- Expanded market ownership to include Egypt and Morocco, alongside the UAE, launching both new markets from scratch and achieving ROI positivity within two months of launch.
- Drove 25% growth in the MENA region's GBV in H1 2025 vs. H1 2024 through targeted, strategic, and performance marketing initiatives.
- Collaborated on performance marketing OKRs, focusing on campaign-level AOV analysis to optimize bidding strategies.
- Successfully implemented bidding strategy changes, resulting in a 20% increase in GBV, a 17% increase in ROI, a 10% uplift in AOV, and a 27% improvement in CVR.
- Initiated and executed A/B tests across domains to assess performance variations and identify optimization opportunities.
Associate – Performance Marketing
07/2025 - 03/2025
- Successfully managed the UAE market, achieving month-over-month revenue growth in 2024.
- Developed and implemented diverse campaign strategies to enhance performance and reach targeted revenue goals.
- Improved return on investment (ROI) for campaigns through targeted initiatives, addressing challenges with low engagement, and dormant campaigns.
- Streamlined marketing automation processes, resulting in more efficient workflows, and improved team productivity.