Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Deepak Kalokhe

Deepak Kalokhe

Pune

Summary

Skilled Chief Marketing Officer with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach.

18+ years of work experience focused on Business operations & profitability management,Expertise in Sales and Business.

Overview

22
22
years of professional experience

Work History

Chief Marketing Officer

Dayananda Sagar University
Bengaluru
04.2024 - Current
  • Led Business and Strategic market planning process for Dayananda Sagar University
  • Identified key target segments for new business wins and facilitated growth and profitability objectives through University/School/Skills courses.
  • Partner with the Marketing Communications teams to develop effective press releases, trade shows / hoarding / exhibition and industry communications .
  • Responsible for Schools / Colleges / Coaching centres / Institutional tie-ups and events & Submit weekly progress reports and ensure data is accurate.
  • Managed end-to-end responsibility for revenue generation, profitability, customer commitment, and service delivery & forecast sales targets and ensure they are met by the team.
  • Responsible for PAN India Cluster level Brand Positioning, Marketing, & Performance.
  • Designed digital media campaigns to enhance our web presence and increase brand awareness.
  • Managed end-to-end Business Process and Admission Cycle while implementing strategic initiatives to enhance branding and marketing efforts for the University, School, and Skills courses resulting in achieving 100% admissions.
  • Monitor trends in the India of new courses / competitive analysis and present economy solutions, and capture the implications for University / School activities and operations.
  • Critically assess competitors' product and service offerings, to anticipate their future strategy and commercial behavior • Develop and publish insightful analysis of historical admissions flow chart / economic and industrial activity, and forecasted forthcoming trends.
  • Touch a high volume of leads and generate required database for current and future enrolments Track and record activity on accounts and help to close.
  • Regularly sync with the Product / Faculty team and the Counsellor to gain high-level understanding of the training content and common questions from the trainer / students /parents.
  • Negotiated contracts with third party partners for joint promotions or co-branding initiatives.
  • Orchestrated public relations activities such as press releases and interviews with journalists.

Head - Marketing & Sales

Ajeenkya DY Patil University
Pune
04.2022 - 03.2024
  • Spearheaded the implementation of cohesive branding initiatives, marketing campaigns, advertising efforts, and corporate communications to support company objectives within budgetary constraints and industry trends.
  • Negotiate contracts with external agencies including market research firms, marketing consultants, PR agencies, and other vendors to ensure beneficial agreements.
  • Managed the creation of event marketing materials and drove sales efforts in accordance with the Company's marketing communication strategy.
  • Led participation in prominent industry events and exhibitions/seminars worldwide. Oversaw the customer relationship management process and systems. Monitored competitors' marketing propositions, trends, and effectively communicated market intelligence to business development teams.
  • Developed sales strategies, prioritized target markets, and generated business opportunities based on regional and country-wise market research.
  • Expanded the size and capabilities of the sales team to align with business growth objectives. Collaborated closely with the team to set and accomplish sales targets, concurrent with creating and managing a database of both existing and prospective customers.
  • Ensured efficient customer service operations and facilitated engagement sessions for students/parents.
  • Received leads from the call centre and shared/monitored for maximum productivity and conversion, understanding intent to register and confirm applications.

Regional Manager - Marketing & Admissions

Vishwakarma University
Pune
05.2021 - 04.2022
  • Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
  • Participated in job fairs throughout the year to recruit qualified candidates for open positions in the region.
  • Developed and implemented strategies to increase market share in the region.
  • Reviewed monthly reports from individual districts regarding sales figures and other metrics.
  • Managed regional operations including inventory control, staffing levels, logistics, customer service.
  • Developed annual budgets for each district within the region.
  • Expanded business, developed revenue and managed market gains.

