Summary
Overview
Advance Certification
Skills
Work History
Education
Languages
Timeline
Generic
Deepak Kalokhe

Deepak Kalokhe

Pune

Summary

Marketing and Admissions expert with over 15 years of experience in strategy development and execution. Achieved significant sales growth and managed P&L effectively while launching successful products. Proficient in enhancing brand positioning and building brand equity through cross-functional team leadership. Utilizes data-driven insights to improve marketing ROI and increase customer engagement.

Overview

23
23
years of professional experience

Advance Certification

  • Currently pursuing a Professional Certificate Course in Data Analytics, Generative AI (IIT Kanpur), expected by Dec 2025
  • AI. Automation and emerging technology, B2B marketing, digital leadership, design thinking, digital disruption, and strategies for digital transformation, business analytics with Excel, and content strategy (Simplilearn) - expected by Oct 2025

Skills

  • Admissions and Counseling Management
  • Training and Development Strategies
  • Business Operations Optimization
  • Sales, Marketing, P&L, and Budgeting Expertise
  • Marketing Channel Development and Strategy
  • Product Launch and Go-to-Market Execution
  • Merchandising and Visual Strategy
  • Brand positioning and market differentiation
  • Marketing Leadership and Team Management
  • Strategic Marketing and Market Insights
  • People, Leadership, and Talent Development
  • Organizational Planning and Process Improvement
  • Customer Service Excellence & Relationship Management

Work History

Chief Marketing Officer

Dayananda Sagar University
Bengaluru
04.2024 - 05.2025

Admissions Process Optimization I Data-Driven Enrollment Strategies I Digital Marketing and Brand Development I

Collaboration and Partnership I Cluster outreach Projects I University Info Centers set up.

Admissions Optimization and Data-Driven Strategies: Led initiatives to streamline admissions, leveraging analytics for targeted enrollment growth.
Digital Marketing & Brand Development: Executed strategic digital campaigns to enhance web presence, engagement, and brand awareness.
Strategic Partnerships & Collaboration: Built strong alliances with schools, colleges, and coaching centers for events and joint ventures.
Business & Market Planning: Spearheaded market analysis and course positioning to drive growth and profitability.

Press & Industry Communications: Developed impactful press releases, exhibitions, open houses, seminars, conclaves, association tie-ups, print media, and marketing collateral to boost brand visibility.

PAN India Brand Positioning: Directed outreach projects, overseeing cluster teams, and setting up information centers across Pan India for university initiatives. Executed digital marketing campaigns to enhance web presence and brand awareness, marketing efforts to maximize brand reach and market penetration.
Revenue & Performance Management: Managed revenue generation, ensuring profitability while meeting sales and enrollment targets.
Market & Competitive Analysis: Conducted research on industry trends to inform strategic decision-making.
Admissions Process Management: Optimized business processes to achieve enrollment targets.
Lead Generation and Data Tracking: Oversaw high-volume lead conversion, with efficient follow-ups and tracking.
Cross-Functional Collaboration: Worked closely with faculty, product teams, and counselors to enhance the student experience.
Negotiation & PR Management: Secured strategic partnerships and managed established partnerships with schools and coaching.

Head - Marketing & Sales

Ajeenkya DY Patil University
Pune
04.2022 - 03.2024
  • Branding & Marketing Campaigns: Led integrated branding and marketing initiatives.
  • Vendor Management: Managed contracts with agencies and vendors, securing strategic partnerships for marketing success.
  • Event Marketing & Sales Strategy: Developed marketing materials for industry events, exhibitions, and seminars to drive sales and engagement.
  • Industry Event Leadership: Spearheaded participation in key global events, enhancing brand visibility and positioning.
  • Customer Relationship Management (CRM): Optimized CRM processes to enhance customer interactions, engagement, and retention.
  • Market Intelligence & Competitor Analysis: Conducted competitor research and provided insights to refine business strategies.
  • Sales Optimization & Business Expansion: Developed region-specific sales strategies and identified new business opportunities.
  • Sales Team Leadership & Development: Strengthened sales teams, set growth targets, and built a robust customer database.
  • Customer Service & Engagement: Facilitated student and parent interactions to ensure a seamless experience.
  • Lead Management & Conversion Optimization: Monitored and optimized lead conversions, ensuring timely follow-ups for enrollment.

Regional Manager - Marketing & Admissions

Vishwakarma University
Pune
05.2021 - 04.2022
  • Managed sales and operations team to drive admission targets and enhance customer service.
  • Developed strategic admission plans across PAN India, collaborating with educational leaders.
  • Conducted impactful counseling sessions for walk-in candidates, significantly improving conversion rates.
  • Established partnerships with schools, colleges, and coaching centers to facilitate admissions and events.
  • Designed yearly admission strategies to achieve enrollment goals effectively.
  • Rigorously followed up with parents to ensure seamless admission closures.
  • Engaged leads from call center, converting inquiries into confirmed applications.

Head - Marketing & Admissions

DY Patil International University
Pune
04.2018 - 06.2020
  • Led marketing strategies and brand development to enhance visibility across university programs.
  • Executed integrated marketing campaigns in collaboration with cross-functional teams.
  • Drove brand positioning and diversified admissions initiatives for various academic programs.
  • Monitored marketing performance, leveraging data-driven insights for continuous optimization.
  • Analyzed industry trends to foster innovation and maintain competitive advantage.
  • Planned and implemented comprehensive marketing functions, including branding and communications.
  • Defined pricing frameworks for primary, secondary, undergraduate, postgraduate, and skills programs.
  • Coordinated with marketing communications teams for PR efforts, trade shows, and media outreach.

