DEEPAK KUMAR
Division Marketing Manager
Lucknow
Summary
To craft a unique position for myself in the organization through my hard work, dedication, integrity and sincerity. Willing to work as a key player in challenging & creative environment.
Overview
1
1
Language
18
18
years of professional experience
Work History
Division Marketing Manager
Syngenta India Private Limited
02.2024 - Current
- Key Responsibilities: -
- Initiate development of campaign plans for brand promotion of specific products
- Implement crop specific/ product specific/ segment specific marketing strategies
- Organize strategy meets and trade meets in coordination with the sales team
- Facilitate the sales team in achieving their objectives/ budgets/ targets thru :
- (a) Enriching their product knowledge
- (b) Monitoring sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits
- (c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP
- (d) Allocation of Demo samples
- (e ) Allocation and monitoring of “sales promotion” spend budgets at Region and Territory level depending on the potential and priorities
- (f) Scrutinizing and clearing the promotional expenses claims for issuing credit notes/ disbursement
- (g) Participation in selection process of Field Officer including persons required for few months
- Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size
- Guide sales team in identifying the right product fit against competition.
- Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
- A&P Management-Sales Numbers Delivery within the Allocated Budget.
Division Marketing Lead
Syngenta India Limited
05.2018 - 01.2024
- Key Expertise/Specialization
- Field Marketing/Digital Marketing
- B2B Project/GPD/Sumridhi Retailers Drive in Syngenta
- Campaign Execution/Innovation in Campaign
- Key Account Management (Institutional-Hated/Marketed, Sugar Industry,Value-Chain, Seed Multipliers etc )
- Sales, Orders and Collection Support to team
- Stakeholders Management-Influencers and others
- Team Capability Enhancement
Marketing Manager
UPL Ltd.
05.2015 - 05.2018
Sales Unit Lead
Syngenta India Limited
03.2010 - 04.2015
Sales Executive
RASI SEEDS
01.2009 - 01.2010
Territory Manager
Ankur Seed
01.2008 - 01.2009
Education
MBA - Rural Marketing
Jaipur National University
Jaipur06-2016
Bachelor of Science - B.Sc. (Agri. Hons.)
Rajasthan Agricultural University, Bikaner
Bikaner 04.2001 -
Skills
Merchandising strategies
Marketing analytics
Vendor negotiation
Product launches
Creative direction
Agency management
Internal communications
Competitive analysis
Customer segmentation
Influencer marketing
Advertising management
Promotional planning
Channel marketing
Sales enablement
Digital marketing
Staff management
Strategic planning
Competitor analysis
Customer relationship management (CRM)
Marketing campaigns
Project management
Market analysis
Accomplishments
- Succeed New Campaign-RED ROT Awareness in UP Division (2024)
- Established Complete portfolio In Rice especially Amistar top Chess with Successful campaign Initiative & Innovations.
- Digital innovations-Radio/Grower data bank ,Engage etc
- Breaking Own Records in Rice Portfolio Liquidation (2019)
- Ulala Establishment in North with Ever Highest liquidation in 2016
- New Initiative ie-ULALA Pakhawara (A Fortnight Campaign Model),Seeds Company Liasoning and Got Great Success in 2016.
- In Wheat-Well Establish TOTAL As A brand in 2016-17(67000 Units From 9500 Units in Previous year)
- Reestablishment of key brand POLO after highly complaints in 2012 & Generate Ever Highest sales in North CU.
- Introduced Amistar in Citrus/Cotton and Compete With others Companies Product got 1 cr Sales in First time from Single Product.
- Handled highly competitive market Abohar from past 2 year with the sale of 160 mio (ever highest sales in Abohar).
- Introducing In Malout (2010) and Got 6.5 Crore Sales in First year From 2.9 Crore.
- Ever Highest sales of RASI seeds in 2009/Muktar HQ
Extracurricular activities
Leading from front N.C.C ‘A’ Certificate. Leading from front N.C.C ‘A’ Certificate.
Interests
Hobbies: Sports and traveling, Traveled across India and love to explore more, Listning Music & Reading Books
Career Awards
Best Marketing Manager-2018-Syngenta India Ltd, Got 3 year EX/EX rating for Performance in Syngenta, Ulala Campaign Award in 2016, North Sales Champion in 2013 in Syngenta., Shikhar Award for Outstanding Performance in 2011 from Syngenta., North CU Campaign Star Award for Leadership in Cotton Crop in 2013., Get 3 Time Gracias Award (Quarterly) for Achievement., South Asia Grower Connect Award in 2014, First Runner-up North Champion award in Rasi seeds
DECLARATION
I hereby declare that all the above-mentioned information is true and correct to the best of my knowledge and belief. (DEEPAK KUMAR)
STRENGTH
- Ability to work in team with excellent problem management skills as a team member or team leader
- Easy adaptability of various systems
- Early Adopter, Innovative.
Timeline
Division Marketing Manager
Syngenta India Private Limited
02.2024 - Current
Division Marketing Lead
Syngenta India Limited
05.2018 - 01.2024
Marketing Manager
UPL Ltd.
05.2015 - 05.2018
Sales Unit Lead
Syngenta India Limited
03.2010 - 04.2015
Sales Executive
RASI SEEDS
01.2009 - 01.2010
Territory Manager
Ankur Seed
01.2008 - 01.2009
Bachelor of Science - B.Sc. (Agri. Hons.)
Rajasthan Agricultural University, Bikaner
04.2001 -
MBA - Rural Marketing
Jaipur National University