Deepak Shivnani
Greater Noida
Summary
A sales professional with twenty years of experience in revenue generation and retention strategies. Led Business Verticals: Retail, Interiors, Automobiles, Human Capital, Education, and serviced both small and big geographies over a span of 18 years in the sales function. Awarded with 'Certificate of Excellence,' Economic Times Ideas for Bennett Coleman & Co. Limited. Strong interpersonal network in the media industry, including top-tier, two-tier, and three-tier media agencies. Self-starter with an entrepreneurial spirit. Accomplished professional adept at driving team performance, business strategies, and making data-supported recommendations for continuous process improvement. Skilled at identifying optimal tactics for motivating teams and engaging clients.
Overview
26
26
years of professional experience
Work History
Deputy Chief Manager (Response)
Bennett, Coleman and Co. Ltd.
Delhi & NCR
10.2006 - Current
- Responsible for the growth of 25 cr worth of business across categories and clients through various media solutions under the BCCL, Internet and PR umbrella
- Have met 100% annual AOP year on year for the vertical and territory assigned, through harvesting and hunting
- Successfully delegated and supervised business development tasks to the assigned reports
- Build client relationships across verticals with the leadership & marketing communications team
- Leverage Innovations, Intellectual Properties, and 360 communication solutions
- Pivotal in coordination with edit, sales, scheduling, event ops, and other teams to ensure successful execution befitting client expectations, timely reports and follow-ups with subordinates, continual quantifiable feedback with clients/agencies
- Regular market research and market intelligence, competition analysis to understand the shift in the sand daily, keep a tab on market share, new-age competition offerings, and change in value proposition accordingly to match the brand expectations
- Excellent rapport with Top Media Agencies like Dentsu, Group M, Lintas, Zenith Optimedia, Mudra Max etc
- Few of the clients handled: TCNS Clothing, JK Tyres, Suzuki M/Cycles, Maruti Suzuki, Yamaha M/Cycles, HCL Technologies, Dalmia Cements, King Koil, PVR Cinemas, Sleepwell, Springfit etc.
Partner
Life Advertising and Marketing Services
01.2003 - 01.2006
- Catered to the outdoor advertising campaigns and managed ground activations for clients in Uttar Pradesh
- Some of the prominent clients include Escotel Mobile services Ltd., Reliance Communications, Dollar Vests, Pidilite Industries, Dairy fun, and Dinshaws
- Was in a partner- founder role to manage and develop a clientele for BTL services throughout western and eastern U.P
- Activations, roadshows, rural activations.
Accounts Manager (Client Servicing)
Purple Focus
Indore
01.2002 - 01.2003
- An INS accredited advertising agency based out of Indore handling national advertising campaigns for many prestigious regional and national clients
- Managed and handled accounts like Professional Tutorials, Globus retail, Pinnacle Saporiti, Eicher Motors (LMV), GE Capital (regional account)
- Liaison with various media vehicles in Madhya Pradesh, institutionalized negotiated rates
- Organized annual LifeStyle trade fairs; instrumental in the success of stylish living and Summer affair exhibitions.
Channel Sales Officer
Coca-cola
01.1999 - 01.2003
- Brindavan Agro Industries Ltd
- (Ladhani Group) is into the sales and distribution of Coke products
- Ladhani Group is one of the first and the biggest Bottlers of Coca-Cola in India
- Maintain and develop channel sales for the company and develop exclusive outlets
- Hotels, Institutions, Army unit canteens, school – colleges canteens
- Responsible for Distribution and dealer management, sales management for assigned territories
- Rationalize and manage the promotional budgets (media kitty) assigned for the channels
- Converted majority of the 5 and 4-star hotels, military canteens in the town to coke monopolies
- Successfully placed Maaza as the welcome drink in major hotels in the town
- Achieved consistent growth of 15% year on year in the assigned targets
- Retained 100% of the assigned distributors, year on year.
Education
PG Certification in Digital Marketing and Communications -
MICA and Upgrad
12.2021
Post Graduate Diploma in Business Administration -
Symbioses Center for Distance Learning, Pune
01.2009
B.com (vocational) -
DR. B.R.Ambedkar University Agra
01.1997
Skills
- Strategic Sales Development
- Sales Forecasting
- Prospecting
- Pitching
- Interpersonal skills
- Planning skills
- Negotiation skills
- Team management
- Print Sales
- Digital sales
- Print ads
- Innovations
- Native Ads
- Rich Media Ads
Personal Information
Date of Birth: 07/29/76
Training
- Dale Carnegie certification for personal effectiveness
- Attended a four-day workshop on co-creation 'Hats Off' at Bennett, Coleman & Co Ltd.
- Attended a two days selling skills Program at Bennett, Coleman & Co Ltd.
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Deputy Chief Manager (Response)
Bennett, Coleman and Co. Ltd.
10.2006 - Current
Partner
Life Advertising and Marketing Services
01.2003 - 01.2006
Accounts Manager (Client Servicing)
Purple Focus
01.2002 - 01.2003
Channel Sales Officer
Coca-cola
01.1999 - 01.2003
PG Certification in Digital Marketing and Communications -
MICA and Upgrad
Post Graduate Diploma in Business Administration -
Symbioses Center for Distance Learning, Pune
B.com (vocational) -
DR. B.R.Ambedkar University Agra
Similar Profiles
Umashankar GiriUmashankar Giri
Assistant General Manager at Bennett Coleman and Company LimitedAssistant General Manager at Bennett Coleman and Company Limited
Nigel Snedden DiasNigel Snedden Dias
Senior Video Editor at Times Music - Bennett Coleman and Co. Ltd. (Times Group)Senior Video Editor at Times Music - Bennett Coleman and Co. Ltd. (Times Group)
CHANDER PARKASHCHANDER PARKASH
Project Engineer at Bennett Coleman & Company (Times of India )Project Engineer at Bennett Coleman & Company (Times of India )
Pranab MajiPranab Maji
Working as a Senior Production Manager at Bennett Coleman & CompanyWorking as a Senior Production Manager at Bennett Coleman & Company
Neeraj KumarNeeraj Kumar
Business Head at Supermarket Grocery Supplies Pvt. Ltd (Big Basket)Business Head at Supermarket Grocery Supplies Pvt. Ltd (Big Basket)