Summary
Work History
Education
Skills
Personal Qualifications
Disclaimer
Languages
Timeline
Generic
Deepa Ramakrishnan

Deepa Ramakrishnan

Bangalore

Summary

Complete Ownership, Pacing, Performance and Discrepancy handling. Focus on full delivery and end-to-end campaign cycle. Project Management, Account Management, Client relationship, Team Management, Leadership. Collaborate with the account managers, sales, and ad agencies to plan, launch and run ad campaigns. Liaise with sales on campaign changes and efficient workflow management. Worked on Campaign setup for mobile, display and video ads, QA, Optimization, Troubleshooting and Inventory forecasting. Responsible for the overall quality and maintains the process to ensure completeness and accuracy of final monthly numbers. Administered all online campaigns and ensured implementation according to schedule Managed all trafficking issues and assisted in resolving it. Experience with digital technology landscape (Advertiser and Publisher Ad servers)

Work History

Team Lead – Ad Operations

Annalect India
  • Campaign Management – Campaign Execution, Quality check and Reporting
  • Working on Display/Video Ads and Audience/Device/Geo/Custom targeting, Roadblocks/CPM/Programmatic
  • Ensure that campaigns are trafficked and managed effectively and efficiently, and Coordinate with media team to receive required assets for campaign launches
  • Creative QC and Implementation of various types of creatives like Standard, Rich Media, Video and HTML5 banners as per standards
  • Generating the Tags and performing QA on different browsers to ensure the tag supports all browsers and share the same with respective Publisher partners as per the CRS sheet
  • Present Monthly, quarterly yearly business review digital performance of account to stake holders
  • Conducting regular team meetings and brainstorming sessions to keep the team members engaged and on track performance about the process
  • Responsible for training new team members and provide them necessary process and team updates
  • Maintain high levels of accuracy to ensure minimal error and make good whilst working under pressure to achieve deadlines in fast paced environment
  • Managing daily request tracker, queue management and responsible for assigning and monitoring the tasks within the team, updating the management about the work status and efficiently make the team to deliver at the right time
  • Team management - Handled Team members of 15-18.

Senior Media Analyst – IC Lead

TARGET CORPORATION
  • Responsible for executing exceptional ad operation practices to launch digital campaigns
  • Focus on flawless execution, maintaining the Ad Ops standards we set for Target
  • Subject matter expert in digital ad operations to meet the needs of brand category marketing and Target Media Network (TMN) digital businesses
  • Serve as an Ad ops expert owning the campaign set-up for (Google Ad Manager, DV360, DCM) and execution of several of our top accounts also maintaining a high-quality standard for the Advertising Operations
  • Lead research efforts and build competitive intelligence to drive advertiser portfolio growth and take lead on strategic and operational ad hoc projects to deliver process and platform excellence
  • Have managed 8-10 members in Team
  • Regular Monitoring of performance and optimization of campaigns owned
  • Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS
  • Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
  • Assisting in the development of client-facing campaign performance reports
  • Provide inputs to analytics team from Ops team on new requirements
  • Quantify key challenges for campaign performance and work with stakeholders provide audience Insights.

SR, Analyst Client Services

CJ AFFILIATE (EPSILON)
  • Manage affiliate programs for leading retail business enterprises by creating effective investment proposals and negotiate terms with publishers to execute affiliate campaigns
  • Generate weekly dashboard reports to analyze performance and provide call outs to account team
  • Recruit new publishers into affiliate programs who can promote our advertiser’s coupons, deals & cashback to earn commissions
  • Help advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting reports that capture program performance
  • Build creative newsletters to inform publishers of updates, brand guidelines, performance objectives, etc
  • Identify, recruit and review new publishers who can provide additional reach and revenue growth Work with advertisers to troubleshoot complex data transfer issues, build new program terms, as well as ensure details are accurate and up to date.

Campaign Management

Lead bolt Mobile Ad networks
  • Day to day monitoring of mobile display campaigns Meet and exceed campaign goals through campaign strategy and optimization
  • Work with publishing team to secure inventories required for meeting the client objectives
  • Monitor and optimize campaigns to maximize advertisers' ROI
  • Provide detailed campaign performance analysis to boost performance
  • Identify new opportunities for clients to increase advertiser spend efficiently
  • Proactively and creatively identify and solve client problems
  • Management of client expectations, communication, and data drive relationships Manage in-house and third-party systems for mobile marketing clients
  • Maintain and up-sell accounts to reach business objectives and targets.

