Summary
Overview
Work History
Skills
LNGG
Timeline
Generic
DEEPAK THANDASSERY

DEEPAK THANDASSERY

Mumbai

Summary

  • 16+ Years in Media
  • PR Campaigns
  • Branded IPs
  • Destination Storytelling A versatile communications professional with rich experience across India’s leading media and digital networks. Specialized in executing high-impact PR campaigns, branded content strategies, and destination-led storytelling for tourism boards, government agencies, and consumer brands. Proven track record in building visibility through media partnerships, influencer collaboration, and content-driven strategies.

Overview

19
19
years of professional experience

Work History

Head – PR & Media Communications

Vinsan Graphics
03.2022 - Current
  • - Leading integrated PR and media strategies for Maharashtra Tourism, Karnataka Tourism, and other state boards.
  • - Drafting compelling press releases, coordinating press meets, influencer engagements, and storytelling campaigns.
  • - Built strong editorial relationships with top national and regional publications.
  • - Managed media buying and digital PR execution across tourism events and IPs.
  • - Enabled destination-led branded content integration across publications and creator platforms.

Head – Branded Content & PR

Flickstree
12.2020 - 03.2022
  • - Developed and executed branded video campaigns across digital platforms for Tata Motors, Goa Tourism, Abu Dhabi Tourism, Singapore Tourism, and more.
  • - Spearheaded media planning & buying for high-visibility IPs; integrated PR outreach with video content rollouts.
  • - Collaborated with tourism boards on influencer tie-ups and editorial partnerships.

Head – Celebrity Endorsement & Branded Content (Talent & Sports Division)

Laqshya Media Group
07.2018 - 12.2020
  • - Led sponsorship and branded content for IPs such as Bollywood Music Project, Social Nation, Windmill Festival.
  • - Partnered with brands and media to co-create integrated content & PR activations.
  • - Rolled out regional influencer programs and PR strategy for youth-centric properties.

Client Servicing & Branded Content (PR Leadership)

The Times of India
01.2007 - 01.2017
  • - Oversaw IP monetization and PR alignment for key properties like Filmfare, Femina Miss India, Times Lit Fest, Fresh Face, etc.
  • - Partnered with editorial and marketing teams to align brand narratives across Print, Radio, TV & Digital.
  • - Deeply involved in media buying, brand-led integrations and advertorials for travel and lifestyle clients.

Skills

  • Public Relations & Media Outreach
  • Branded Content Strategy & Execution
  • Destination Marketing & Storytelling
  • Media Buying – Print, Digital, Outdoor
  • Influencer & Creator Collaboration
  • Press Releases, Editorial Pitching
  • IP Monetization & Partnership Development
  • Campaign Planning for Government & Tourism Clients

LNGG

English, Hindi, Marathi

Timeline

Head – PR & Media Communications

Vinsan Graphics
03.2022 - Current

Head – Branded Content & PR

Flickstree
12.2020 - 03.2022

Head – Celebrity Endorsement & Branded Content (Talent & Sports Division)

Laqshya Media Group
07.2018 - 12.2020

Client Servicing & Branded Content (PR Leadership)

The Times of India
01.2007 - 01.2017

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DEEPAK THANDASSERY