Deepa Zakade

• Working as a part of the central strategy team for integrated media planning across brands, translating business and marketing objectives into full-funnel media strategies.
• Collaborated with brands like TCPL, Loreal, during the tenure along with business pitch presentations.

Scope of Profile & Key Tasks and Assignments

• Developing strategic media approaches by understanding the key brand challenges and addressing them through data backed consumer, category, and market insights and trends.
• Translating marketing and growth challenges into insight-led media framework to address and solve the concerns areas
• Addressed core business challenges through consumer behavior mapping, competitive landscape analysis, and regional market diagnostics
• Created robust strategic pieces like the Impact selection framework, affluent consumer mindset mapping, etc that could be used as a ready plugin across the organization brand presentations.

Media tools

· Extensively worked with industry tools like GWI, TGI, You Gov

Additionally leveraged repositories survey based tools by WPP, such as Audience Origin, Architect, Momentum to build insights

• Tailored strategies to optimize business outcomes for Jyothy Laboratories.
• Developed growth strategies for various brand verticals to increase market share.
• Provided comprehensive end-to-end solutions in response to evolving business dynamics.
• Mentored team members to effectively manage client requirements and address queries.
• Formulated annual strategies aligned with category and client expectations.
• built presentations, including AOP, Category Review, and consumer profiling for multiple brands.

• Formulated business-driven solutions to enhance ROI for brands like Asian Paints Ltd.
• Developed annual client strategies based on category understanding and expectations.
• Created presentations for Annual Operating Plans, Mid Reviews, brand launches, and post-launch evaluations.
• Leveraged market insights and IMRB data to identify category trends and marketing strategies.
• Conducted media research (Brand Health Study) with Nielsen to assess IPL association impact.
• Mentored team members, fostering a culture of learning and professional growth.
• Developed award entries, including writing and packaging of audio-visual materials.

Clients Handled: Life Insurance Corporation of India (LIC), Prabhat Dairy Pvt. LTD,IDBI Bank

• Was responsible for Planning, negotiation and buying for campaigns across mediums
• Monitored the campaigns to ensure optimum effectiveness of media objective
• Interacted with the client on regular basis
• Competitive analysis to understand media consumption patterns
• Worked on various pitches for new business