Summary
Overview
Work History
Education
Skills
Websites
Timeline
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DEEPAK CHHEEPA

DEEPAK CHHEEPA

Jaipur

Summary

Results-driven SEO Analyst with a proven track record at RooftopApp, enhancing organic traffic through strategic keyword optimization and technical SEO audits. Adept in Google Analytics and team collaboration, I successfully implemented link-building strategies that elevated domain authority, driving significant improvements in search engine visibility and user engagement.

Overview

7
7
years of professional experience

Work History

SEO Analyst - Digital Marketing

RooftopApp
Jaipur
03.2025 - 07.2025
  • Conducted keyword research to boost website visibility and traffic.
  • Analyzed competitor SEO strategies to pinpoint areas for improvement.
  • Optimized on-page content for enhanced search engine performance and user experience.
  • Collaborated with content creators to ensure adherence to SEO best practices.
  • Performed technical SEO audits to confirm proper indexing by search engines.
  • Developed comprehensive SEO reports to track progress and inform stakeholders.
  • Implemented link-building strategies to elevate domain authority and rankings.
  • Educated team members on current SEO trends and best practices through workshops.

Sr. SEO Executive

Desertcart
Jaipur
11.2021 - 03.2025
  • Developed and executed comprehensive SEO strategies, increasing organic traffic by 50% in 12 months.
  • Conducted keyword research to optimize product listings and enhance search visibility.
  • Analyzed website performance using Google Analytics and various SEO tools.
  • Collaborated with content teams to produce engaging, SEO-optimized articles and product descriptions.
  • Monitored industry trends to refine strategies for improved search rankings.
  • Implemented on-page and off-page SEO tactics to strengthen website authority and traffic.
  • Performed technical SEO audits across multiple domains with content developers and project managers.
  • Articulated the business value of SEO initiatives to ensure strategic alignment across technical and non-technical stakeholders.
  • Analyzed website performance using Google Analytics and other SEO tools.

Digital Marketing Executive

Ubuy Technologies
Jaipur
08.2020 - 11.2021
  • Increased organic traffic to company website by 70% through on-page optimizations and backlinking strategies.
  • Enhanced click-through rates on search engine results pages by optimizing titles, metatags, and anchor text.
  • Achieved higher search engine rankings for relevant keywords by resolving indexing issues within six months.
  • Analyzed website performance with Google Analytics, identifying low-performing keywords and providing actionable recommendations.
  • Optimized keywords and HTML tags to boost the company's search engine rankings, resulting in a 50% increase in customer conversions.
  • Implemented targeted digital marketing campaigns using SEO, PPC, and content marketing, increasing organic traffic by 80% and conversion rates by 50% in six months.
  • Managed all social media platforms to enhance brand visibility and engagement.
  • Executed multi-channel digital marketing strategies that improved lead generation by 35% and ROI by 20%.

SEO Executive

I4 consulting Pvt Ltd
Jaipur
02.2018 - 06.2020
  • Conducted keyword research and implemented targeted SEO strategies to improve organic search rankings.
  • Optimized on-page elements (meta tags, titles, URLs) for SEO across multiple pages, increasing visibility in search engine results.
  • Developed and executed content strategies in collaboration with content creators to create SEO-friendly articles, blogs, and website copy.
  • Managed and improved the website's technical SEO, including site speed, mobile optimization, structured data, and resolving crawl errors.
  • Implemented and monitored backlink-building strategies to increase domain authority and organic traffic.
  • Analyzed and reported on website performance using Google Analytics, Google Search Console, and other SEO tools to track keyword rankings, traffic, and conversion rates.
  • Conducted comprehensive competitor analysis to identify opportunities and gaps in SEO performance.
  • Developed and executed local SEO strategies, including optimizing Google My Business profiles and building local citations to enhance local search visibility.
  • Delivered regular SEO performance reports to stakeholders, highlighting successes, areas for improvement, and actionable insights.
  • Stayed updated on the latest SEO trends and algorithm updates to ensure strategies remain effective.
  • Collaborated with web development, content, and marketing teams to align SEO with broader business goals.

SEO Trainee

Nexipder
Jaipur
03.2018 - 01.2019
  • Assisted in keyword research and on-page optimization efforts.
  • Supported content creation by identifying SEO-friendly keywords and topics.
  • Helped implement basic technical SEO tasks such as fixing broken links and updating meta tags.
  • Monitored website performance using tools like Google Analytics and Google Search Console.
  • Participated in backlink-building strategies and competitor research.
  • Learned and applied SEO best practices under senior team guidance.

Education

Bachelor in Arts -

University of Rajasthan
Jaipur
01.2015

Skills

  • Marketing and advertising
  • SEO and SEM
  • Social media management
  • Google Ads and analytics
  • WordPress and CMS
  • Team collaboration skills
  • Keyword optimization techniques
  • Website performance enhancement
  • Domain authority strategies
  • SERP analysis and reporting
  • Schema markup implementation
  • HTML and CSS proficiency
  • Google analytics
  • Featured snippets optimization
  • XML sitemaps
  • Schema markup
  • SEO auditing
  • Google search console
  • Content strategy
  • E-commerce SEO
  • Keyword research
  • On-page optimization
  • Technical SEO
  • Link building
  • PHP

Timeline

SEO Analyst - Digital Marketing

RooftopApp
03.2025 - 07.2025

Sr. SEO Executive

Desertcart
11.2021 - 03.2025

Digital Marketing Executive

Ubuy Technologies
08.2020 - 11.2021

SEO Trainee

Nexipder
03.2018 - 01.2019

SEO Executive

I4 consulting Pvt Ltd
02.2018 - 06.2020

Bachelor in Arts -

University of Rajasthan

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DEEPAK CHHEEPA