Deepak K
Summary
Innovative Marketing Specialist with experience in developing strategic marketing plans and implementing successful campaigns. Strengths include strong data analysis, creative problem-solving skills, and a knack for engaging target audiences. Past work showcases ability to increase brand awareness, generate leads, and boost sales performance.
Overview
1
1
year of professional experience
Work History
Marketing Specialist
HiveMinds - Madison World
05.2024 - Current
- Managing the marketing strategy and execution for Zydus Wellness' portfolio. Monthly budget of ~1Cr across Amazon, Flipkart, and Quick Commerce - Blinkit, Big Basket, Zepto, Swiggy & 1Mg platforms.
- Developed monthly, quarterly & annual plans/growth forecasts based on performance trends and customer behavior, ensuring successful outcomes in both revenue generation and maintaining major brand KPIs.
- Focusing on building the brands on different platforms and improving their full-funnel MoM, improved Complan's RoAS 2.2x in 10 months with improvement in overall offtakes over the Amazon Platform.
- Providing client insights to develop strategies for upcoming months, leveraging tools such as Amazon Pi, Helium 10, and Amazon Brand Analytics.
- Serving as clients' direct point of contact, addressing their requirements and ensuring smooth communication over meetings.
- Took on the responsibility of quick commerce marketing, a new domain, and delivered exceptional results with a 180% growth in D'lite Cookies' portfolio on the Zepto platform within one year.
- Pitch and onboard new brands for the agency by sharing case studies, category insights, and conducting detailed audits of ad accounts across different platforms.
- Mentor and train new team members, working with the Learning & Development team to ensure ongoing growth and development.
Education
Bachelor of Technology - Biotechnology
National Institute of Technology Calicut
Calicut10-2024
Class XII - Kerala State Board
Govt. Higher Secondary School Korom
05-2019
Skills
- Amazon Marketing
- Flipkart Advertising
- Quick Commerce - Blinkit, Zepto, Big Basket, 1mg & Swiggy
- Product marketing
- Microsoft - Excel
- Microsoft - PPT
- Amazon Pi
- Helium 10
- Client Servicing
Accomplishments
- Global Digital Marketing Award'2025 – Best Digital Marketing Campaign (Gold) – Brought efficiency to a brand’s performance by running occasion-specific campaigns.
- The MADDIES Award2024 - Most effective Retail Commerce Campaign (Silver)- Ran a Sugar-Free chocolate brand’s campaign during Valentine’s Month and won an external award.
Positions Of Responsibility
- Head of Public Relation Committee, Ragam NIT Calicut, Leading and organizing outreach campaigns for the college fest, including event coordination, strategic partnerships & marketing campaigns.
- Branch Representative, SAC NITC, Represented departmental students, coordinating events and facilitated as direct POC between students and administration.
Academic Achievements
- GATE'2024 - BT AIR 2446
- JAM'2024 - BT AIR 1009
- JEE 2020 - 97.06 percentile
Timeline
Marketing Specialist
HiveMinds - Madison World
05.2024 - Current
Bachelor of Technology - Biotechnology
National Institute of Technology Calicut
Class XII - Kerala State Board
Govt. Higher Secondary School Korom
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