Head - Marketing & Admissions

DY Patil International University
Pune
04.2018 - 06.2020
  • Leading and oversees an organization's marketing strategies, manages marketing operations, drives brand development, and ensures effective communication with target audiences.
  • Collaborating with cross-functional teams to create and implement integrated marketing campaigns, manage brand positioning, and enhance customer experience.
  • Making diversified brand visibility & positioning , leading to diverse admissions in University.
  • Monitoring marketing performance, analyze data, and make data-driven decisions to optimize marketing efforts.
  • Staying updated on industry trends and fosters innovation to drive the organization’s competitive advantage in the market.
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
  • Identify key parameters of improvement for vertical growth and margins
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
  • Define and deploy a framework for pricing new product, according the value they deliver in each market segment (Primary/Secondary/UG/PG / Skills) programs
  • Partner with the Marketing Communications teams to develop effective press releases, trade shows / hoarding / exhibition and industry communications
  • Monitor trends in the India of new courses / competitive analysis and present economy solutions, and capture the implications for University / School activities and operations.
  • Critically assess competitors' product and service offerings, to anticipate their future strategy and commercial behavior
  • Develop and publish insightful analysis of historical admissions flow chart / economic and industrial activity, and forecasted forthcoming trends
  • Touch a high volume of leads and generate required database for current and future enrolments Track and record activity on accounts and help to close
  • Regularly sync with the Product / Faculty team and the Counsellor to gain high-level understanding of the training content and common questions from the trainer / students /parents.

Sr. Manager

www.meritnation.com (Naukri.com Company)
Pune
07.2015 - 04.2018
  • Evaluating Business plans and strategies for maximizing profitability, revenue generation & realizing organizational goals.
  • Responsible for Lead generations / Lead Allocation / Home Demo / Vendor management / B2C / B2B
  • Drive annual planning and initiatives, manage business unit P&L, and achieve goals and objectives for revenue and profitability.
  • Optimize the team within the geographic area to ensure complete Business growth.
  • Responsible for the overall Conversion & team targets in terms of number of closures / sales achieved
  • Sales forecasting and planning in the assigned territory.
  • Setting activity and revenue targets for members of the sales team.
  • Performing home demos of product to show clients how to set up their solutions successfully.
  • Responsible for new acquisition and closing pipelines.
  • Setting activity and revenue targets for members of the sales team
  • Regular training of the team so as to keep them updated with various process /fees/new products.
  • Manage and mentor the team and keep attrition of branch staff low and Conduct regular meeting with branch staff.
  • Customer experience management - Ensuring superior customer experience and handling customer service in terms of collections, pre-closures & service issues.
  • Planning, organizing, controlling and executing all Branch related Operation
  • Ensuring 100% sales compliance norms are met and high ethical standards are maintained.

Head - Marketing & Operations

Reach Shiksha
Pune
05.2011 - 05.2015
  • • Responsible for operations to meet budget, productivity and profitability goals.
  • Direct and coordinate activities of businesses or departments concerned with the promotion, and/or execution of marketing and operations.
  • Taking care of admissions, marketing activities, fees collection, and student's placements, managing staff. • Preparing MIS. • Preparing Marketing plans , work schedules and assigning specific duties.
  • Taking care of daily operations to suggest & implement measures for resource optimization & cost reduction.
  • Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
  • Plan and direct activities such as sales promotions, coordinating with other department heads as required.
  • Implement effective succession planning, people management, development, recruitment, and retention strategies • Ensure all business systems are fit for purpose.
  • Contribute to short and long-term marketing activities for organizational expansion and growth.
  • Responsible for overall center & Franchise operations.& Development of Business
  • Turnover targets of a center, team management, Service standards.
  • Managing Branch operations, strategic planning to meet monthly targets & reporting to Management.
  • Preparing MIS.

