DEEPAK K. TANEJA
Faridabad
Summary
As Head of the Business, I am responsible for leading the end to end sourcing, negotiations, placements, vendor allocation & merchandise planning across all categories / segments of the apparels ON ORDER be it - Knits or Wovens - Men's or Ladies - Top's or Bottom's. The role requires strong analytical, strategic & leadership capabilities to achieve the desired sales, margins & targets as per the annual business plans.
Overview
31
31
years of professional experience
Work History
Business Head
TCW Trends BD Limited
01.2025 - 11.2025
- Heading the complete operations of the sourcing for buyers - Levis, Dockers etc. for US & Central America markets.
- As Head of the Business, I am responsible for leading the end to end sourcing, negotiations, placements, vendor allocation & merchandise planning across all categories / segments of the apparels ON ORDER be it - Knits or Wovens - Men's or Ladies - Top's or Bottom's.
- The role requires strong analytical, strategic & leadership capabilities to achieve the desired sales, margins & targets as per the annual business plans.
- Business & Sales Planning
- To prepare seasonal & annual business plans keeping in view the previous / past sales & forecasts & projections into consideration
- Develop the Annual Operating Plan (AOP) in line with the company's growth & profitability & business sustainability into consideration
- Merchandise Planning
- Prepare buy plans & open to buy budgets for apparels across all business channels
- Plan & Place orders with selected vendors & do the forward bookings in advance keeping in view the sales history, market trends, projections & forecasts in hand for the coming seasons.
- Ensuring the right product with width to meet the buyers SOP's & requirements with quality shipments in time
- Business Analysis
- Incorporate customer & brand feedback to running SOP's, orders into future buying & allocation decisions
- Monitoring & report performance against business KPI's, Sales, Margins, future growth & business plans
- Team Leadership & Co-Ordination
- Lead the merchandising, BD, PD, Planning & Quality teams to ensure seamless execution of the strategies & implementation of SOP's
- Collaborate closely with sales, marketing, merchandising, operations, logistics, commercial & finance teams to achieve the business goals
- Key Skills & Competencies
- Strong analytical & numerical skills
- Commercial acumen with deep understanding of fashion/prices/retail trends
- Leadership, communication & cross functional coordination
Freelance Consultant
Blue Apparels Limited
05.2022 - 06.2023
- Setting-up of new sourcing office to registration to approvals to local team to training the local team to source for the new factories based on the requirement of the product & customers & establish them as per the needs with a fine tuning for better results in the near future in the mutual interest.
- Lead the organization to develop, implement and achieve its mission, vision and goals.
- Training to team to Works cross functionally to ensure the effective launch of new products in line with regional goals.
- Develop strategies to boost sales and profits of the company and plan the future prospects of the company.
- Strategic Management - Establish working relationships with external parties which supports the achievement of business goals.
- Uses mechanisms such as territory planning, account plans, placement of business, TNA Monitoring, Timely Inspection, WIP management, Timely Execution , Account & HR reviews etc.
- Manage & Engage in the activity of finding new products, sources for a better working & presentation to the buyers with better products & better prices & better lead times etc.
- Negotiated contracts with suppliers to establish quality, cost and delivery requirements.
- Created and managed budgets for improved cost control.
- Controlled expenditures by championing efficient use of resources.
- Managed supply chain staff hiring, onboarding, training and appraisals.
- Handled a Business of USD-10Millions with a team of 12 persons for buyers like - Pizza Italia, Sonny Bonno, PTB Malaysia, Sigra etc.
Country Manager
SAPL Industries Pvt. Limited
10.2018 - 04.2022
- Acquired new commercial accounts, focusing on long-term profit to maintain steady business growth.
- Coached and mentored sales teams to deliver confidence to perform.
- Inspired and motivated sales teams to continually develop their skills and abilities, increasing profit and performance potential.
- Used outstanding networking and negotiation skills to set up strategic partnerships for improved business expansion.
- Carried out regular profit and loss analysis, presenting successes and failures and implementing improvement strategies.
- Identified key growth opportunities through diligent customer data analysis and market trend evaluation.
- Liaised effectively between departments to ensure staff developed competent technical product understanding.
- Built and maintained strong working relationships with marketing team at HQ to adapt global marketing strategy to specifics of individual international markets.
- Nurtured strong relationships with business partners and internal cross-functional teams to maximise brand awareness opportunities.
- Anticipated and forecasted volume trends, changes and threats affecting company objectives by analysing and monitoring industry and business conditions.
- Managed complete sales, negotiation and client closing process before coordinating transition to Customer Success team.
- Handled a business of USD-10 Millions for brands like - Primark, Cortifiel, Fifty Factory, Women Secrets etc. & successfully sent all shipments in time with no claims with a team size of 12 persons.
