Deepa Sinha

Led a team of reporting developers, ensuring accurate and timely report deliveries. Developed global sales dashboards, analyzing data to identify key trends and improvement areas. Standardized reporting processes across regions, driving automation to enhance efficiency.

• Acted as primary contact for stakeholders, translating requirements into clear actionable tasks that align with business objectives.
• Ensured metrics consistency across regions for comprehensive performance insights.
• Collaborated with IT teams to ensure data integrity and availability across multiple systems, supporting reliable reporting.
• Prioritised tasks and monitored progress to ensure timely fulfilment of global sales reporting demands.
• Managed Jira boards, tracking task completion to facilitate smooth workflow.

• Delivered BI solutions utilizing the Power BI platform by identifying business intelligence needs in collaboration with global market access teams.
• Performing an assessment of all reporting requirements and developing a long-term strategy for various reporting solutions with Business Analysts.
• Steering the process of dataset ingestion, the single data model for faster reporting.
• Analyzing all complex data and identifying requirements for business enhancement in the project.
• Collaborated with business and leadership in Market Access as a thought partner, creatively solving problems with insights and engaging with stakeholders and analysts.
• Collaborate with data stewards' management to ensure adherence to guidelines, security, processes, and cross-pollination of best practices.
• Liaising with IT to support the development of data sources.
• Administered projects, prepared updates, and implemented all phases to meet project objectives.
• The App caters to both external distributors and Internal Sales team measuring their performance on various sales metrics, helping the organization in releasing commission fees, incentives, and prestigious Allen Bradley cup.
• Developed Sales Guideline Tool to assist Sales team in matching products to customers based on overall buying patterns.

• Developed app providing holistic view of system integrators and original equipment manufacturers' competency checks, training status, and sales performance over time, facilitating insights into performance-based incentives.
• Collaborated with stakeholders and other colleagues to identify requirements, detect problems and deliver improvements through analysis, reports and data management.
• Monitored data integrity and quality, implementing corrective measures to maintain high standards of data accuracy.
• Coordinated with colleagues to identify, escalate and implement resolution strategy on issues affecting processes.

• Established analytical practices within the team, collaborating with BI platform teams to design, build, and deploy data analysis systems.
• Led analytics-related services as subject matter expert and facilitator for new Investment Risk India team, covering strategic and tactical aspects.
• Strategic Liquidity Dashboard: The dashboard gives a complete view of the Fund liquidity profile on a daily basis showing the liquidity capability under different stress and base scenarios.
• Counterparty Board Dashboard: To monitor the un-invested cash, failed trade transitions, OTC derivatives, and Unsettled exposure with counterparties.
• Data Quality Dashboard: Data Quality checks dashboard reflecting data quality issues for prompt actions.
• Simplified communication of complex concepts and insights from analyses/models to business and teammates.

• Developed a sales management tool to assess team performance and inform strategic decisions for the CEO.
• Created Profit & Loss Dashboard for Finance Tool, analysing new and renewal contracts along with purchase, sales, and post-sales expense metrics to assess net P&L.
• Developed Query Service dashboard for Service Management tool, providing insights on ticket stages, engineer engagements, SLAs, breaches, feedback, and performance metrics.
• Created AMC tool, delivering customised business intelligence solutions to meet buyer needs.
• Delivered BI solutions customised for various verticals.
• Work as techno functional role in design of Microsoft Dynamics 365.
• Zoho CRM design: Individually designed Zoho CRM as per company's sales structure. Also involved in selection of right CRM for the company's sales business, budget and requirements.

• Conducted analysis of business requirements, measured marketing results, and evaluated sales performance using Tableau dashboards, reporting directly to the Chief Marketing and Sales Officer.

• Company Overview: Collaborated with team at NGO
• Analyzed performance of health and sanitation inspectors, usage of apps, and cleanliness of cities while maintaining defined SLA using Tableau.
• Indore was designed as the cleanest city of India by Ministry of Urban Development Affairs in collaboration with JCCD.
• NGO

• Mapped client requirements and defined project scope, delivering tailored solutions to meet stakeholder needs.
• Conducted data analytics for stakeholders, identifying insights to drive effective remedial actions.
• Creating SQL queries to extract and analyse employee/department information.
• Creating SQL queries to extract and analyze employee/department information.

• Instructed B.Tech. 3rd and 4th year ECE students on principles of Networking and VLSI design, enhancing their technical knowledge and practical skills.

• Company Overview: Mody University
• Teaching to B.Tech. 2nd and 3th years ECE students Networking and Digital Electronics subjects.
• Students mentor for training and placements, Hostel warden.
• Mody University