Deepak Singh
Forex | Payments l Product Management l Program Management | RTFX | Business Manager |
Navi Mumbai
Summary
Experienced and results-driven Product and Program Manager with over 14 years of dedicated service in the Retail Trade & Forex. Currently positioned as AVP - Program Manager for Marketing and Campaigns at HDFC Bank Limited, specializing in Retail and Trade Forex. Demonstrated expertise in steering comprehensive marketing strategies and campaigns to drive business growth and enhance brand visibility. Skilled in cross-functional collaboration, team leadership, and project management. Strong analytical acumen coupled with effective communication and presentation skills. Committed to driving continuous improvement and achieving organizational objectives in a dynamic and competitive environment.
Overview
19
19
years of professional experience
3
3
Languages
Work History
AVP - Program Manager-RTFX-Marketing & Campaigns
HDFC Bank Limited
Mumbai, India
01.2022 - Current
- Marketing & Promotion (Internal & External) - Boost Retail and Trade Forex business through targeted campaigns for existing customers. Increase visibility via multiple channels. Update Service Charges, Product Brochures, and Website Content regularly. Collaborate with creative teams to produce branded marketing materials. Conduct Campaigns, Contests, Customer Interaction activities based on market trends. Prepare and manage marketing plans and budgets. Measure and evaluate campaign results and write performance reports. Oversee all marketing activities.
- Product Support & Development `- I support branches, sales, and channels with product clarifications and resolving queries on retail and trade forex products. I work with marketing teams to increase product visibility and launch new products for untapped segments. I also design and roll out new product variants as per market needs.
- Business Development Support `- Assist Sales team with marketing collaterals, campaigns and promotions to grow business volume. Create product sales strategies and drive campaigns. Develop marketing strategies by researching customer needs and market data.
- Risk, Audit & Compliance `- To review and update all marketing collaterals in Retail & Trade Forex business to keep pace with changing regulatory requirements.
Product Manager - Retail Forex
HDFC Bank Limited
09.2018 - 01.2022
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Responsible for consistently improving and innovating the product and associated processes with the goal of improving customer onboarding, transaction, and service experiences.
- Conceptualizing product features and articulating the detailed technology requirements for development
- UAT & CUG testing
- Translate product strategy into detailed requirements
- Product MIS to track the product performance
- Budget-management skills and proficiency
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Responsible for managing and implementing marketing activities through research, strategic planning and implementation.
- Manage communication for product launch, enhancement, any operational or regulatory changes.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Assess competition by comparing products
- Know customer needs through research and market data
- Create product marketing communications objectives
- Market new products with sales, advertising and production teams
- Schedule and assign operational requirements to follow up on work results
Regional Manager - South
Transcorp international
11.2017 - 09.2018
- Create south regional sales plans and quotas in alignment with business objectives
- Identify Hiring needs, Mentor, Manage, Coach and Develop the sales team to deliver targets and objectives
- Analyze regional market trends and discover new opportunities for growth.
Sr. Manager - Strategic Alliance & Key Accounts
Centrum Direct Limited
05.2017 - 10.2017
- Develop strategic plans to generate Business through SBI Corporate Relation
- Mentor, Manage, Coach and Develop the team to deliver targets and objectives
- Exploring business potential, opportunities & clientele of SBI to secure profitable business volumes
- Responsible for developing and Executing Strategic Alliance in Karnataka Region.
Corporate Head - Karnataka
Centrum Direct Limited
02.2014 - 04.2017
- Develop strategic plans and processes for business growth
- Mentor, Manage, Coach and Develop the Corporate team to deliver targets and objectives
- Be the main point of contact between different departments to ensure delivery and meet targets
- Collaborate with the Commercial Finance department to define budgets
- Maintain and develop strong working relationships with current and new client base to grow the Corporate business
- Exploring business potential, opportunities & clientele to secure profitable business volumes
- Define, develop and deliver new functionalities that set us apart from the competition and make Centrum Direct Limited the Corporate Forex partner of choice
- Define and introduce a corporate loyalty scheme to increase forex bookings and associated revenues.
Branch Manager
Centrum Direct Limited
10.2012 - 02.2014
- Developing marketing strategies to drive the business volumes
- Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses
- Responsible for taking care of the marketing & Branch operations with focus on achieving predefined target/ growth
- Exploring business potential, opportunities & clientele to secure profitable business volumes
- Identifying and networking with prospective clients generating business from existing accounts and achieving profitability and increased sales growth
- Mapping client’s requirement, identifying improvement areas & implementing measures to maximize satisfaction
- Ensuring continuous interaction with the customers to make sure that area of concern can be worked upon for improved service levels
- Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.
Branch Manager
IndiaMart InterMesh Ltd.