Sr. Manager

www.meritnation.com (Naukri.com Company)
Pune
07.2015 - 04.2018
  • Evaluated business plans to maximize profitability and organizational success.
  • Managed lead allocation, home demonstrations, and vendor relationships for B2B and B2C segments.
  • Led annual business planning, achieving revenue and profitability objectives.
  • Developed sales plans, established targets, and ensured high conversion rates.
  • Mentored teams across regions to enhance performance and drive growth.
  • Ensured superior customer service, efficient collections, and effective issue resolution.
  • Oversaw client acquisition and sales closures to facilitate business expansion.
  • Conducted regular training sessions to ensure adherence to processes and ethical standards.

Head - Marketing & Operations

Reach Shiksha
Pune
05.2011 - 05.2015
  • Operations & Profitability Management: Led operations to achieve budget, productivity, and profitability goals.
  • Marketing & Admissions Oversight: Managed admissions, marketing activities, fee collection, and student placements.
  • Strategic Planning & Execution: Developed marketing plans, work schedules, and assigned responsibilities to optimize performance.
  • Resource Optimization & Cost Control: Implemented measures for efficiency and cost reduction in daily operations.
  • Policy Implementation & Compliance: Established departmental policies, goals, and procedures in alignment with organizational objectives.
  • Sales & Promotional Activities: Directed sales promotions and cross-department coordination to drive growth.
  • Talent Management & Succession Planning: Led recruitment, training, and retention strategies to build a high-performing team.
  • Business Expansion & Growth Initiatives: Contributed to marketing strategies for organizational development.
  • Franchise & Center Operations Management: Oversaw center performance, franchise operations, and business development.
  • Branch Operations & Performance Reporting: Managed strategic planning, monthly targets, and reporting to management.
  • MIS & Performance Tracking: Prepared reports to track key business metrics and optimize decision-making

Regional Head - Admissions & Marketing

National Institute Of Management
Pune
06.2006 - 04.2011
  • Program & Resource Management: Planned, managed, and supervised human and financial resources for operational efficiency.
  • Brand Building & Marketing Strategies: Developed and executed strategies for brand awareness through events and promotions.
  • Event Management & Outreach: Led branding initiatives, including exhibitions and education fairs, to boost visibility.
  • Staff Training & Development: Trained admissions teams on the college’s strengths to improve enrollment processes.
  • Parent & Student Counseling: Guided prospective students and parents on the center’s USP to drive admissions.
  • Operations, Sales & Marketing Strategy: Designed and implemented strategic plans for business growth.
  • Stakeholder & Institutional Partnerships: Built alliances with schools, colleges, institutes, and commission agents.
  • Regional Operations Leadership: Managed operations and marketing across Maharashtra.
  • Cross-Department Coordination: Ensured seamless collaboration between departments for smooth branch operations.
  • MIS & Performance Tracking: Prepared and analyzed MIS reports for informed decision-making.

Asst. Manager Customer Care

Reliance Communication, Pvt. Ltd
Pune
08.2004 - 04.2006
  • Retention & Customer Support Management: Led customer care helpdesk, FE helpdesk, and retention strategies.
  • Sales & Productivity Enhancement: Planned and executed monthly dealer targets to achieve sales goals.
  • Strategic Planning & Execution: Developed and implemented sales and operational strategies for smooth execution.
  • Dealer Development & Brand Promotion: Managed dealer relationships, promotions, and market expansion.
  • Institutional & Government Liaison: Conducted technical presentations and built partnerships with key institutions.
  • Issue Resolution & Escalation Handling: Managed escalations and resolved critical customer concerns effectively.
  • Training & Development: Trained tele-callers, field executives, and front desk staff to boost productivity.
  • Store Visits & Product Updates: Conducted store visits for training, sales productivity, and product awareness.
  • Project & Retention Management: Led retention initiatives and ensured customer satisfaction.
  • MIS & Reporting: Prepared rosters and MIS reports for performance tracking and decision-making.

Sr. Customer Care Exe

BPL Mobile, Pvt. Ltd
Pune
09.2002 - 07.2004
  • Customer Support & Issue Resolution: Provided information on roaming, billing, plans, and online resolutions.
  • Escalation Handling: Managed senior-level escalations and ensured customer satisfaction.
  • Team Support & Training: Assisted new joiners, evaluated performance, and led teams in the absence of team leads.
  • Retention & Corporate Helpdesk: Worked on customer retention strategies and handled corporate accounts.
  • Billing & Dispute Resolution: Managed large accounts, conducted billing analysis, and resolved disputes efficiently.

Education

Bachelor of Arts - Sociology

Pune University
Pune

MBA - Marketing

ISBM
Raipur

Dr. Babasaheb Ambedkar College
Pune

Languages

Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Chief Marketing Officer

Dayananda Sagar University
04.2024 - 05.2025

Head - Marketing & Sales

Ajeenkya DY Patil University
04.2022 - 03.2024

Regional Manager - Marketing & Admissions

Vishwakarma University
05.2021 - 04.2022

Head - Marketing & Admissions

DY Patil International University
04.2018 - 06.2020

Sr. Manager

www.meritnation.com (Naukri.com Company)
07.2015 - 04.2018

Head - Marketing & Operations

Reach Shiksha
05.2011 - 05.2015

Regional Head - Admissions & Marketing

National Institute Of Management
06.2006 - 04.2011

Asst. Manager Customer Care

Reliance Communication, Pvt. Ltd
08.2004 - 04.2006

Sr. Customer Care Exe

BPL Mobile, Pvt. Ltd
09.2002 - 07.2004

Bachelor of Arts - Sociology

Pune University

MBA - Marketing

ISBM

Dr. Babasaheb Ambedkar College
Deepak Kalokhe