Ad operations and Campaign Management

DXC Technologies (Former: HPE)
  • Launching campaigns, co-coordinating, reviewing, QA and trafficking creative assets
  • Generate report on Daily, Weekly, Monthly basis and track the campaign pacing
  • Working with multiple publishers delivering the campaign requirement and supporting teams to meet client expectations
  • Optimize and achieve targets based on – CPA, CPM, CPC or CTR and strategic planning for campaign delivery
  • Uploading and testing banner ads, video ads and third-party tags, to ensure that they meet AOL specification as per the policy
  • Perform quality analysis for the creative provided
  • Includes first party & third-party using tools like Fiddler and Charles
  • Troubleshooting, investigating various Ad Serving problems and escalating to related teams to avoid any discrepancy and delivery issues.

Ad operations Analyst

Accenture Services Pvt Ltd
  • Complete QA check of all the assets provided by onshore Account Managers prior to trafficking on DFP
  • Designing YouTube masthead ad in DoubleClick studio and Monitor & optimize campaigns throughout their lifecycles to ensure advertiser goals are met
  • Check the third-party tags received with the compliance to Google/YouTube policy and requirements and upload if everything is correct
  • Trafficking YouTube video and banner ads, 3rd party ads, Mobile ads
  • Monitoring delivery and research success metrics and investigating discrepancies
  • Work with ad sales team and advertisers to create individual programmatic opportunities.

Ad operations Executive

CSS Corp
  • Booking Campaign, Traffic and QA all ad campaigns (Gifs/Jpegs, Video Ads, 3rd party redirect tags, flash and rich media)
  • Worked with Double click, Point roll, Media mind, Eye blaster Tags
  • Strong Knowledge in DFP and Specialized in processing Ad-servers like Ad Expert, Ad builder, ATLAS, Ad Market, Ad Manager
  • Presentation of Weekly calls to Onshore Managers and updating about the process
  • Analyze the campaign delivery and provide campaign reporting and screenshots to the clients
  • Involved in booking Campaigns (CPM, CPC) and tracking the campaigns in the live site.

Education

B. Tech - Information Technology

V.R.S College of Engineering and Technology
01.2012

HSS -

ST. Anne’s Girls Higher Secondary
01.2008

SSLC -

ST. Anne’s Girls Higher Secondary
01.2006

Skills

  • Publisher Ad servers: Google Ad Manager (GAM), Ad Tech, ACE, Adcom, Millennial Media
  • Advertiser Ad servers: DCM (DoubleClick Campaign Manager), Atlas
  • Programmatic DSP (DBM/DV360), TTD
  • Google Ads (Search Ads 360)
  • Social Platforms: Facebook, Instagram, Pinterest, and Snapchat
  • Thirdparty Attribution Platforms: IAS, Innovid
  • MMPs: Appsflyer, Singular, Adjust, Branch

Personal Qualifications

  • B. Tech, Information Technology, V.R.S College of Engineering and Technology, 2012, 70%
  • HSS, ST. Anne’s Girls Higher Secondary, 2008, 75%
  • SSLC, ST. Anne’s Girls Higher Secondary, 2006, 86.6%

Disclaimer

I hereby declare that the information furnished above is correct and best of my knowledge.

Languages

Tamil
First Language
English
Upper Intermediate (B2)
B2

Timeline

Team Lead – Ad Operations

Annalect India

Senior Media Analyst – IC Lead

TARGET CORPORATION

SR, Analyst Client Services

CJ AFFILIATE (EPSILON)

Campaign Management

Lead bolt Mobile Ad networks

Ad operations and Campaign Management

DXC Technologies (Former: HPE)

Ad operations Analyst

Accenture Services Pvt Ltd

Ad operations Executive

CSS Corp

B. Tech - Information Technology

V.R.S College of Engineering and Technology

HSS -

ST. Anne’s Girls Higher Secondary

SSLC -

ST. Anne’s Girls Higher Secondary
Deepa Ramakrishnan