DEEP PATEL

Achievements and Contributions:

• Successfully led offline performance marketing campaign team scale-up from 2 AMs & 25 BDEs to 4 AMs & 65 BDEs, achieving ~4.5% lead conversion with average of 1000 leads per week, and consistently maintaining Ahmedabad and Gandhinagar as the best performing markets PAN India.
• Revolutionized Gujarat Hub Marketing Operations with automated processes and dashboards, unlocking 20% of team members' work time.
• Developed a lead tracker to improve sales interaction process, enhancing lead quality and streamlining cross-functional marketing management - sales management process.
• Took on additional role of Zonal Planning Manager (Gujarat State) for BYJU'S Tuition Center team and Offline Performance Marketing Team, developing comprehensive plans for a more impactful and efficient marketing strategy.

Achievements and Contributions:

• Achieved Remarkable India Best ~14% lead conversion with 3 interns in Anand BTL campaign.
• Achieved ~5.5% and ~8% conversion rates with a team of 15 Business Development Executives in Ahmedabad and Gandhinagar which was Best across PAN India BTL amongst Tier-1, Tier-2, and Metro cities.
• Developed strategic partnerships as Gujarat Hub Spoc with MyGate and NoBroker for BTL campaigns in premium societies, and provided effective training for expanding Marketing Team on BTL Door-to-Door Channel.

Achievements and Contributions:

• Contributed to Onboard 1400+ schools for DSSL (India's Largest School Competition) campaign in Gujarat and Rajasthan.
• Executed school and state rounds, increasing campaign efficiency by 50%.
• Recruited/trained interns and agencies, managed campaign data and processes on CRM, and presented progress reports.

Achievements and Contributions:

• Created and maintained school databases of more than 3000 Schools by doing Market Research for Gujarat and Rajasthan for DSSL.
• Managing inventory procurement and distribution to support marketing campaigns and events, based on accurate forecasting and demand planning