Deepak Tyagi
Chhatarpur
Summary
Dynamic Sales & Marketing Manager with proven success at IFB Industries Ltd, driving a 23% revenue increase through innovative promotional campaigns and effective team leadership. Skilled in market analysis and vendor negotiations, I excel in fostering teamwork and enhancing customer relationships to achieve strategic goals.
Overview
21
21
years of professional experience
Work History
Sales & Marketing Manager- Haryana
IFB Industries Ltd
Delhi
03.2019 - Current
- Retail Manager-Heading the IFB points (Company Brand Store) for Haryana
- Directly responsible for 33 Brand Shop(32 FOFO and 1 COCO)
- Looking after the expansion of Brand Shoppes across Haryana.
- Looking after the sales and profitability of the points, and handling a revenue of 45 crores per annum.
- People Management - Handling a team of 102 people with 2 direct reportees (Retail Cluster Managers and Marketing Managers).
- - Employee motivation with regular incentive allocation every month.
- -Regular training of the team with OJTs in coordination with the training team
- Looking after marketing activities to promote the Brand through the various Shoppes
- Conduct market research to understand competitors and market trends
- Handling Kitchen Appliance as a Category for the trade and IFB Points with additional revenue of 5 lakhs per month
- Driving secondary across the IFB Points with regular activities, cash back offers and trainings
- Handling marketing of Haryana with a team of marketing executives with a KRA of increasing footfall across the trade
- Yearly budget making for marketing to ensure proper allocation of the same across each channel and each product category
- Market analysis of degrowth areas Product wise and channel wise every month and hence making the marketing calendar every month with a focus on the DE growth areas
- Developing new promotional campaign across the trade to increase the walk ins and hence increasing the revenue by 23%
- Vendor negotiations and hence saving cost by standardizing the rates for the marketing jobs across the trade to save cost
- Planning all ATL and BTL activities for the trade and develop and ROI sheet for ensuring a review on the marketing campaigns done
- New Product launches across the trade with planning and execution
- Organizing regular Dealer Meets for the trade for regular motivation and hence increasing the primary and secondary sales
- Organizing training meet for LFR and RR stores team for motivating them and downloading the USP of the products
- Handling all alliances -as an account to ensure regular cash back offers are there for the trade from different banks across India
Senior Area Manager
Nukkadwala – North India
Delhi-NCR
11.2016 - 02.2019
- Company Overview: A venture of Vatika Group
- Experience of handling domestic as well as overseas operations
- Has Handled 12 stores, with a sale of 70 Lakhs per month from multiple Cities-Delhi and U.P and a team of 143 employee
- Key Performance indicators in addition to the Area Managerial KPIs are:
- -Handling multiple geographies with new Business Development across the year with a target of minimum 15 new stores
- -Handling Support Departments (Marketing, Business Development, Accounts) in parallel to Sales & Operations
- Consistently met my short and long-term targets
- Proactively participated in meetings and helped create new practices
- Helped management to identify workflow issues and find solutions
- A venture of Vatika Group
Area Manager -Operations
Coffee Day Global Ltd
Delhi-NCR
05.2012 - 10.2016
- Have Handled 34 stores of South Delhi/NCR for 4 years (2012- 2016)
- Sales
- Monitor the performance of all stores
- Develop sales strategies to drive sales growth in the assigned area
- Conduct market research to understand competitors and market trends
- Provide innovative ideas and suggestions to improve the market presence
- Build sales culture and sale centric atmosphere among the team members
- Conduct business plan review meetings with sales team
- Key role in sales forecasting; annual budgeting; scheduling expenditures; analyzing variances; initiating corrective actions
- Retail Operations
- Implement operational best practices and processes as mandated by the company
- Ensure that high standards of grooming amongst all members of the team
- Hold responsibility of collections, inventory management and stock availability at stores
- Manpower management
- Control employee attrition; Build and maintain employee morale
- Allocate and rotate responsibility amongst the customer relation associates
- Develop performance improvement plan for sales team to meet performance goals
- Communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures among staff
- Identify Training and development inputs required by the store staff to equip them with the skills to understand and fulfill consumer needs
- MIS and Sales / KPI analysis
- Review sales performance of stores periodically in terms of the sales as well as relevant retail KPIs
- Bring about changes in operations and sales processes based on the above analysis
- Ensure timely & accurate information/ communication from the store to the head office, pertaining to sales and competition in the area for periodic reviews
- General/ Administration
- Ensure that the statutory records are maintained properly and are up to date
Store Manager Operations
KFC (Devyani International Pvt.Ltd)
Delhi - NCR
05.2011 - 02.2012
- Handling a high ASPD flagship store with a sale of 50 lakhs per month
- Market analysis, wastage analysis and training of employees
- Conducting interviews at store level with monitoring OJTs
Assistant Store Manager Operations
KFC (Devyani International Pvt.Ltd)
Delhi - NCR
04.2009 - 04.2011
Shift Manager Operations
KFC (Devyani International Pvt.Ltd)
Delhi - NCR
02.2007 - 04.2009
TM to Trainee Manager Operations
Pizza Hut (Devyani International Pvt.Ltd)
Delhi - NCR
07.2004 - 01.2007
Education
Bachelor in Arts -
Kurukshetra University
Kurukshetra, Haryana03.2001
Skills
- Teamwork
- Problem-Solving
- Customer service
- Sales
- Leadership
- Public speaking
- Mentoring
- Handling conflict
- Sales forecasting
- Market analysis
- Project management
- Budgeting and forecasting
- Customer relationship management
- Promotional campaigns
- Retail operations
- Vendor negotiations
- Franchise sales
Accomplishments
- Won the Best Retail Manager North Award for Feb 2021(IFB).
- Won The Best Area Manager National Award for the Year 2014(Café Coffee Day).
- Won the Best Assistant Manager NCR award in 2011 for achieving best ever score in CR(KFC).
- Won the Best Trainee Manager Award 2006. (Pizza Hut)
Languages
- English
- Hindi
- Haryanvi
Personal Information
- Title: Sales & Retail Marketing Manager
- Date of Birth: 01/15/80
- Nationality: Indian
Timeline
Sales & Marketing Manager- Haryana
IFB Industries Ltd
03.2019 - Current
Senior Area Manager
Nukkadwala – North India
11.2016 - 02.2019
Area Manager -Operations
Coffee Day Global Ltd
05.2012 - 10.2016
Store Manager Operations
KFC (Devyani International Pvt.Ltd)
05.2011 - 02.2012
Assistant Store Manager Operations
KFC (Devyani International Pvt.Ltd)
04.2009 - 04.2011
Shift Manager Operations
KFC (Devyani International Pvt.Ltd)
02.2007 - 04.2009
TM to Trainee Manager Operations
Pizza Hut (Devyani International Pvt.Ltd)
07.2004 - 01.2007
Bachelor in Arts -
Kurukshetra University
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