Deepak Udage
Navi Mumbai
Summary
I am a dedicated and self-motivated Digital Marketing Professional with over 11+ years of experience in Paid Media Advertising across platforms like Google Ads, Facebook Ads, LinkedIn, and more. I have a proven track record of managing high-budget performance marketing campaigns, consistently delivering positive ROAS month after month. My passion for staying updated with industry trends has been a key driver in my career growth. As both a team player and a leader, I thrive in collaborative environments and excel at driving results through innovative strategies.
Overview
13
13
years of professional experience
Work History
Deputy Manager-Performance Marketing
Shemaroo Entertainment Ltd.
Andheri
06.2022 - Current
- Planning and executing paid campaigns for ShemarooMe OTT.
- Monitoring and optimizing campaigns daily to achieve a better cost of subscriptions.
- Forecasting revenue based on monthly content lineup.
- Reporting campaign activities and results on a daily, weekly, and monthly basis.
- Collaborate with content teams to align campaigns with upcoming releases, or content libraries.
- Partner with influencers, content creators, and affiliates to promote OTT content, reach wider audiences, and drive subscription growth.
- Providing marketing input on creatives and landing pages for campaign use.
- Tracking traffic flow, downloads, and identifying trends using analytics tools.
- Implement strategies for retargeting and re-engagement to boost user retention.
- Coordinate with sales, product, and content teams to ensure alignment on messaging, promotions, and campaign goals.
Digital Marketing Manager
Pre Launch Realty Pvt. Ltd
CBD Belapur
10.2021 - 05.2022
- Planning and executing Google, Facebook, and LinkedIn Ads campaigns for lead generation across all projects.
- Meeting with sales heads on the 1st of every month to discuss priority projects and align campaign objectives.
- Reporting campaign performance to the Director on a weekly basis.
- Gathering feedback from the sales team on leads generated and making adjustments to campaigns accordingly.
- Achieving monthly goals related to budget and lead generation.
- Providing creative input for ad creatives and landing pages from a marketing perspective.
- Optimizing Google Ads, Facebook Ads, and LinkedIn campaigns to achieve desired CPC or CPA.
- Reviewing competitors' landing pages and formulating strategies to reduce CPA.
- Experimenting with different bid strategies to improve campaign performance.
Digital Marketing & SEO Manager
Home Bazaar Services Pvt. Ltd [Karvy Infotech Pvt. Ltd]
Vashi, Navi Mumbai
02.2018 - 06.2021
- Planning and executing Google, Facebook, and LinkedIn Ads campaigns for lead generation across all projects.
- SEO planning and implementation for project websites and portals with the help of a team.
- Developing and implementing social media optimization strategies with team support.
- Setting up email marketing campaigns on Pardot with the help of a team.
- Planning and implementing SMS marketing campaigns in collaboration with vendors.
- Meeting with sales heads on the 1st of every month to discuss priority projects and align objectives.
- Reporting campaign performance to senior management on a weekly basis.
- Gathering feedback from the sales team on leads generated and improving campaigns accordingly.
- Achieving monthly objectives in terms of budget and lead generation.
- Providing creative input for ad creatives and landing pages from a marketing perspective.
- Optimizing Google Ads, Facebook Ads, and LinkedIn campaigns to achieve desired CPC or CPA.
- Reviewing competitors' landing pages and formulating strategies to reduce CPA.
- Experimenting with different bid strategies to improve campaign performance.
Digital Marketing Manager
Anterprise Network LLP [Trinetra Focus Digital Pvt. Ltd]
Marol, Mumbai
03.2014 - 12.2017
SEO Executive
Phi Creative Solutions Pvt. Ltd
Mulund, Mumbai
06.2012 - 02.2014
Education
Bachelor of Commerce (Accounts & Finance) -
University of Mumbai
06-2010
Skills
Search Engine Marketing
Google Ads
Facebook Ads
Google Analytics
Lead Generation
Digital Media Planning
Hobbies and Interests
Music
Timeline
Deputy Manager-Performance Marketing
Shemaroo Entertainment Ltd.
06.2022 - Current
Digital Marketing Manager
Pre Launch Realty Pvt. Ltd
10.2021 - 05.2022
Digital Marketing & SEO Manager
Home Bazaar Services Pvt. Ltd [Karvy Infotech Pvt. Ltd]
02.2018 - 06.2021
Digital Marketing Manager
Anterprise Network LLP [Trinetra Focus Digital Pvt. Ltd]
03.2014 - 12.2017
SEO Executive
Phi Creative Solutions Pvt. Ltd
06.2012 - 02.2014
Bachelor of Commerce (Accounts & Finance) -
University of Mumbai
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