Deekshita Gupta

ZS Associates - DAA

January'23-Present

- Creative Analytics and Consumer Insights

Created iCVA sheets to attract more attention on the required focus area using Neurotracking tools —add the type of data used for this analysis.

- Quantitative Market Research

Designed survey using PRIZM for HCPs and Paths across multiple countries and providing automated Excel workbooks for better vendor communication

Interned as a digital marketing and fundraising intern; Applied digital marketing for content designing, to facilitate fundraising

ZS Associates - BOA

August'22-December'22

- Quantitative and Qualitative Study

Conducted a study on HCC(Liver Cancer) by creating dynamic survey and biweekly results to share the current status (of what?) to the client

- Queue Sprint Project

Performed a short study on CRC and Breast Cancer data for US and UK to target the product profile reaction of upcoming break Cancer drugs and to reach the unmet needs by providing the disease overview and current treatment landscape of CRC.

ZS Associates -BOA Intern

January'22-July'22

- Qual and Quant Study

Created a qual and quant study using virtual clincs on an in-house tool for NSCLC

- Data Bible Management

Creation of Data warehouse for raw user data using automated Excel workbook

Interned in the area of web development and designing; Developed a website involving payment gateway integration.

Interned in the area of event management; Contributed towards implementation and organization of virtual events.

Interned in the area of market research; Involved in the area of business idea generation and business planning.