Deepak Yadav
Gurgaon
Summary
Dynamic System Analyst with proven expertise in Salesforce Marketing Cloud at Hexaware Technologies Limited. Skilled in automating data processes and designing responsive email campaigns, enhancing user engagement. Adept at audience segmentation and business requirements analysis, driving impactful marketing strategies while fostering collaboration across teams.
Overview
8
8
years of professional experience
6
6
Certification
Work History
System Analyst
Hexaware Technologies Limited
10.2025 - Current
- Automated data import and export processes, enhancing operational efficiency.
- Developed targeted campaigns and executed SQL queries to update Data Extensions.
- Implemented survey form functionality, improving user engagement.
- Designed responsive email templates for optimized viewing across devices.
- Created SQL scripts for effective data segmentation, streamlining targeting efforts.
- Validated unsubscribe mechanisms to ensure compliance with regulations.
- Managed Preference Center, enhancing overall customer experience.
- Coordinated contact deletion activities to optimize limits and maintain database integrity.
Senior Software Engineer
Hexaware Technologies Limited
Noida
02.2022 - 10.2025
- Designed automations for data import/export and journey management.
- Collaborated with cross-functional teams to deliver project milestones.
- Developed responsive email templates to enhance user engagement.
- Conducted comprehensive audits of SFMC functionality and performance.
- Created SQL queries for effective data segmentation.
- Validated unsubscribe mechanisms to ensure compliance and user preference.
- Managed Preference Center to optimize subscriber experience.
- Integrated third-party tools with SFMC, facilitating seamless content transfer.
- Scheduled monthly automated reports in .csv format for performance tracking.
- Developed forms for company website, storing submissions in Data Extension.
- Wrote SQL queries to segregate data and establish targeted data extensions.
- Created cloud pages and generated leads in SC upon submission using Ampscript.
- Set up Journeys and Automations to configure target DE from synchronized sources.
- Developed forms, layouts, and landing pages using Pardot to optimize user engagement.
Attended client workshops to gather requirements and enhance marketing strategies.
Created custom objects and fields in Pardot to tailor solutions for insurance agency needs.
Junior Developer
Redocean Technologies Pvt Ltd
Gurgaon
07.2020 - 02.2022
- Conducted requirement gathering and solution planning for enhanced project outcomes.
- Coordinated with Salesforce account executive to implement file attachment feature for POC.
- Investigated methods for sending files as email attachments through Marketing Cloud.
- Assessed tools in Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Ampscript, and Data Extensions.
Information Technology Associate
Redocean Technologies Pvt Ltd
Gurgaon
01.2018 - 07.2020
- Collaborated with teams to resolve IT-related issues efficiently.
- Provided technical support for software applications and hardware systems.
- Managed user accounts and access permissions on company systems.
- Documented IT processes and created user guides for staff reference.
- Monitored network performance and reported issues to the IT manager.
- Trained employees on software usage and best practices for troubleshooting.
Education
Bachelor of Technology - Computer Science
K R Mangalam University
Gurgaon12-2017
Skills
- Salesforce Marketing Cloud expertise
- Email campaign design
- Journey and content building
- Automation and integration
- HTML and CSS proficiency
- A/B testing strategies
- Responsive email development
- Segmentation and audience targeting
- Business requirements analysis
- Custom objects and forms creation
Certification
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified AI Associate
- Salesforce Certified Marketing Cloud Engagement Developer
- Salesforce Certified Data Cloud Consultant
Timeline
System Analyst
Hexaware Technologies Limited
10.2025 - Current
Senior Software Engineer
Hexaware Technologies Limited
02.2022 - 10.2025
Junior Developer
Redocean Technologies Pvt Ltd
07.2020 - 02.2022
Information Technology Associate
Redocean Technologies Pvt Ltd
01.2018 - 07.2020
Bachelor of Technology - Computer Science
K R Mangalam University