Deepak
Summary
Dynamic Project Leader skilled in data analytics and machine learning techniques. Proven success in developing marketing mix models and conducting detailed patient analytics, driving data-driven decisions for healthcare clients.
Overview
8
8
years of professional experience
Work History
Project Leader , Data Science
Axtria India
Noida
09.2022 - Current
- Built a custom marketing mix modeling solution for a leading pharmaceutical client, utilizing ML techniques to determine ROI, mROI, and LT ROI. Integrated SOTA LLM to simulate optimal channel/sales lags and ad stock values with precise spend allocations. Enhanced 12-month forward-looking channel budget optimization with an Excel VBA tool, creating customized scenarios for clients with channel-level and portfolio-level views.
- Built an ML explainer for HCP-level insights by quantifying the impact of key drivers (promotions, demographics, and patient characteristics) on sales using the XGBoost algorithm.
- Conducted patient analytics and ad-hoc studies using claims datasets (LAAD, MMIT) to analyze patient persistency, drug-switching patterns, out-of-pocket cost impact, and treatment journeys, uncovering critical insights for brand strategy.
- Designed HCP segments using unsupervised learning (K-means clustering) on promotional and prescription behavior data to optimize promotion strategies.
- Contributed to brand strategy planning initiatives by creating targeted HCP lists for diabetes and AAR market brands, and provided ad-hoc support on key brand-level queries by creating insights using key datasets (Sales, HCP demographics, call plan segments).
- Delivered performance reports (biweekly and monthly) for brands to track KPIs, ensuring data-driven decision-making for leadership teams.
Consultant
Brillio Technologies
Bangalore
05.2021 - 09.2022
- Overseeing the account management role, with a primary focus on enhancing the existing relationship with the customer.
- Consultative selling involves creating account-specific use cases to develop customized demos.
- Achieved the target for FY'21 sales with the required margin.
Associate Consultant
Capgemini Technologies
Chennai
08.2017 - 06.2019
- Worked on the development of a new business line for a top insurance company in the USA.
- Analysis of business cases and their implementation using the Java language in Guidewire Policy Center.
- Received Certificate of Appreciation for my work in Q3(2018) by delivering the user stories with top quality
Education
MBA - Information Technology
IIT Delhi
Delhi05-2021
B.Tech - Electrical & Electronics Engineering
NIT Delhi
Delhi05-2017
Skills
- Python data processing
- SQL: Redshift, Snowflake
- SAS, R
- Problem solving
- XGBoost, Linear Regression
- Healthcare Data Analytics
- Machine learning
- Excel, PowerPoint
- Unsupervised learning
- Patient analytics
- Brand strategy
Accomplishments
- Received the Bravo Award from Axtria
- Certification of appreciation by Capgemini
- Winner of the badminton tournament at NIT Delhi in 2016
- Received Certificate of Outstanding performance for securing top 0.1 percentile position in 10th board examinations
LinkedIn Profile
- https://www.linkedin.com/in/deepak-234714103?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Project Leader , Data Science
Axtria India
09.2022 - Current
Consultant
Brillio Technologies
05.2021 - 09.2022
Associate Consultant
Capgemini Technologies
08.2017 - 06.2019
MBA - Information Technology
IIT Delhi
B.Tech - Electrical & Electronics Engineering
NIT Delhi