Summary
Overview
Work History
Education
Skills
Timeline
Generic

Deepak Prabhu

Bengaluru

Summary

Seasoned Product Marketing professional with 12+ years of experience in creating and implementing strategic marketing GTM plans. Strengths include ability to drive brand growth, develop innovative campaigns, and cultivate partnerships. Recognized for transforming business objectives into successful marketing initiatives. Made significant contributions to boosting company visibility and revenue in previous roles.

Overview

12
12
years of professional experience

Work History

Channel & Communications Manager (Scipher Suite)

Vestas
01.2024 - Current
  • Spearheaded the seamless marketing integration of Utopus Insights into Vestas, ensuring continuous brand continuity and successful product adoption.
  • Developed and executed targeted marketing and communication strategies, significantly boosting product adoption among key stakeholders.
  • Collaborated with sales teams to devise channel strategies and create enablement materials.
  • Led the creation of compelling product messaging and sales collateral, driving increased engagement and conversion rates.
  • Created presentations for external partners outlining proposed strategies or initiatives.
  • Monitored and analyzed key performance indicators (KPIs) to measure campaign effectiveness, driving continuous improvements.

Senior Manager, Marketing and Communications

Utopus Insights
03.2022 - 01.2024
  • Managed go-to-market strategy, leading to a 75% increase in website traffic and an 80% rise in social media engagement.
  • Implemented new technologies, such as Digital Adoption tools, to streamline product adoption.
  • Orchestrated digital marketing campaigns, resulting in a 20% increase in organic traffic and a 5x increase in qualified leads per month.
  • Regularly evaluated customer satisfaction levels by surveying customer base and analyzing results.
  • Facilitated team meetings and workshops to align on goals and strategies.
  • Managed the production of promotional materials such as brochures, flyers and posters to support marketing efforts.
  • Developed and implemented communication strategies to increase public awareness of company products and services.
  • Drafted speeches for senior executives at industry events or other special occasions.

Marketing Manager

Utopus Insights
09.2019 - 03.2022
  • Crafted and executed global go-to-market strategies, leading to a 70% increase in organic search leads.
  • Led the creation of diverse product content, significantly boosting lead generation, and customer engagement.
  • Strategically planned and executed global conferences, webinars, and customer events, driving a 3x increase in lead generation.
  • Developed lead nurturing programs through email campaigns targeting potential customers .
  • Organized webinars, conferences, trade shows. to promote products and services.

Senior Manager, Enterprise Marketing

Simplilearn
05.2018 - 09.2019
  • Developed targeted ABM campaigns that resulted in a 174% revenue increase and secured major enterprise deals.
  • Designed training programs for Fortune 100 companies, leading to a 35% increase in user engagement.
  • Created compelling product presentations and demos that drove increased adoption and renewal rates.
  • Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
  • Analyzed customer feedback to identify opportunities for improvement in products and services.
  • Developed and implemented product launch plans to increase brand awareness.

Manager, Enterprise Marketing

HackerEarth
04.2017 - 06.2018
  • Innovated product demos and presentations that led to a 60% renewal rate and exceeded customer satisfaction targets
  • Fostered strategic alliances with C-level executives, offering consultation on IoT, Machine Learning, and AI technologies.

Business Head

Zingohub
05.2015 - 04.2017

Sales and Customer Success Lead

Pipemonk
03.2014 - 03.2015

Demand Generation Manager

Aryaka Networks
06.2012 - 03.2014

Education

Digital Business Leadership Program -

UCLA Anderson School of Management

Post Graduate Diploma in Management - Marketing -

Institute of Management Technology
Ghaziabad

Bachelor of Engineering - Electronics and Communications Engineering -

T. John Institute of Technology

Skills

  • Go-to-Market Strategy
  • Product Positioning
  • Digital Marketing Campaigns
  • SEO/SEM & Social Media Management
  • Brand Management
  • Communications strategy
  • Marketing Communications
  • Customer Engagement & Product Adoption
  • Stakeholder Management & C-Level Collaboration
  • Global Marketing & Localization
  • Thought Leadership & Content Strategy

Timeline

Channel & Communications Manager (Scipher Suite)

Vestas
01.2024 - Current

Senior Manager, Marketing and Communications

Utopus Insights
03.2022 - 01.2024

Marketing Manager

Utopus Insights
09.2019 - 03.2022

Senior Manager, Enterprise Marketing

Simplilearn
05.2018 - 09.2019

Manager, Enterprise Marketing

HackerEarth
04.2017 - 06.2018

Business Head

Zingohub
05.2015 - 04.2017

Sales and Customer Success Lead

Pipemonk
03.2014 - 03.2015

Demand Generation Manager

Aryaka Networks
06.2012 - 03.2014

Digital Business Leadership Program -

UCLA Anderson School of Management

Post Graduate Diploma in Management - Marketing -

Institute of Management Technology

Bachelor of Engineering - Electronics and Communications Engineering -

T. John Institute of Technology

Similar Profiles

CREATE PROFILE
Deepak Prabhu