Marketing and Admissions expert with over 15 years of experience in strategy development and execution. Achieved significant sales growth and managed P&L effectively while launching successful products. Proficient in enhancing brand positioning and building brand equity through cross-functional team leadership. Utilizes data-driven insights to improve marketing ROI and increase customer engagement.
Admissions Process Optimization I Data-Driven Enrollment Strategies I Digital Marketing and Brand Development I
Collaboration and Partnership I Cluster outreach Projects I University Info Centers set up.
Admissions Optimization and Data-Driven Strategies: Led initiatives to streamline admissions, leveraging analytics for targeted enrollment growth.
Digital Marketing & Brand Development: Executed strategic digital campaigns to enhance web presence, engagement, and brand awareness.
Strategic Partnerships & Collaboration: Built strong alliances with schools, colleges, and coaching centers for events and joint ventures.
Business & Market Planning: Spearheaded market analysis and course positioning to drive growth and profitability.
Press & Industry Communications: Developed impactful press releases, exhibitions, open houses, seminars, conclaves, association tie-ups, print media, and marketing collateral to boost brand visibility.
PAN India Brand Positioning: Directed outreach projects, overseeing cluster teams, and setting up information centers across Pan India for university initiatives. Executed digital marketing campaigns to enhance web presence and brand awareness, marketing efforts to maximize brand reach and market penetration.
Revenue & Performance Management: Managed revenue generation, ensuring profitability while meeting sales and enrollment targets.
Market & Competitive Analysis: Conducted research on industry trends to inform strategic decision-making.
Admissions Process Management: Optimized business processes to achieve enrollment targets.
Lead Generation and Data Tracking: Oversaw high-volume lead conversion, with efficient follow-ups and tracking.
Cross-Functional Collaboration: Worked closely with faculty, product teams, and counselors to enhance the student experience.
Negotiation & PR Management: Secured strategic partnerships and managed established partnerships with schools and coaching.