Summary
Overview
Work History
Education
Skills
Timeline
Generic

DEEKSHA M

Bengaluru

Summary

Digital Marketing Senior Associate with three years of experience in leading operations and special projects that enhance customer engagement and drive revenue growth. Proven expertise in diverse marketing strategies, campaign management, and performance analysis, resulting in substantial achievement of marketing objectives. Strong project management skills, with a focus on client relations and team leadership, ensuring quality standards and timelines are met. Effective communicator, skilled in building and maintaining productive relationships.

Overview

6
6
years of professional experience

Work History

Senior Associate - Performance Marketing

Headout
Bengaluru
03.2025 - Current
  • Expanded market ownership to include Egypt and Morocco, alongside the UAE, launching both new markets from scratch and achieving ROI positivity within two months of launch.
  • Drove 25% growth in the MENA region's GBV in H1 2025 vs. H1 2024 through targeted, strategic, and performance marketing initiatives.
  • Collaborated on performance marketing OKRs, focusing on campaign-level AOV analysis to optimize bidding strategies.
  • Successfully implemented bidding strategy changes, resulting in a 20% increase in GBV, a 17% increase in ROI, a 10% uplift in AOV, and a 27% improvement in CVR.
  • Initiated and executed A/B tests across domains to assess performance variations and identify optimization opportunities.

Associate – Performance Marketing

07/2025 - 03/2025

  • Successfully managed the UAE market, achieving month-over-month revenue growth in 2024.
  • Developed and implemented diverse campaign strategies to enhance performance and reach targeted revenue goals.
  • Improved return on investment (ROI) for campaigns through targeted initiatives, addressing challenges with low engagement, and dormant campaigns.
  • Streamlined marketing automation processes, resulting in more efficient workflows, and improved team productivity.

Analyst - Digital Marketing

Think and Learn Pvt Ltd
Bengaluru
06.2022 - 07.2023
  • An educational technology company known for its learning app
  • Worked on user growth efforts for Byju's Aakash K-12 and other educational segments, building the customer base from scratch
  • Devoted time to app marketing and user acquisition while collaborating with product, engineering, and design teams
  • Managed performance marketing efforts across Google Marketing Platform and Facebook, establishing analytics and measurement tracking frameworks

Account Manager

Redwood Algorithms
Bengaluru
01.2022 - 06.2022
  • A company specializing in algorithmic solutions
  • Worked as an account manager handling various clients
  • Gained skills in client management and content writing for diverse products
  • Wrote content for segments including Health, Technology, Education, and Artificial Intelligence
  • Managed 12 clients simultaneously, learning to work under pressure
  • Acquired experience with numerous marketing tools

Content Writer

Blu Saviors
05.2020 - 10.2020
  • A content development firm
  • Performed key role in the creation of content for a variety of topics such as technology, fashion, and healthcare

Digital Marketing Specialist

RevMeUp
01.2020 - 02.2020
  • A digital marketing firm focused on elevating brands
  • Built a website using WordPress and worked on website design
  • Developed SEO-based content for digital marketing efforts

Education

Bachelor of Engineering -

JSSATEB
Bangalore
08.2021

Skills

  • Facebook Marketing
  • Google Ads
  • Google Analytics
  • A/B testing
  • Market analysis
  • Data analytics
  • Performance monitoring
  • SEO
  • WordPress
  • Gmail
  • Search engine marketing

Timeline

Senior Associate - Performance Marketing

Headout
03.2025 - Current

Analyst - Digital Marketing

Think and Learn Pvt Ltd
06.2022 - 07.2023

Account Manager

Redwood Algorithms
01.2022 - 06.2022

Content Writer

Blu Saviors
05.2020 - 10.2020

Digital Marketing Specialist

RevMeUp
01.2020 - 02.2020

Bachelor of Engineering -

JSSATEB
DEEKSHA M