Deepak Murali

• Responsible to improve Lenovo’s wallet of share in the assigned market
• Acquisition of marquee accounts in assigned territory.
• Generating healthy pipeline of funnel for prodcuts and services to maximize revenue
• Acquisition of marquee accounts in assigned territory.a
• Achieving a revenue target of USD 9Mn per annum
• Achieve assigned revenue target and improve the coverage of the region by penetrating into new accounts
• Working with various stake holders – product, ops, finance , marketing to meet organization financial objective and smooth partner operations
• Grooming the team and ensuring maximum wins in the market
• Identifying multiple business opportunities and monitoring upselling revenue from new set of products
• Established and cultivated solid business relationships with new or existing customers.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Accomplishments:
• Won Prestigious President Club Award for the year 2021
• Won the biggest deal in Asia-Pacific of 2.5Mn USD on DAAS
• Awarded MD High Five Award for Customer Excellence
• Recognized as Best Lead for maximum First Time Acquisition

• Chennai & ROTN
• Key Result Areas:
• Shouldering the responsibility for creating and fulfilling demand for M-Pesa and managing the development of channel, eco system, merchant networks and consumer promotions for entire Tamilnadu state with a team of 6 Business Development Managers and 12 Off Roll manpower
• Supervising new business right from delivery planning to realizations
• Cold calling and generating leads to achieve the revenue targets in identified sectors
• Setting up channel across the market to cater customers in different parts of Tamilnadu
• Identifying and appointing trust worthy channel partners to enable business
• Coordinating with team members for achieving the allocated revenue target for the state
• Target different enterprise accounts and drive subscriber penetration, revenue growth and brand leadership in the circle
• Responsible for the profitability of the business in line with increasing revenue and reducing cost
• Responsible for ATL & BTL activities and vendor coordination for the m-pesa business
• Developing and implementing of agreed business plan in marketing and to meet business goals for Tamilnadu circle
• Developing strong and efficient customer engagement program to promote usage of the M-Pesa platform
• Joint working with Sales, Retail and Marketing teams for execution of agreed roadmap to design and develop cross promotions with the marketing team to increase customer base thereby maximizing revenues
• Monitoring cost management to maximize business impact
• Bringing in continuous improvement in consumer promotion quality and high level of customer mind share
• Tracking and reporting line item wise budgets versus spend for approved M-Pesa deliveries
• Evaluating team members and identify training needs for them
• Accomplishments:
• Aligned M-Pesa to the telecom business
• Implemented agreed estimation and review process
• Development of eco-systems – NBFC, MFI & Corporates
• Developed key strategies and product mix to generate revenues and increase profitability of the overall business
• Ampilified customer base by 3X though maintaining effective channel spread and base management
• Increased throughput by 150CR for the year and tied up with a lot of new business partners to develop business

• Key Result Areas:
• Developed business plan to drive subscriber penetration, revenue growth and brand leadership in the districts of Trichy, Tanjore, Ariyalur, Pudukottai, Karur and Nagapattinam
• Driving implementation of agreed business plan in sales, marketing and eco system development to meet business goals for the zone
• Developing the team to make it best in class through strong formal and informal training and guidance
• Developing a strong and efficient distribution mix to ensure market penetration, quality of service & compliance with regulatory requirement
• Defining parameters and plan for merchant sign ups to create an effective eco system in urban and rural markets
• Efficient execution of all channel engagement and consumer promotion programs and Maintain visibility at each of the touch points for m-pesa across telco and alternate channel
• Joint working with Zonal teams for execution of agreed roadmap
• Acted as dingle point of contact for all m-pesa development work in the zone inter phasing between sales teams
• Optimize utilization of funds for visibility, promotions and trade engagement
• Incorporating best practices from across the circle and other businesses to improve business Continuous improvement in operational quality and high level of customer satisfaction
• Accomplishments:
• Bagged 3 Cr worth of order per month from leading corporates within a span of one year from the launch of the new business
• Pioneer in launching enterprise business for M-Pesa across nationally – Identified new segments for business development
• Increased customer base in the territory
• Developed key strategies such as agent assisted transfers and model villages which led to the growth / transformation of business / operational / financial outlook for the company

· Handled Kumbakonam and upcountry market with 4 distributors, 14 associate distributors, 16 DSEs and 2 PSRs. Handling a total of 1700 retailers in and around Kumbakonam market with the revenue turnover of 2.1 Cr

· Appointed 2 distributors and 9 associate distributors and recruited 2 PSRs and trained them

· Increased activations from an average of 5000 to an average of 10000 per month

· Increased base share of three markets from Rank 3 to Rank 1.

· Increased the distribution coverage from 1100 to 1800 outlets within a short span of time.

· Increased Revenue from 1.2 Cr to 2.1 Cr in a period of two years’ time.

· Increased data revenue by upto 102% by focussed approach.

· Successfully appointed distributors for Prepaid Channel in Trichy, Tanjore, Pudukottai, Aranthangi, Nagapattinam, Sirkali, Mayiladuthurai, Kumbakonam, Tiruvarur and Pattukottai

· Completed retail mapping in all the critical areas covering more than 4000 outlets with their Lat Long mapped on Google Map.

· Successfully running the Minimum Roll-out Obligation under the brand name “Cheers” in the

said areas and ensuring the given activation targets are achieved.

· Successfully recruited and handling a team of TSO’s(Territory Sales Officers) and trained them in all the critical areas.Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.

• Targeted prospects in other territories through careful research of competitor products, services, and trends.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.

· Managed Consumer Business (eport stores) and Broadband Business in Rest of Tamilnadu and Kerala (Cochin, Trivandrum, Alwaye, Angamaly, Kottayam, Chengannur, Palghat, Kannur, Kollam and Tiruvalla)

· Handled 240 eports(franchisee operated retail stores) and 27 CTOs with a team of 5 Territory Managers and 8 support executives.

· Co-ordinated with team members for achieving the allocated targets and identifying the new prospects for business to improve sales and other parameters

· Identified and appointed new franchisees and CTOs; establishing strategic alliances / tie-ups with financially strong and reliable channel partners.

· Guided the team for effective new franchisee rollout.

· Tracked partner’s ROI on month on month basis and guided team by giving inputs and devising

strategy to maintain positive ROI.

· Determined & developed sales forecasts & devised strategies for launching new products to the marketplace

· Co-ordinated with other teams for resolving issues with stipulated time period

· Devised strategy to overcome the competition

· Negotiated with landlords for new store and backhaul locations, agreement signups, vendor co- ordination for new stores etc.,

· Devised suitable strategies for Churn Management through retention team and CTOs

· Motivated and Trained the team for ensuring performance in all Sales Operations

Effectively managed the re-branding exercise for Sify and successfully handled and motivated the partners during

· Handled operations in cities entailing Trichy, Tanjore, Kumbakonam, Mayiladuthurai, Thiruvarur, Perambalur, Cuddalore and Nagapattinam.

· Promoted product lines such as Wep Dot Matrix Printers, High Speed Dot Matrix Printers, Line Matrix Printers, Retail POS Printers, UPS, Consumables(Print Heads, Compact Discs) and Networking Products.

· Established & maintained Corporate Customers, Dealers and Retailers in the above said areas including Colleges and other Corporates.

· Maintained prioritized feature lists for current & future products by conducting market research & on- going visits to customers & prospects.

· Handled Reseller Channel and Direct Customer.

· Managed replenishment lead time, carrying costs of inventory, inventory forecasting, inventory valuation, and inventory visibility

· Presented about the products to the Corporate and Educational Institutions and recommending the proper printer solution they needed.