DEEPAK THANDASSERY
Mumbai
Summary
- 16+ Years in Media
- PR Campaigns
- Branded IPs
- Destination Storytelling A versatile communications professional with rich experience across India’s leading media and digital networks. Specialized in executing high-impact PR campaigns, branded content strategies, and destination-led storytelling for tourism boards, government agencies, and consumer brands. Proven track record in building visibility through media partnerships, influencer collaboration, and content-driven strategies.
Overview
19
19
years of professional experience
Work History
Head – PR & Media Communications
Vinsan Graphics
03.2022 - Current
- - Leading integrated PR and media strategies for Maharashtra Tourism, Karnataka Tourism, and other state boards.
- - Drafting compelling press releases, coordinating press meets, influencer engagements, and storytelling campaigns.
- - Built strong editorial relationships with top national and regional publications.
- - Managed media buying and digital PR execution across tourism events and IPs.
- - Enabled destination-led branded content integration across publications and creator platforms.
Head – Branded Content & PR
Flickstree
12.2020 - 03.2022
- - Developed and executed branded video campaigns across digital platforms for Tata Motors, Goa Tourism, Abu Dhabi Tourism, Singapore Tourism, and more.
- - Spearheaded media planning & buying for high-visibility IPs; integrated PR outreach with video content rollouts.
- - Collaborated with tourism boards on influencer tie-ups and editorial partnerships.
Head – Celebrity Endorsement & Branded Content (Talent & Sports Division)
Laqshya Media Group
07.2018 - 12.2020
- - Led sponsorship and branded content for IPs such as Bollywood Music Project, Social Nation, Windmill Festival.
- - Partnered with brands and media to co-create integrated content & PR activations.
- - Rolled out regional influencer programs and PR strategy for youth-centric properties.
Client Servicing & Branded Content (PR Leadership)
The Times of India
01.2007 - 01.2017
- - Oversaw IP monetization and PR alignment for key properties like Filmfare, Femina Miss India, Times Lit Fest, Fresh Face, etc.
- - Partnered with editorial and marketing teams to align brand narratives across Print, Radio, TV & Digital.
- - Deeply involved in media buying, brand-led integrations and advertorials for travel and lifestyle clients.
Skills
- Public Relations & Media Outreach
- Branded Content Strategy & Execution
- Destination Marketing & Storytelling
- Media Buying – Print, Digital, Outdoor
- Influencer & Creator Collaboration
- Press Releases, Editorial Pitching
- IP Monetization & Partnership Development
- Campaign Planning for Government & Tourism Clients
LNGG
English, Hindi, Marathi
Timeline
Head – PR & Media Communications
Vinsan Graphics
03.2022 - Current
Head – Branded Content & PR
Flickstree
12.2020 - 03.2022
Head – Celebrity Endorsement & Branded Content (Talent & Sports Division)
Laqshya Media Group
07.2018 - 12.2020
Client Servicing & Branded Content (PR Leadership)
The Times of India
01.2007 - 01.2017