DEEPAK THANDASSERY
Mumbai
Summary
- 16+ Years in Media
- PR Campaigns
- Branded IPs
- Destination Storytelling A versatile communications professional with rich experience across India’s leading media and digital networks. Specialized in executing high-impact PR campaigns, branded content strategies, and destination-led storytelling for tourism boards, government agencies, and consumer brands. Proven track record in building visibility through media partnerships, influencer collaboration, and content-driven strategies.
Overview
19
19
years of professional experience
Work History
Head – PR & Media Communications
Vinsan Graphics
03.2022 - Current
- - Leading integrated PR and media strategies for Maharashtra Tourism, Karnataka Tourism, and other state boards.
- - Drafting compelling press releases, coordinating press meets, influencer engagements, and storytelling campaigns.
- - Built strong editorial relationships with top national and regional publications.
- - Managed media buying and digital PR execution across tourism events and IPs.
- - Enabled destination-led branded content integration across publications and creator platforms.
Head – Branded Content & PR
Flickstree
12.2020 - 03.2022
- - Developed and executed branded video campaigns across digital platforms for Tata Motors, Goa Tourism, Abu Dhabi Tourism, Singapore Tourism, and more.
- - Spearheaded media planning & buying for high-visibility IPs; integrated PR outreach with video content rollouts.
- - Collaborated with tourism boards on influencer tie-ups and editorial partnerships.
Head – Celebrity Endorsement & Branded Content (Talent & Sports Division)
Laqshya Media Group
07.2018 - 12.2020
- - Led sponsorship and branded content for IPs such as Bollywood Music Project, Social Nation, Windmill Festival.
- - Partnered with brands and media to co-create integrated content & PR activations.
- - Rolled out regional influencer programs and PR strategy for youth-centric properties.
Client Servicing & Branded Content (PR Leadership)
The Times of India
01.2007 - 01.2017
- - Oversaw IP monetization and PR alignment for key properties like Filmfare, Femina Miss India, Times Lit Fest, Fresh Face, etc.
- - Partnered with editorial and marketing teams to align brand narratives across Print, Radio, TV & Digital.
- - Deeply involved in media buying, brand-led integrations and advertorials for travel and lifestyle clients.
Skills
- Public Relations & Media Outreach
- Branded Content Strategy & Execution
- Destination Marketing & Storytelling
- Media Buying – Print, Digital, Outdoor
- Influencer & Creator Collaboration
- Press Releases, Editorial Pitching
- IP Monetization & Partnership Development
- Campaign Planning for Government & Tourism Clients
LNGG
English, Hindi, Marathi
Timeline
Head – PR & Media Communications
Vinsan Graphics
03.2022 - Current
Head – Branded Content & PR
Flickstree
12.2020 - 03.2022
Head – Celebrity Endorsement & Branded Content (Talent & Sports Division)
Laqshya Media Group
07.2018 - 12.2020
Client Servicing & Branded Content (PR Leadership)
The Times of India
01.2007 - 01.2017
Similar Profiles
Jacklyn IsonJacklyn Ison
Supervisor at B and D GraphicsSupervisor at B and D Graphics
Kryslyn (Jade) AkinsKryslyn (Jade) Akins
Production Assistant at Southren GraphicsProduction Assistant at Southren Graphics
Patrick MulladyPatrick Mullady
Graphics Designer at InPrint Printing / Ridgeline Graphics Inc.Graphics Designer at InPrint Printing / Ridgeline Graphics Inc.
Bhoomi KumbhaniBhoomi Kumbhani
Clinical Physiotherapist at Umiya Physiotherapy ClinicClinical Physiotherapist at Umiya Physiotherapy Clinic
Diksha SinghDiksha Singh
Key Account (Project Management Office) at Brandola Marketing Solutions Pvt. Ltd.Key Account (Project Management Office) at Brandola Marketing Solutions Pvt. Ltd.