DEEPAK MADIWAL

• Heading the FP&A function of entire PTW family across 22 countries and 10 business verticals
• Group consolidation and reporting.
• Budgeting – Managing the entire budgeting and forecasting for global studios, monthly forecasting, rolling forecast and reporting.
• Business Analysis, pricing strategy
• Provide valuable business analysis to stake holder on the current financial performance.
• Pricing – Handling global pricing strategy and work with business/sales team to identify the competitive pricing approach to improve the topline.
• Budgeting – Managing the entire budgeting and forecasting for global studio.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Developed and implemented strategies to increase sales and profitability.
• Analyzed market trends and competitor activities to create competitive advantages.
• Formulated policies and procedures to streamline operations.
• Managed purchasing, sales, marketing and customer account operations efficiently
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives
• Collaborated with cross-functional teams to develop innovative solutions
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Implemented business strategies, increasing revenue and effectively targeting new markets.
• Trained and guided team members to maintain high productivity and performance metrics.
• Assisted in recruiting, hiring and training of team members.
• Trained new employees on proper protocols and customer service standards.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Reduced operational risks while organizing data to forecast performance trends.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings
• Mitigated business risks by working closely with staff members and assessing performance
• Updated and resolved incidents and managed accessorial charges objectively while maximizing profit
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.

• Working in a busy high-volume environment driving consistency and best practice across all the businesses
• Responsible for delivering top level management reporting, financial planning and analysis based on the monthly performance, financial metrics & consolidation where management can take appropriate decision
• Driving complete accounts and finance operations of the Celegence group (India, US and UK entities)
• Preparation consolidated financial reports, matrix, projections and strategy reports
• Monitoring books of accounts, monthly/quarterly closing activities, payroll and revenue/billing function across the globe
• Handling local compliances (TDS, GST, PT, Payroll, PF, ROC etc) and zero tolerance on compliance
• Continuous improvement of finance and HR process and improve the quality deliverables
• Preparation of annual budget, P&L forecast, cashflow forecast and Capex budget
• Data migration and system migration
• Exploring different reporting tools, automation tools that suits our current business needs and faster project deliverables
• Driving operations and projects with regards to financial impact, revenue rec, costing and pricing modules
• Review headcount, utilization and other important KPI’s
• Advise business heads and C level on various cost control approach, break even analysis and KPI’s.

• Perform data analysis for understanding profitability, analyzing variances between each reporting month and provide reasons to stakeholders
• Develop consolidation of P&L report, MIS Reports, budgets, forecasts, dashboards (adaptive and PowerBI), presentations, various business analysis packs and schedules on monthly basis, quarterly basis and YoY analysis
• Analyze key business drivers and provide insights into the business and identify profit improvement opportunities
• Cost and revenue match-up, driving the project margin headcount, utilization, capex spend analysis and costing reports across the global clients, LoB segments and sites
• Assist CFO in bill rates for new SOW and sales group in terms of pricing stretegy, billing and revenue recognization
• Ability to drill down to root causes of the problem and suggesting appropriate solutions and GM% improvements, movements
• Suggesting / making the changes in P&L line items, allocations and other major factors which impacts the P&L
• Provide comparison vs prior allocation post allocation P&L Impacts
• Strong knowledge in Finance Data Structures and technical aspects of systems
• Driving the annual budgets, re-forecast and estimates for global entities
• Consolidation and review of the budget
• Involved in budget discussion from kickstart to till finalization of the budget
• Responsible for maintaining financial accounting and operational policies relating to FP&A while ensuring internal controls are in place
• Support accounting team on automation and process re-engineering
• Continual improvement of systems, processes and reporting
• Analyze monthly site-wise, LoB-wise, businee model-wise GM, SGnA, EBITA and net income ratio’s across the sites, LoB’s & cost center and provide compact solution to improve the margin/effeciency
• Driving the budgets and re-forecasts end to end either in Top To Down or Bottom-up approch.

• Review and analysis of books of accounts on regular basis Monthly/Quarterly/Annual closure of books of accounts as per Indian GAAP & US GAAP
• Co-ordination of information for Service Tax, audit Compliances under different stat-Income Tax & Service Tax etc
• Handling branch accounting and cost center analysis
• Monitor accounts payable and receivable (JV, BP, BR & CP entries in QuickBooks, NetSuite and Tally 9 ERP System)
• STPI, PF, PT, VAT & ST returns, BRS, SOFTAX, TDS filing
• TDS deduction and returns / claims filing
• Month closure, Budgeting, variance analysis & P&L analysis
• Maintaining FAR, prepaid and provisions
• Monthly Flexi & Yearly flexi submission for new joiner’s
• Consult audit individuals for an update / change in any of the stat
• Compliance and update the company records as per the changes
• And communicate and train the team with the impact
• Motivate and train subordinates; Evaluate and appraise performance of Team members and provide counseling
• Evaluate and appraise performance of Team members and provide counseling
• Prepare monthly target statistics and prepare Team reports for Senior Management
• Handling of complete STPI / SEZ Activities and Compliances
• Co-coordinating payroll processing and Income tax calculation
• Fixed Assets analysis and physical verification
• Support for Statutory Audit Company Secretarial Activities
• Review of Transfer Pricing Revenue Co-ordination for Internal Audit
• Liaison with counter parties (location teams) & or IT to bring process changes
• Strategic analysis of company’s financial plans, business plans, trend analysis, FP&A and work as TBA (Trusted Business Advisor)
• Automate various billing manual processes to mitigate risk or save manual efforts
• Bring standardization in a way of working across regions & various countries
• Re-engineering, change management, project management, automation, project implementation, process solutioning for SaaS/Cloud billing software development
• Design and implementation of internal control, MIS reports, and cash flow statements etc
• Preparation of Budgets (revenue, expenditure and capital) based on business plans
• Comparison of Budget vs
• Actual and variance analysis
• Responsible for finalization of accounts, liaison with internal/statutory auditor compliance with statutory requirements
• Handling customer contracts and amendments
• Review all new customers’ contract and set the margins based on the contract pricing
• Worked on SaaS and Cloud computing models
• Preparation of Weekly & Monthly MIS (Total collection, Service Cancellation, Refunds, Credits)
• Amendment towards vendor, reseller settlement
• Taking care about order less order and tier pricing
• Customer refund, Account Credit & Discounts based on Marketplace Requirement
• Vendor and Reseller settlements and payments & reconciliation
• Solving all pricing related issues like, wholesale transfers & retails prices.

A formal evaluation of the financial and economic condition of a potential borrower, appraising the borrower’s ability to meet debt obligations

Review & Analyze B/S & P&L statement and to provide appropriate recommendations to the upper management for approvals based on the financial assessment done on the existing and potential customers

Provide requisite credit information to various internal departments, resolving business unit queries, maintaining day-to-day credit report

Escalate to upper management (Finance Directors, BU, CFO, Regional Controller, VP, CFO & CEO) for credit limit approvals beyond the fixed threshold