaa Fashion
06.2022 - 09.2022

Retail Management Intern

Coach
12.2021 - 04.2022

Retail Management Intern

Superdry Sport, Reliance Brands Limited
07.2021 - 09.2021

Coursera - Management of Fashion and Luxury Companies

12-2020

Masters of Fashion Management -

National Institute of Fashion Technology
04.2001 -

Bachelor of Science - Home Sciences

University of Delhi
04.2001 -

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Deeksha Chugh Brand Partnerships Manager