Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Work Preference
Certification
Work Availability
Interests
Tools Used
Deepak Pati

Deepak Pati

Sr.Key Account Manager:Business Operations
Kolkata ,Kolkata

Summary

Experienced and results-driven Key Account Manager with 4 years of expertise in leveraging data and business analytics to drive the development, management, growth, and retention of key accounts across diverse organizations. A service-centric leader committed to optimizing revenues, enhancing client experience, and fostering unparalleled brand loyalty. Highly skilled in operating within high-pressure, deadline-driven environments, utilizing data-driven insights to fuel full sales lifecycles and strategically expand territories.

Overview

5
5

Years Experience

2
2
years of post-secondary education

Work History

Sr.Key Account Manager

Swiggy
Kolkata
5 2022 - Current
  • Managing a Portfolio of 200+ restaurants(50 unique Account) that have 4.5cr GMV contributions to the City.
  • Developed data-driven portfolio growth strategies resulting in significant expansion opportunities, driving a remarkable 150% increase in portfolio growth.
  • Driving the success of bigger brands like Subway, Haldiram's Prabhuji & Shanghai Flavours Of Chinatown by implementing data-driven & data oriented strategies that have optimized operational costs, improved customer satisfaction, and boosted revenue.
  • Revamped restaurant partnership strategy, generating a surge in customer traffic and elevating restaurant discount contributions from 6.5% to 10.5%, while optimizing Swiggy's investment from 2.5% to 1.5 % for optimising CODB .
  • Conducting analysis to optimize menus and ensure basic hygiene checks are in place to improve sales performance.
  • Leveraging data analytics(by using POWER BI tool) to sell high-priority slots & carousels that have increased traffic and improved listing rankings on customer applications ,resulting in a remarkable increase in RPO from 9.5 to 17.
  • Successfully generated 5 lakhs in monthly incremental revenue for the company by utilizing historical customer distance data to cross-sell long-distance packs to restaurant partners.
  • Orange Cap winner at SPL (Swiggy Premier League) for driving availability charter, increasing lean slot availability from 72% to 88% within 1 month.
  • 3 Mad Award Winner in 2023 for outstanding performance in NTR( Commission Upsell,Ads RPO).
  • Led the Ads Charter initiative for the city, successfully increasing the City RPO from 12 to 15 by strategically utilizing CPC and Non-CPC advertising methods.
  • Reduced restaurants cancellation from 1.5% to 0.4%.

Key Account Manager

Swiggy(Om Sons)
Bhubaneswar
6 2020 - 4 2022
  • Successfully managed a portfolio of over 200 restaurants in Odisha, contributing 1 crore in Gross Merchandise Value (GMV) to the region.
  • Led account management efforts, resulting in a 30% share of the overall GMV.
  • Implemented strategic initiatives that increased advertising revenue from 0 to ₹7 per order.
  • Launched Late Night and Breakfast Delivery services across Odisha, expanding customer reach and generating growth in sales.
  • Increased Restaurant Relationship Value (RRV) from 30% to 45% through building strong partnerships and fostering collaboration.
  • Increased the RDGMV from 15% to 25% which was highest across INDIA.
  • Successfully delivered projects assigned by management, focusing on operational improvements and process optimization.
  • Developed and conducted comprehensive training programs for new joiners, particularly Sales Managers (SMs), enhancing their skills and ensuring effective restaurant management.
  • Reduced restaurants cancellation from 3.6% to 0.7%.
  • Simultaneously reducing IGCC from 9.67/order to 2.1/order.

Sales Manager

Swiggy(Net Ambit)
Bhubaneswar
4 2019 - 6 2020
  • Successfully launched 7 cities within a span of four months, achieving a robust QOS score of 300+.
  • Led marketing activities for legendary players in the city, driving brand awareness and customer acquisition.
  • Acquired top players in the industry, contributing to 30% of the total Gross Merchandise Value (GMV) generated.
  • Successfully launched Swiggy Stores across Odisha during COVID, onboarding 60+ vendors and achieving high-quality service (QOS) standards.

Sales Representative

POLYCAB Wires & Cables(Innov Source)
Berhampur
10 2018 - 4 2019
  • Conducted meetings with existing customers and prospects to analyze their business requirements and offer optimal solutions.
  • Implemented promotional campaigns and utilized sales tactics to increase brand awareness and territory development.
  • Successfully achieved monthly sales goals by effectively highlighting the benefits of products and enrolling new clients.

Education

MBA - Marketing

Srusti Academy of Management , Bhubaneswar
2017 - 2019
  • Elected as the Student's Manager for the Entire batch of 2017-19.
  • Awarded as the Best Organiser for Annual Function of 2017 & 2019.
  • AS

BTECH - Mechanical

College Of Engineering Bhubaneswar
04-2016

Skills

  • Execution
  • Using business intelligence tools (eg ; POWER BI,Excel))
  • Data Presentation
  • Key account management

Accomplishments

  • 3 MAD(Made A Difference) ,1 Orange Cap & 1 Purple Cap Winner in 2023.
  • Achieved three promotions within four years, showcasing consistent excellence and growth.

Timeline

Srusti Academy of Management - MBA, Marketing
2017 - 2019
Sr.Key Account Manager - Swiggy
5 2022 - Current
Key Account Manager - Swiggy(Om Sons)
6 2020 - 4 2022
Sales Manager - Swiggy(Net Ambit)
4 2019 - 6 2020
Sales Representative - POLYCAB Wires & Cables(Innov Source)
10 2018 - 4 2019
College Of Engineering Bhubaneswar - BTECH, Mechanical

Work Preference

Work Type

Full Time

Work Location

On-SiteHybridRemote

Important To Me

Company CultureWork-life balanceFlexible work hoursStock Options / Equity / Profit SharingPersonal development programsPaid time offTeam Building / Company RetreatsHealthcare benefits401k matchPaid sick leaveCareer advancement4-day work weekWork from home option

Certification

  • Data Visualisation with Power Bi(By Great Learning)
  • Product Management(By Great Learning)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Watching Movies

Analysing Financial stability

Window Shopping

Playing Cricket

Tools Used

  • Ms Office(Excel,Word,Power Point)
  • Power Bi
  • CMS
  • SQL

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Deepak PatiSr.Key Account Manager:Business Operations