DEEPAK PG

Snr Director / Director – Sales Operations

MetricStream, Inc

Bangalore

01.2020 - Current

Strategic Leadership & GTM Execution
Spearhead cross-functional GTM execution, aligning Sales, Marketing, and Customer Success to accelerate revenue and improve market penetration.
Own end-to-end Quote-to-Cash (Q2C) operations, managing pricing, structuring, and renewals via Salesforce, Conga CLM, and ERP platforms.
AI-Driven Automation & Reporting
Implemented AI-based workflows in Salesforce for deal approvals and Q2C acceleration—cutting deal cycle time by 20%.
Designed AI-powered reporting frameworks integrating ARR, churn, project tracking, and QBRs directly into SFDC—eliminating the need for multiple tools.
Built intelligent dashboards using Power BI and Salesforce to drive real-time decision-making across the GTM funnel.
Forecasting & Revenue Operations
Developed an AI-augmented forecast engine achieving 90%+ accuracy for board-level reviews.
Managed full-funnel pipeline reporting and real-time visibility across sales, renewals, and customer expansion motions.
Sales Enablement & Partner Support
Delivered scalable enablement programs, including sales playbooks and onboarding frameworks, improving seller ramp-up and productivity.
Partnered with marketing to track ABM impact, optimize campaign conversion, and manage attribution modeling.
Operational Reviews & Budget Management
Led executive-level reviews with actionable insights across Sales, Inside Sales, Deal Desk, Customer Success, and R&D.
Oversaw the marketing budget, approving vendor invoices and ensuring ROI-based allocation.
Key Achievements:
Increased forecast accuracy to 90% using AI-assisted predictive models.
Reduced deal cycle time by 20% via workflow automation and streamlined approvals.
Drove 15% YoY revenue growth through data-backed GTM initiatives.
Boosted renewal rate by 30% with churn analytics and proactive retention strategy.
Led end-to-end GTM tech stack transformation, delivering 30% operational cost reduction.