Deepak Agnihotri
Gurgaon
Summary
Results-driven SEO and digital marketing professional with 9 years of experience in driving organic traffic, improving search engine rankings, and increasing online visibility. Adept at managing SEO campaigns, content strategy, social media optimization (SMO), PPC, and email marketing. Passionate about data-driven strategies to enhance brand presence and lead generation.
Overview
13
13
years of professional experience
Work History
Senior Digital Marketing Manager
NeoRipples Pvt. Ltd.
05.2022 - 12.2024
- Develop and execute comprehensive digital marketing strategies for both local and international clients
- Manage SEO, PPC, social media, email marketing, and content marketing campaigns to drive traffic and conversions
- Conduct market research to understand audience behavior, trends, and competition in different regions
- Optimize websites and landing pages for local and global search visibility
- Plan and manage paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads
- Develop and implement local SEO strategies, including Google My Business optimization and location-based targeting
- Execute multilingual and international SEO strategies to target different regions effectively
- Oversee social media strategy, content creation, and engagement across various platforms
- Monitor website performance using analytics tools like Google Analytics, Search Console, and third-party tools
- Manage online reputation and brand presence through reviews, testimonials, and digital PR
- Coordinate with designers, developers, and content teams to ensure brand consistency and marketing effectiveness
- Analyze campaign performance, generate reports, and provide actionable insights for improvement
- Develop and oversee email marketing campaigns for nurturing leads and customer retention
- Stay updated with the latest digital marketing trends, technologies, and algorithm updates
- Work closely with sales teams to align marketing efforts with business goals
- Manage budgets effectively to maximize ROI across digital marketing channels
SEO Assistant Manager
Spun Technosoft Services LLP
12.2017 - 11.2021
- Develop and implement SEO strategies tailored for e-commerce websites
- Optimize product pages, category pages, and faceted navigation for search engines
- Conduct keyword research to target high-intent transactional keywords
- Improve website architecture, URL structures, and internal linking for better crawlability
- Implement and manage structured data (schema markup) for rich results
- Optimize images, and alt texts for better search performance
- Monitor and improve website speed, Core Web Vitals, and mobile usability
- Conduct technical SEO audits and resolve crawl errors, broken links
- Work on backlink-building strategies, outreach, and digital PR for authority building
- Optimize on-page elements like meta titles, descriptions, and headers to improve rankings
- Implement and manage local SEO strategies for multi-location e-commerce stores
- Analyze competitor websites and develop strategies to gain a competitive edge
- Track and report key SEO metrics such as organic traffic, keyword rankings, and conversions
- Work closely with developers to ensure SEO-friendly website design and functionality
- Coordinate with content teams to create SEO-optimized product descriptions, blogs, and landing pages
- Improve user experience (UX) and conversion rate optimization (CRO) through data-driven insights
- Ensure compliance with search engine guidelines and prevent algorithmic penalties
- Monitor and recover from negative SEO attacks or ranking drops
- Manage paid search integration and organic search synergy for maximum visibility
- Stay updated with e-commerce SEO trends, algorithm updates, and industry best practices
SEO Team Leader
Experts Internet Services Pvt. Ltd.
01.2016 - 11.2016
- Develop and implement SEO strategies for both local and international clients to improve organic search rankings and traffic
- Conduct keyword research and competitor analysis to identify opportunities for growth in different markets
- Oversee on-page and off-page SEO activities, including meta optimization, content strategy, link building, and technical SEO improvements
- Optimize websites for local SEO, including Google My Business (GMB) management, location-based keyword targeting, and citation building
- Implement international SEO strategies, including hreflang tags, multilingual content optimization, and country-specific search engine targeting
- Perform regular website audits to identify technical issues such as crawl errors, duplicate content, broken links, and mobile-friendliness
- Collaborate with developers to ensure website speed optimization, structured data implementation, and proper site architecture
- Guide content teams on creating SEO-friendly content tailored for different regions and audience segments
- Monitor and analyze website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools
- Develop and oversee link-building strategies to enhance domain authority and search visibility
- Provide regular SEO performance reports with insights and recommendations for improvements
- Stay updated with the latest SEO trends, algorithm updates, and industry best practices
- Manage and optimize e-commerce SEO strategies, including product page optimization, faceted navigation, and structured product data
SEO Team Leader
Digital Web Solutions Pvt. Ltd.
09.2011 - 01.2016
- Develop and implement SEO strategies for both local and international clients to improve organic search rankings and traffic
- Conduct keyword research and competitor analysis to identify opportunities for growth in different markets
- Oversee on-page and off-page SEO activities, including meta optimization, content strategy, link building, and technical SEO improvements
- Optimize websites for local SEO, including Google My Business (GMB) management, location-based keyword targeting, and citation building
- Implement international SEO strategies, including hreflang tags, multilingual content optimization, and country-specific search engine targeting
- Perform regular website audits to identify technical issues such as crawl errors, duplicate content, broken links, and mobile-friendliness
- Collaborate with developers to ensure website speed optimization, structured data implementation, and proper site architecture
- Guide content teams on creating SEO-friendly content tailored for different regions and audience segments
- Monitor and analyze website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools
- Develop and oversee link-building strategies to enhance domain authority and search visibility
- Provide regular SEO performance reports with insights and recommendations for improvements
- Stay updated with the latest SEO trends, algorithm updates, and industry best practices
- Manage and optimize e-commerce SEO strategies, including product page optimization, faceted navigation, and structured product data
Education
Master’s - Computer Application
IIMT Management College
01.2011
Skills
- Search Engine Optimization (SEO)
- Local & International SEO
- Social Media Optimization (SMO)
- Pay-Per-Click (PPC) Advertising
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Keyword Research
- Competitive Analysis
- Content Marketing
- Email Marketing
- Conversion Rate Optimization
- WordPress
Technical Skills And Tools
- Google Analytics
- Google Search Console
- Google Keyword Planner
- Ubersuggest
- Ahrefs
- SEMrush
- Moz
- Screaming Frog
- GTmetrix
- ChatGPT
- WordPress
- Shopify
- Adobe Photoshop
- Canva
- Mailchimp
Languages
Hindi
First Language
English
Intermediate (B1)
B1
Timeline
Senior Digital Marketing Manager
NeoRipples Pvt. Ltd.
05.2022 - 12.2024
SEO Assistant Manager
Spun Technosoft Services LLP
12.2017 - 11.2021
SEO Team Leader
Experts Internet Services Pvt. Ltd.
01.2016 - 11.2016
SEO Team Leader
Digital Web Solutions Pvt. Ltd.
09.2011 - 01.2016
Master’s - Computer Application
IIMT Management College
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