Deepak Rajoria
Bhopal
Summary
Dynamic and results-oriented Area Sales Manager with over 25 years of experience in driving growth and expanding market share through strategic personnel management, effective hiring, and comprehensive training programs. Recognized as an aggressive leader with a high-energy management style, capable of inspiring teams to embrace a shared vision for success in competitive environments. Proven track record of leading sales teams to exceed targets through innovative strategies and operational excellence. Eager to leverage extensive sales expertise and management skills in a challenging role that fosters professional growth and contributes to organizational success.
Overview
12
12
years of professional experience
Work History
Sales Manager
Sesa Care Pvt Ltd.
10.2024 - 12.2025
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Developed and maintained positive relationships with clients in assigned sales territories.
Area Sales Manager
Himalaya Wellness Company
Madhya Pradesh
02.2017 - 06.2024
- Prospecting, Identifying and connecting with customers, generating business from existing accounts, increase sales, and maintain excellent relationships with trade and large outlets/major accounts.
- Providing support to team. Determining long and short term sales goals. Mentoring sales executives and sales promotors.
- Planning and executing monthly and quarterly sales. Providing leadership on hiring and employee retention. Resolving customer complaints and service issues.
- Head of sales and marketing activities for MP and Vidarbha managed EPC and SHH (divisions)
- Developing effective programs for key accounts, managing daily Sec sales across the retail environment and various locations, and helping subordinates achieving their primary and secondary goals
- Leading a team of 4 sales representatives and 18 ISRs. Planning and implementation of commercial programs such as consumer offers and promotion plans
- Leading and monitoring sales team performance to ensure efficiency and achieve individual and group sales goals.
- Planning and executing various promotional activities, events and advertisements in major cities to raise awareness and develop/accelerate business growth.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Area Sales Manager
Jay Shree Tea & Ind Ltd
03.2016 - 01.2017
- Responsible for generating revenue from an assigned geographical location by implementing and executing strategies to achieve sales targets. Spearheaded a team of One sales executive and four sales officer. Appointed CSA In Bhopal And Jabalpur.
- Managed, trained, and provided overall guidance to the sales team of an assigned territory. Planned and Executed the Trade schemes consumer offer and promotion plans.
- Collected customer feedback and providing updates to senior management. Travelled to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
- Utilized outbound telephone calls, email communications, and face-to-face meetings with customers to close sales. Developed and sustaining long-term relationships with customers.
Regional Sales Manager
Marvel Tea Ltd.
02.2015 - 01.2016
- Developed sales strategies and plans to achieve sales and profit goals by lead, developed, and motivated sales associates in MP region for beverage division handled brands like Marvel Red (Division).
- Spearheaded a team of Four Asst. Area Sales Manager and Eight Sales Officers.
- Provided consistent and motivated leadership and direction to all staff and team members. Ensured compliance with all company, state, and federal laws and regulations. Handled Two CFA/Company Depot and Four Super Stockiest
Area Sales Manager
DS Group, Dharampal Satyapal Group
08.2013 - 02.2015
- Responsible for developing sales programs that maximize sales from the assigned accounts to the target accounts, overseeing and conducting market research to develop and implement sales initiatives, developing and implementing sales strategies and product knowledge.
- Developed sales strategies and plans to achieve sales and profit goals by leading, developing, and motivating sales associates
- Provided ongoing training, motivation, and development of sales associates to ensure that sales and profits are effectively managed and maintained
Education
B. Com -
Barkatullah University
Bhopal01-1996
Skills
Strategic Planning
Market Research
Competition Analysis
Budgeting and Forecasting
Sales & Marketing
Depot Operations
P&L Statement Analysis
Territory Management
Sales Support
Relationship Building
Business Acumen
Increasing Sales Revenue
Training and Development
Retail Management
Channel Management
Market penetration
Sales and Marketing Operations
Merchandising
Trade Management
Excellent Communication Skills
Leadership Skills
Team Management
Negotiation Skills
Presentation Skills
Time Management
Stress Resistance
Interpersonal Skills
Accomplishments
- Himalaya Wellness Company
- Accredited with “Best Area Sales Manager Award” (Annual) Daily Care West for (Outstanding Performance) 2019/20.
- Won Gold Medal in Driving Winter Products Business in 2019/20. Region Best.
- Won Award for Commendable Achievement In Hair Care Premier League in Aug - Sep 2020.
- Won Award for Successfully Achieving secondary sales Targets on Oral Care July 2020.
