Deekshitha Pai

Strategic Leadership and Cross-Functional Operations 🔹 SaaS Content, Support & Platform Development 🔹 Branding, Social Media & Campaign Execution 🔹 Client & Team Relationship Management 🔹 Performance Highlights

MM NOVA, NOVACRM, RE/MAX.|Toronto and Remote

• Led a 16-member team across content, design, tech support, social media, and marketing operations.
• Own an end-to-end strategy and execution for social media, email marketing, lead generation, and brand development across 5 or more businesses.
• Act as the Single Point of Contact (SPOC) for all RE/MAX and NOVA social agents, and for senior management-led initiatives.
• Liaise directly with leadership for urgent, cross-departmental tasks across all high-priority projects.
• Built Zendesk support from scratch, and successfully migrated to Intercom, improving support scalability and UI/UX.
• Authored and managed over 200+ support articles and more than 100+ SaaS video scripts (tutorials, onboarding, feature promos).
• Created full content architecture and copy for SaaS websites, including homepages, product pages, and landing funnels.
• Managed backend content for the NOVA Agent Portal, including FAQ updates, UX revisions, and system content audits.
• Designed and executed custom brand campaigns for over 20 real estate agents across Ontario and Alberta.
• Developed targeted content, including Instagram Reels, TikToks, YouTube tutorials, and marketing creatives.
• Collaborated with content creators to plan, script, and produce high-performing short-form videos, and SaaS brand reels.
• Built long-term agent relationships, providing hands-on branding, marketing support, and conflict resolution.
• Resolved marketing, design, and support issues quickly to maintain brand consistency and service quality.
• Onboarded, trained, and mentored new team members across departments to ensure operational continuity.
• Spearheaded digital marketing for Pam Setia, including social strategy, ad execution, web content, and creative direction.
• Led the production and deployment of weekly pre-construction highlights and lead-gen campaigns for LendingHub and NOVA.
• Oversaw GMB (Google My Business) management, knowledge base UI structuring, and YouTube publishing for NOVACRM.

• Collaborated closely with the sales team to generate and track real estate leads via property portals, including MagicBricks, 99acres, and Housing.com.
• Monitored lead quality, analyzed the performance of each platform, and re-strategized campaigns to focus on channels delivering more warm leads.
• Incorporated sales team feedback to fine-tune marketing efforts and improve lead conversion rates.

• Managed daily operations of social media channels, including content planning, creative coordination, and community engagement.
• Produced and published content highlighting project updates, construction progress, and buyer testimonials to build trust and awareness.

• Worked on video content creation for a sister project – Kaizen Studio, a fully furnished home concept designed for young professionals.
• Collaborated with an influencer partner on the project to create engaging video walk-throughs and promotional content tailored for digital platforms.
• I wrote and published blog articles and LinkedIn content to promote brand visibility and share insights on the real estate market.

• Developed website content from scratch for 8+ pages, aligning tone and messaging with brand identity and audience needs.
• Provided copywriting support for various marketing materials, including taglines, service descriptions, and promotional content.