Adapt at transforming market challenges into opportunities, I leveraged my expertise in steel market forecasting and strategic team management at Rama Power & Steel Private Limited to significantly expand product reach and enhance customer retention. My ability to launch new products and drive business development has consistently realized ambitious sales targets.
Overview
21
21
years of professional experience
Work History
GM (Purchase & Marketing)
Rama Power & Steel Private Limited
Raipur
09.2009 - Current
Set conversion of TMT, DOWEL BARS in competent rates and with “ our terms and conditions” in Hindupur (Andhra Pradesh), Hyderabad(Telangana),Raipur (C.G) and Uttar Pradesh
Having an in-depth knowledge of STEEL INDUSTRY products and value proposition
Develop & appoint new distributor channel in Chhatisgarh to expand product reach in the market & working in close interaction with the distributor to assist them to promote the product
Develop the company and introduce new products and processes to increase efficiency and productivity
Identifying new market, target customer & appointing new channel partners to achieve targeted business volume
Pricing and positioning of the products, implementation of sales policies of company to achieve sales targets through aggressive marketing including demand creation, identification of new market/customers and new market opportunities, but to focus on retaining the existing customers, enhancing life time value of customer and developing long term partnering relationship with the profitable customers
Budgeting for procurement and sourcing of material optimum utilization of materials, Cost saving & compliance to anticipatory orders for monthly sales
Developing and implementing key strategies for purchase of material from global sources,achieving cost reduction in procurement by handling price negotiation, technical discussion with vendors & releasing purchase orders
Steering efforts towards supplying steel across the country as per productivity by liaising with transporter and scheduling transporter of goods
Responsible to provide the necessary training to all staff for development and improvement
Increase volume of business by following up on leads , cold calling and networking
Reviewed Sales and activity reports to measure productivity and meet company performance targets
Managed business finances,including paying vendors and suppliers for product services rendered
Got opportunity to work as an acting COO of Rama power and steel for 6 month
Having very good Clientele in project specially in Karnataka, Telangana, Uttar Pradesh, Madhya Pradesh, Andhra Pradesh DELHI NCR
Very Good Relationship with retailers and dealers, distributors in MP and Chhattisgarh
Good Command in Indian Steel market and having strong forecast of steels rates
Ability to convert inquiries into orders
Good command in deriving cost for trading and production
Played a pivotal role in developing RAMA TMT retail market in M.P &C .G
National Sales Manager
Vijay Steel Corporation
Mumbai
09.2007 - 09.2009
Sold 2 Lakhs RSJ POLES in 2 years in Madhya Pradesh and Chhattisgarh
Implementing new sales and marketing plans
Managing and handling marketing and sales teams to meet sales & marketing opportunities
Maintaining relationships with important clients by making regular visits, understanding their needs and anticipating new marketing opportunities
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Promoting the company products and introducing products to the market
Analysing budgets, preparing annual plans, scheduling expenditure and ensuring that the sales team meets their targets and achievements
Research and develop marketing opportunities, understanding customer/ client requirements, identifying market trends and competitors vision in market
Assistant Manager :- Purchase & Logistic
RKSK Steel India Ltd
Satna
05.2004 - 08.2007
Handle routine purchasing activities or inquiries from various vendors and ensure that goods and services are ordered as specified and made available or delivered on a timely basis
Sourced new vendors to ensure purchasing needs are continouslty met while building excellent rapport with all suppliers
Planned , arranges and expedited distribution of ordered materials to customer as per the agreed demand
Organized and prioritized delivery projects with close monitoring and followup
Managed the current vendors and suppliers, maintaining the working relationship as well as continuously evaluating their performance
Education
MBA - Finance
BarakatUllah Vishwavidyalaya
Bhopal
01.2004
BBA -
Rani Durgavati Vishwavidyalya
Jabalpur
01.2002
Skills
Setting conversion for TMT and dowel bars
Project/Institutional sales
New Product Launching
Steel billets purchasing and selling
Purchasing of TMT and structural steel
Forecast steel Market
Team Management
Ability to convert inquiries into orders
Business Development
Production and trading costing
Languages
English
Hindi
Personal Information
Date of Birth: 11/01/79
Timeline
GM (Purchase & Marketing)
Rama Power & Steel Private Limited
09.2009 - Current
National Sales Manager
Vijay Steel Corporation
09.2007 - 09.2009
Assistant Manager :- Purchase & Logistic
RKSK Steel India Ltd
05.2004 - 08.2007
MBA - Finance
BarakatUllah Vishwavidyalaya
BBA -
Rani Durgavati Vishwavidyalya
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