General Manager
Sterling Styles Limited
Dhaka
01.2016 - 09.2018
- Implemented effective customer service procedures to encourage positive feedback.
- Maximized revenue by identifying key long-term growth initiatives.
- Promoted business profitability by tracking performance indicators and driving corrective action.
- Greeted customers and responded to customer enquiries.
- Sourced and developed sales leads to increase client base.
- Empowered staff members to contribute to continuous improvement, quality and growth of company & handled the accounts of Esprit, Defacto, Etam, OVS, Benetton, Guess etc. & handled a business of USD-10 Millions with a team size of 10 persons.
- Dhaka, Bangladesh
General Manager
Utah Fashions Limited
Dhaka
01.2013 - 12.2015
- Played a vital role in nurturing the business & successfully established the Knits & Woven business of US Brands Like - US Polo Association, Kmart, PVH, J.C. Penney & European Brands like - H&M, Tesco, BCBG Maxmara, Kmart, Adidas, s.Oliver etc., during my working with the organization & handled a business growth from USD-30Millions to USD-120 Millions at present with a team of 25 Persons directly reporting & 25 persons indirectly report.
- Dhaka, Bangladesh
Business Manager
Orient Craft Limited
Gurugram
12.2008 - 12.2012
- Was heading the business of Talbots, Ann Taylor, Saks - The 5th Avenue for Woven Tops, Dresses, Skirts etc.
- The business was to the tune of USD-30 Millions with a team of 20 persons from PD to Sales to Merchandising to Execution.
- Gurugram, India
Divisional Manager
Utah Fashions Limited
Dhaka
03.2006 - 10.2008
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service from PD to Sales to Execution.
- Reduced process gaps, effectively managing and training employees on best practices to ensure optimal productivity.
- Trained 100's of employees in daily working, SOP', systems and product knowledge & handled a team of 15 Persons & handled a business of USD-15Millions for buyers like - HnM, Primark, Walmart, M&S, BCBG, US Polo Association, Next, Esprit etc.
- Dhaka, Bangladesh
Business Manager
Shahi Export House
Faridabad
01.2003 - 02.2006
- I was heading the business of US Brands like - PVH (VH, Arrow, Izod, GB Bass, GB, Tommy), Lane Bryant, Liz Claiborne etc. & was controlling a business of approx. USD-25 Millions for these buyers.
- Faridabad, India
Merchandising Manager
Shivalik Global Limited
06.1994 - 12.2002
- Analysed first samples for styling and production techniques and provided feedback instructions to factory.
- Monitored ongoing category performance to help inform future range planning.
- Supported teams to help prioritise workload and achieve targeted goals.
- Developed and maintained seasonal plans to account for different department needs.
- Functioned as point of contact for key accounts, providing updates and developing solid relationships.
- India
Education
LLB - Professional -
University of Delhi
India01.1997
PG Diploma - International Marketing
University of Delhi
India01.1994
Management & Law Graduate -
University of Delhi
IndiaAdvance Certificate - Time & Motion including Financial Management & Wealth Planning
NSE affiliated by NISM
IndiaSkills
- Analytical skills
- Sourcing strategy
- Vendor negotiation
- Merchandise planning
- Business analysis
- Sales forecasting
- Market trend evaluation
- Customer relationship management
- Cost control
- Strategic management
- Supply chain management
- Team leadership
- Effective communication
- Problem solving
- Analytical thinking
- Cross-functional collaboration
- Corporate communications
- Business planning
- Business development
- Profit improvement
- Customer relations
- Client relationships management
- Team development
- Attention to detail
- Interpersonal skills
- Risk management
- Vendor management
- Brand management
- Numerical skills
- Commercial acumen
- Fashion understanding
- Prices understanding
- Retail trends understanding
- Leadership
- Communication
- Cross functional coordination
Languages
- English
- Hindi
- Bengali
- Punjabi
Personal Information
- Father's Name: Mr. V. P. Taneja
- Nationality: Indian
- Marital Status: Married
Timeline
Business Head
TCW Trends BD Limited
01.2025 - 11.2025
Freelance Consultant
Blue Apparels Limited
05.2022 - 06.2023
Country Manager
SAPL Industries Pvt. Limited
10.2018 - 04.2022
General Manager
Sterling Styles Limited
01.2016 - 09.2018
General Manager
Utah Fashions Limited
01.2013 - 12.2015
Business Manager
Orient Craft Limited
12.2008 - 12.2012
Divisional Manager
Utah Fashions Limited
03.2006 - 10.2008
Business Manager
Shahi Export House
01.2003 - 02.2006
Merchandising Manager
Shivalik Global Limited
06.1994 - 12.2002
LLB - Professional -
University of Delhi
PG Diploma - International Marketing
University of Delhi
Management & Law Graduate -
University of Delhi
Advance Certificate - Time & Motion including Financial Management & Wealth Planning
NSE affiliated by NISM