04.2011 - 09.2012
- Forecasting of sales, and execution towards approved targets
- Ownership of Top line & bottom line targets of the organization for the Branch
- Coach and help develop team members; help resolve dysfunctional behavior
- Hiring of the team, ensuring teams buying in, training & motivation
- Clearly define the Performance Targets of Team Managers /Team Members: Business Development, Finance, Division of Annual, Monthly, Weekly Targets and their regular monitoring
- Work with functional managers and the team sponsor to obtain necessary resources to support the team’s requirements
- Ability to motivate the team and extract the best work from them will be appreciated
- Provide regular updates to the management on market feedback, competitive scenario, product feedback and other relevant business issues
- Work closely with concerned Manager to build a sustainable business
- Responsible for the Training and Development of Team Members, Sales Forecasting etc and also develop and control sales and service programs
- Providing customer service and satisfaction, which in turn help in increasing the referral business
- Build trust, value others, communicate effectively, drive execution, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
Sr. Business Development Manager
160by2.com / SMS Country Networks Pvt. Ltd.
01.2010 - 04.2011
- Successfully set up subsidiary company in Indonesia, Malaysia, Thailand, Local tie-ups, Hiring Local employee and Product Training
- Managed ATL/BTL activities, implementing communication plan, PR, POS and local telecom tie ups
- Lucratively set up branches in Kolkata, Ranchi and Guwahati
- Taking care of Eastern Zone for Sale & brand development, web site traffic growth and advertising revenue
- Successfully developed brand strategy & statistics systems
- Product positioning and implemented communication plan, PR, POS; oversaw execution of business promotion schemes, strategic consulting including business plan & sales strategy.
Team Manager
First Flight
01.2007 - 04.2008
- Holds the distinction of deciding the POA for the team
- Lucratively established process setup & monitored the development.
Customer Support Associates/ Team Leader
Spanco (BSNL)
08.2005 - 12.2006
Education
Executive Program in Strategic Sales and Marketing -
Indian Institute of Management Rohtak ( IIM-Rohtak )
PGDM (Marketing & Finance) - undefined
ICBM-School of Business Excellence (AICTE)
B. Com. (Honours) - undefined
Umesh Chandra College, Calcutta University
12th - undefined
Shree Jain Vidyalaya, WBBSE
10th - undefined
Shree Jain Vidyalaya (WBCHSE)
Skills
Product Management
Project Management
Product Performance
Product Marketing
Product Communication
Product Promotion & Launches
Market Visibility
Strategic Planning
Team Management
Sales management
Internal Communication
Business Planning
Growth planning
Key Deliverables
- Product Management
- Program management
- Strategic Planning
- Retail Forex
- Marketing / Business Development
- Client Relationship Management
- Team Management
Key Deliverables Details
Results driven, Process orientation, Interpersonal effectiveness, Team Effectiveness, Multi-tasking, Product Performance, Product Marketing, Product Communication, Formulating Sales Strategy, Territory Planning, Cost / Expense Planning, Revenue Maximization, New Setups, Market Segmentation, Competitor Analysis, Territory Expansion, Product Promotion & Launches, Market Visibility, Brand Awareness, Identifying Key Accounts, Quality Service, Relationship Building, Advisory Services, Service Delivery, Recruitment, Mentoring, Team Building, Product Training, Performance Monitoring, Feedback
Personal Information
Date of Birth: 07/09/83
Projects
Multi Brand Strategy, Acer India Pvt. Ltd., Hyderabad, The project involved launching new product & brand to Acer India and made them number one in the market of Hyderabad & Secunderabad.
Timeline
AVP - Program Manager-RTFX-Marketing & Campaigns
HDFC Bank Limited
01.2022 - Current
Product Manager - Retail Forex
HDFC Bank Limited
09.2018 - 01.2022
Regional Manager - South
Transcorp international
11.2017 - 09.2018
Sr. Manager - Strategic Alliance & Key Accounts
Centrum Direct Limited
05.2017 - 10.2017
Corporate Head - Karnataka
Centrum Direct Limited
02.2014 - 04.2017
Branch Manager
Centrum Direct Limited
10.2012 - 02.2014
Branch Manager
IndiaMart InterMesh Ltd.
04.2011 - 09.2012
Sr. Business Development Manager
160by2.com / SMS Country Networks Pvt. Ltd.
01.2010 - 04.2011
Team Manager
First Flight
01.2007 - 04.2008
Customer Support Associates/ Team Leader
Spanco (BSNL)
08.2005 - 12.2006
Executive Program in Strategic Sales and Marketing -
Indian Institute of Management Rohtak ( IIM-Rohtak )
PGDM (Marketing & Finance) - undefined
ICBM-School of Business Excellence (AICTE)
B. Com. (Honours) - undefined
Umesh Chandra College, Calcutta University
12th - undefined
Shree Jain Vidyalaya, WBBSE
10th - undefined
Shree Jain Vidyalaya (WBCHSE)