- Awarded for achieving the Double Digit growth needed by the Personal Products
- Marvel Tea Ltd.
- Contributed 15 crores PA in Company’s Revenue
- Successfully Achieved both Primary and secondary targets
- Single R S M who achieved 30% + Growth over last year
- Marvel Tea Estate (India) Ltd.
- Contributed 12 crores PA in Company’s Revenue
- Single A S M in MP who achieved 48% + over last year.
- Reliance Communication Ltd.
- Contributed 24 Crores PA in Company’s Revenue
- Augmented revenues by increasing the number of retail outlets from 1000 outlets to 1800 outlets.
- Moser Baer India Ltd.
- Increased No of Dist from scratched to six in feb 2007 Area Andheri, Borivali, Sanpada, Masjid Bandar, Thane, Mulund.
- Extended reach to 1000 alternate outlets i.e Pan Bidi, kirana, general, gift items, Stationary, cyber café, book stall, p.c.o.
- Implemented F m r g model of outlet coverage and maintain inventory levels at retail outlets.
- Awarded “Very Good Performance rating” consecutive during two appraisal years.
- Godrej Tea Ltd
- Instrumental in the restructuring the channel system from one super stockiest to 6 super stockiest and 45 subs stockiest in entire territory.
- Accomplished a increase in business of more than 100%, contributed to around 45 % sales.
- Augmented revenues by increasing the number of retail outlets from 300 outlets to 4000 outlets.
- Won “Best Area Sales Executive” award 2004-2005.
- Awarded with the “Hat Ka Raja “award for successfully participating in record 5 hats held in Vidisha district in Dec 04.
- Washed out the competitive brand “Red Label “the market leader from Vidisha & Raisen District reduced sales volume up to one third
- Hindustan UniLever Ltd.
- Managed annual turnover of Rs. 10 Crore.
- Acted as one of three star performers selected for attending a course on for attending a course of INFRASTRUCTURE PLANNING at HLL Branch Office in Mumbai in the year 2000.
- Ensured the second position for the year 2001 & 2002 in entire Mumbai branch, for achieving Stretch with efficiency, innovation & area developmental activities
- Single TSI who are consecutively for the last 5 years awarded, for achieving the minimum 20% growth needed by the specialty
- Selected again for a course of LEADERSHIP DEVELOPMENT at the HLL Branch Office in Kolkata in the year 2002.
- Awarded “Very good performance rating” in appraisal from 1996 to 2003, consecutively 6 years in a row
Timeline
Sales Manager
Sesa Care Pvt Ltd.
10.2024 - 12.2025
Area Sales Manager
Himalaya Wellness Company
02.2017 - 06.2024
Area Sales Manager
Jay Shree Tea & Ind Ltd
03.2016 - 01.2017
Regional Sales Manager
Marvel Tea Ltd.
02.2015 - 01.2016
Area Sales Manager
DS Group, Dharampal Satyapal Group
08.2013 - 02.2015
B. Com -
Barkatullah University
CAREER CONTOUR
- Solutions-focused professional with excellent versatility and adaptability skills to manage multiple tasks in demanding and ever-changing environments. Takes ownership and responds to challenges with a determination and commitment to figure out the best way to resolve the situation and deliver results.
- Strong business acumen to help clients reach a new level of success. Attitude determines altitude and I have the expertise and drive to change a company’s revenue growth, almost immediately.
GROWTH PATH
- Marvel Tea Estate (India) Ltd. (09/2012 - 07/2013) Area Sales Manager
- Reliance Communication Ltd. (02/2010 - 09/2010) Lead Manager
- Moser Baer India Ltd. (01/2007 - 02/2010) Senior Sales Executive
- Godrej Tea Ltd (04/2003 - 12/2006) Senior Sales Executive
- Hindustan UniLever Ltd. (09/1996 - 04/2003) Territory Sales In charge
NOTABLE AWARDS
Won “Best Chhava Award” Drive in Shampoo Hair Care Category year 2022 January., Won “Best Area Sales Manager Award” (Annual) Daily care West (Outstanding Performance) 2019/2020, Won gold medal in driving winter product business in 2019/2020 for West Region, Won award for commendable achievement in Hair Care Premier League in Aug-Sep 2020, Won award for successfully achieving secondary sales target on Oral Care in July 2020, Recognized as “Only ASM who consecutively last for 5 years, awarded for achieving the double digit growth needed by the personal products”