Regional Head - Admissions & Marketing

National Institute Of Management
Pune
06.2006 - 04.2011
  • A programme manager, planning, managing, coordinating and supervising the human and financial resources, and the activities of the Area.
  • Monitor and responsible to make strategies & execution for brand building activities regularly.
  • Participate & Conduct small or big level events for branding (Exhibition , Education Fair , etc)
  • Train the staff for admissions about the strengths of the college, to ease the flow of admission.
  • Counsel the parents of prospective students about the strengths and USP of the Center.
  • Responsible for planning strategies for Operations, sales and marketing.
  • Execution of Policy for Smooth Branch operations • Association with various School / College/ Institutes / Commission Agents/ Dealers
  • Handling Entire Maharashtra (Operations & Marketing, Business).
  • Responsible for all planning & Execution of Marketing related tasks.
  • Coordinate with various staff for operational support activities of the unit; serve as a liaison between departments and operating units in the resolution of day-to-day administrative and operational problems.
  • Preparing MIS report.

Asst. Manager Customer Care

Reliance Communication, Pvt. Ltd
Pune
08.2004 - 04.2006

• Handling Retentions / Training / Customer Care Helpdesk , FE Helpdesk & Sales Productivity.
• Strategy Planning: Planning monthly activities & Dealer Targets in coordination with marketing.
department, for achieving sales targets, & Smooth Operation.
• Giving Plans old and new plan LL & Broadband connections.
• Dealer development, Dealer management, brand promotion
• Visits to important projects, institutions, government/ semi-govt. departments for technical
presentations & specifications.
Strategic planning to meet monthly targets.
• Taking escalations of all critical issues.
• Visiting stores for training , productivity and updating for new product
• Training tele-callers , field executives, front desk executives,& managing centre for smooth operations.
• Handling overall project for Retentions on monthly basis
• Retaining and solving customer related issues with close looping.
• Preparing Roaster and MIS

Sr. Customer Care Exe

BPL Mobile, Pvt. Ltd
Pune
09.2002 - 07.2004
  • My responsibility is to attend the phone calls and give the customers the information regarding roaming details, their current plans, bill explanation, new plans launched, and giving them online resolutions etc.
  • Taking Escalation / Sr. call and giving introduction of systems, evaluating and assisting new joiners and handling a team in nonappearance of Team leads
  • Also worked for Retention Helpdesk. (Corporate)
  • Resolving disputes, handling large accounts with average billing analysis.

Education

MBA - Marketing

ISBM
Raipur
06-2021

Bachelor of Arts - Sociology

Pune University
Pune
10-2008

Dr. Babasaheb Ambedkar College
Pune

Skills

  • Business Development
  • Admissions & Counseling
  • Training & Development
  • Business Operations Management , Sales , Marketing , P & L , Budgeting
  • Marketing Channel Development
  • Senior Management Mentoring
  • Creative Design Management
  • Product Launches
  • Merchandising Strategies
  • Brand Positioning
  • Marketing leadership
  • Strategic Marketing
  • People Management
  • Organizational skills
  • Communication skills
  • Customer service

Languages

English
First Language
Marathi
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Chief Marketing Officer

Dayananda Sagar University
04.2024 - Current

Head - Marketing & Sales

Ajeenkya DY Patil University
04.2022 - 03.2024

Regional Manager - Marketing & Admissions

Vishwakarma University
05.2021 - 04.2022

Head - Marketing & Admissions

DY Patil International University
04.2018 - 06.2020

Sr. Manager

www.meritnation.com (Naukri.com Company)
07.2015 - 04.2018

Head - Marketing & Operations

Reach Shiksha
05.2011 - 05.2015

Regional Head - Admissions & Marketing

National Institute Of Management
06.2006 - 04.2011

Asst. Manager Customer Care

Reliance Communication, Pvt. Ltd
08.2004 - 04.2006

Sr. Customer Care Exe

BPL Mobile, Pvt. Ltd
09.2002 - 07.2004

MBA - Marketing

ISBM

Bachelor of Arts - Sociology

Pune University

Dr. Babasaheb Ambedkar College
Deepak Kalokhe