DEEPAK PAWAR
Performance Marketing Specialist
New Delhi,DL
Summary
Tech-savvy Paid Media Specialist with 4+ years of experience, adept at building brand presence via consumer-driven campaigns. Managed ₹8 Cr budget across Google, Meta, Quora, Pinterest, and Taboola ads. A strategic, solutions-focused professional driving engagement and sales.
Overview
4
4
years of professional experience
5
5
Certification
Work History
Paid Media Specialist
ANJ CREATIONS PRIVATE LIMITED
Delhi
05.2024 - Current
- Digital Media Strategy: Develop comprehensive digital media strategies that align with the client's objectives, including setting goals, identifying target audiences, and selecting the appropriate digital channels.
- Media Planning: Lead the development of media plans, including budget preparing, getting budget approved from clients and its allocation, campaign scheduling, and the selection of digital media platforms and channels along with proposal preparation.
- Media Buying: Oversee the negotiation, purchase, and management of digital advertising inventory across various channels, such as display, video, social media, DV360 and search.
- Data Analysis: Utilize data and analytics tools to monitor campaign performance, identify trends, and make data-driven optimizations to improve ROI.
- Ad Compliance and Best Practices: Stay current with industry regulations, ad policies, and best practices to ensure that campaigns are compliant and ethical.
- Performance Reporting: Performing ROI, ROAS & CPA analysis to evaluate the efficiency & effectiveness of campaigns and generate comprehensive reports that showcase the impact of digital media campaigns, and SEO with recommendations for future optimizations.
- An ISO 9001:2015, ISO 27001:2013, CMMi Level 3, & ANI Certified Organization
- Industry Expertise: Conceptualized and executed marketing strategies across various sectors, including: Healthcare, Cosmetics, E-commerce, Real Estate, Interior & Architecture, Construction, Fintech, EdTech, Start-ups, PSUs, and more.
- Social Media Analytics Proficiency: Facebook, Instagram, Twitter, and Google Analytics.
- PPC Marketing Expertise: B2B, B2C Lead Generation, Google Ads (Display, Search, Video, Infeed, and Performance MX), Twitter, LinkedIn, Taboola, and AdRoll campaigns, Pinterest campaigns.
- Cross-Platform Campaign Performance Tools: GA scripts, FB pixel, GTM, UTM codes, Google Webmaster Tools, Google Search Console, SEMRush, Moz, Ubersuggest, WebTrends, SmallSEOTools, Google Discover.
- Optimization Skills: Identifying trends and insights to optimize spend and improve performance based on data-driven insights.
Digital Marketing Executive
Editvo
Noida
08.2022 - 03.2023
- Market Competition Analysis and Strategy Design: Conducted thorough analysis of current market competition, identifying key players and trends to design effective strategies tailored to client needs.
- Market Segmentation and Trend Identification: Analyzed recent market segmentation and identified emerging trends to optimize targeting and improve campaign outcomes.
- Social Media Campaign Design and Budget Allocation: Designed social media campaigns based on sales funnel insights, efficiently allocating budgets to maximize reach and engagement.
- Campaign Scaling and Performance Optimization: Led campaign scaling and optimization efforts, ensuring continuous performance improvements based on real-time data and KPIs.
- Content Marketing Strategy Development: Developed content marketing strategies focused on enhancing client engagement and broadening reach across platforms.
- Reels Concept Customization: Customized Reels concepts and content to align with clients' business objectives, ensuring greater visibility and engagement.
- Complete Advertising Solution
Paid Media Executive
COTGIN ANALYTICS PRIVATE LIMITED
Delhi
03.2023 - 04.2024
- Paid Media Strategy and Campaign Development: Designed and executed paid media strategies for upcoming clients, ensuring alignment with their business objectives and target audiences.
- Google Ads Campaign Setup: Set up and optimized Google Ads campaigns for prominent clients, including MS Office software, Norton, and McAfee.
- Lead Generation Campaign Management: Developed and managed lead generation campaigns for clients, focusing on driving high-quality leads and improving conversion rates.
- Campaign Analysis and Scaling: Regularly analyzed the performance of ongoing campaigns, identifying opportunities for scaling and optimization to improve results and ROI.
- Social Media Strategy Creation and Presentation: Created and presented comprehensive monthly social media plans and strategies, tailored to each client's specific needs and goals.
- Industry Expertise: Worked with clients across diverse industries, including real estate, logistics, healthcare, SaaS products, and more, delivering targeted and effective media strategies.
Education
Master of Business Administration - Digital Marketing
01.2024
Diploma - undefined
Digital Marketing Certification
03.2022
Bachelor of Science - Industrial Chemistry
01.2020
Skills
- Data Analysis for Campaign Scaling
- Content Marketing
- Team collaboration
- Media planning
- Paid advertising
- Campaign development
- Google analytics
- Media strategy development
- Media purchasing
- Digital marketing
Websites
Certification
- Diploma in Digital Marketing
- Google ADS Search Certification
- Google Analytics Certification
- Google Ads App Certification
- AI-Powered Performance Ads Certification
Languages
English
Upper intermediate (B2)
Hindi
Bilingual or Proficient (C2)
Additional Information - Linkedin
Deepak Pawar
Personal Information
Title: Performance Marketing Specialist
Timeline
Paid Media Specialist
ANJ CREATIONS PRIVATE LIMITED
05.2024 - Current
Paid Media Executive
COTGIN ANALYTICS PRIVATE LIMITED
03.2023 - 04.2024
Digital Marketing Executive
Editvo
08.2022 - 03.2023
Master of Business Administration - Digital Marketing
Diploma - undefined
Digital Marketing Certification