Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Generic
Open To Work

DEEPAK BABU

Melbourne

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Brand ManagerMerchandiserEcommerce Marketing Manager

Work Type

Full TimePart Time

Location Preference

On-SiteHybrid
Location: Melbourne, Australia
Open to relocation: Yes

Salary Range

45000/yr - 200000/yr

Important To Me

Career advancementWork-life balanceCompany Culture

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.

Overview

12
12
years of professional experience

Work History

Brand Manager

Decathlon Sports
Bengaluru, India
07.2021 - Current
  • Was given a challenging business category of 2B that has been in negative TO growth since 2022.
  • Led the creation of new sport products in the above category that helped the sales growth go from -17% in 2024 to +9% in 2025.
  • Planned and executed the strategic branding and positioning of the above products to make the products visible to 10.3M people.
  • Planned, implemented, and tracked a social media campaign for the above products reaching 5M unique users organically.
  • Conducted customer research and surveys to determine brand positioning and customer needs for the above products.
  • Created a range of products with the right value mapping with the right pricing.

Merchandiser

Decathlon
Bengaluru, India
01.2018 - 07.2021
  • Handled a 200M business with 7% digital contribution.
  • Implemented visual merchandising designs on CADs to be implemented in retail stores across the country.
  • Created visual content for the above product to be used on the website and the retail outlet communications.
  • Managed sales of focused product lines to improve performances from -20% to +16% Year on Year.

Ecommerce Marketing Manager

Decathlon
Bengaluru, India
03.2014 - 01.2018
  • Managed a portfolio of 40M for a sport category and managed to generate a avg TO growth of 27% year on year.
  • Led social media engagement, campaign execution, SEO, and tree view management.
  • Merchandised the product catalog on the site and optimized the customer journey by working with ecommerce tools such as Prestashop and Shopify.
  • Lead the Post purchase Email marketing campaigns for the category with open rates as high as 40%.
  • Optimized delivery journey of the products to ensure minimal return rates (dropped from 7% to 2%).

Education

Bachelor of Engineering - Computer And Information Sciences

Sir M. Visvesvaraya Institute of Technology
Bengaluru, India
03-2014

Skills

  • Strategic brand positioning
  • Sales monitoring
  • Category growth
  • Growth tracking
  • Campaign planning
  • Market analysis
  • Supply chain management
  • Sales strategy
  • Product positioning
  • Customer segmentation
  • Merchandising strategy
  • Consumer insights
  • Competitor analysis
  • Product management
  • Commercial plan development
  • Promotion development

Timeline

Brand Manager

Decathlon Sports
07.2021 - Current

Merchandiser

Decathlon
01.2018 - 07.2021

Ecommerce Marketing Manager

Decathlon
03.2014 - 01.2018

Bachelor of Engineering - Computer And Information Sciences

Sir M. Visvesvaraya Institute of Technology

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