DEEPAK CHHEEPA
Jaipur
Summary
SEO Executive with 5 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
7
7
years of professional experience
Work History
Sr. SEO Executive
Desertcart
11.2021 - Current
- Developed and implemented an SEO strategy that Increased organic traffic by 20% and improved website ranking on key terms by 30 positions
- Monitored Organic Traffic from Search Console, Organic Keywords from Google Analytics, and Landing Page Performance from SEMrush to identify and correct on-site and off-site SEO factors that impact site traffic
- Led the process of conducting technical SEO audits, keyword analysis, page rank strategy, and reporting across multiple domains by collaborating with the team of content developers and project managers, to establish SEO best practices
- Ability to communicate ideas and tactical recommendations to both technical and non-technical audiences by clearly articulating the business value of SEO, in terms of strategic alignment, traffic, and conversions
- Managed workload across 1-6 daily projects, including content creation, social media outreach, and link building, while maintaining a 98% task completion rate
- Increased organic search traffic by 35% over 12 months by implementing comprehensive SEO strategies, including keyword optimization, backlink acquisition, and content enhancement using tools like Google Analytics and SEMrush
Digital Marketing Executive
Ubuy Technologies
08.2020 - 11.2021
- Increased organic traffic to the company website by 20% through on-page optimizations and backlinking campaigns
- Improved click-through rates on search engine results in pages by optimizing titles, metatags, and anchor text
- In 6 months, increased search engine ranking for relevant keywords by identifying and resolving issues that prevented the website from being indexed by search engines
- Analyzed website performance using Google Analytics, identified low-performing ranking keywords, and developed a client presentation with new keyword recommendations
- Increased client's search engine rankings by optimizing keywords and HTML tags, as well as performing competitive analysis, resulting in an 18% increase in website visitors who converted into customers
- Implemented targeted digital marketing campaigns using SEO, PPC, and content marketing strategies that increased organic traffic by 30% and boosted conversion rates by 15% within six months
- Handling all Social media Platforms
- Worked on Growth Marketing channels like web push notifications and app push notification
- Conducted comprehensive testing and evaluation of marketing automation tools, identifying key issues and implementing solutions that increased campaign efficiency by 25%
- Devised and executed multi-channel digital marketing strategies, increasing lead generation by 35% and enhancing ROI by 20% through targeted social media campaigns, email marketing, SEO optimization, and PPC advertising
- Designed and executed comprehensive digital marketing campaigns across multiple platforms, achieving a 50% increase in online engagement and a 35% boost in conversion rates within six months
- Utilized tools like Google Analytics, SEO strategies, and email marketing software to track performance and optimize efforts
SEO Executive
I4 consulting Pvt Ltd
02.2018 - 06.2020
- Conducted keyword research and implemented targeted SEO strategies to improve organic search rankings
- Optimized on-page elements (meta tags, titles, URLs) for SEO across multiple pages, increasing visibility in search engine results
- Developed and executed content strategies in collaboration with content creators to create SEO-friendly articles, blogs, and website copy
- Managed and improved the website's technical SEO, including site speed, mobile optimization, structured data, and resolving crawl errors
- Implemented and monitored backlink-building strategies to increase domain authority and organic traffic
- Analyzed and reported on website performance using Google Analytics, Google Search Console, and other SEO tools to track keyword rankings, traffic, and conversion rates
- Conducted comprehensive competitor analysis to identify opportunities and gaps in SEO performance
- Developed and executed local SEO strategies, including optimizing Google My Business profiles and building local citations to enhance local search visibility
- Delivered regular SEO performance reports to stakeholders, highlighting successes, areas for improvement, and actionable insights
- Stayed updated on the latest SEO trends and algorithm updates to ensure strategies remain effective
- Collaborated with web development, content, and marketing teams to align SEO with broader business goals
SEO Trainee
Nexpider
03.2018 - 01.2019
- Assisted in keyword research and on-page optimization efforts
- Supported content creation by identifying SEO-friendly keywords and topics
- Helped implement basic technical SEO tasks such as fixing broken links and updating meta tags
- Monitored website performance using tools like Google Analytics and Google Search Console
- Participated in backlink-building strategies and competitor research
- Learned and applied SEO best practices under senior team guidance
Education
Bachelor in Arts -
University of Rajasthan
01.2015
Skills
- SEO
- Social Media
- Advertising
- Google Adword
- Google Webmaster
- Wordpress
- Semrush
- Hootsuite
- Javascript
- Html
- Css
- Bootstrap
- Jquery
- PHP
- GA-4
- GSC
- ON PAGE
- OFF PAGE
- Technical SEO
Timeline
Sr. SEO Executive
Desertcart
11.2021 - Current
Digital Marketing Executive
Ubuy Technologies
08.2020 - 11.2021
SEO Trainee
Nexpider
03.2018 - 01.2019
SEO Executive
I4 consulting Pvt Ltd
02.2018 - 06.2020
Bachelor in Arts -
University of Rajasthan
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