DEEPAK AGARWAL
Senior Business Leader
New Delhi
Summary
- Result oriented business leader with over 20 years of experience in sales, marketing and business operations, delivering sustained P & L growth across India, known for scaling operations and outperforming industry growth. Building high performance and diversify teams and fostering strong partnership with key stakeholders.
- Diversified experience across industry: 20 years plus in building material industry- Ceramic tiles, Bathroom fittings, Kitchens with Quartz counter tops, walling and roofing solution and PVC or Plastic products.
- P & L Management: Overseeing sales operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets & executing them in a given time frame. Strategizing continuing as well as short term business plans to ensure highest productivity. Budding new streams for long-term revenue and continuing strong relationships with customers to attain referral trade.
- Sales Process Optimisation: Managed overall sales operations with key focus on top line & profit maximisation. To create a strategy for market growth, a pan India vast channel activation. Exposures of imports/ Exports with Europe / Asian countries.
- Marketing Excellence: SEO, Digital Marketing (Digital Campaign management), Media Buying, Social media marketing, Google analytics, Creative agencies management, budgeting and ROI monitoring.
- Team Management: Team Leaderships, talent development, performance management, Coaching and mentoring, collaboration and alignment, Pipeline reviews and forecasting, Expertise in Team building and motivation and ensuring good working environment, Enhance Team skills and capabilities.
- Experienced with strategic planning, operational management, and team leadership. Utilizes comprehensive business acumen to drive organizational success and foster growth. Track record of implementing effective strategies that enhance productivity and profitability.
Overview
28
28
years of professional experience
1
1
Language
Work History
Senior Vice President (Director Sales India)
Caesarstone India
02.2023 - Current
- Manufacturer of porcelain and Quartz large slabs sold under the brand name Caesarstone and Lioli. The Market Leader with annual Turnover of Caesarstone have 600 million USD worldwide, have presence in over 50 countries.
- Cultivated distribution, retail, or channel sales (18 Distributors and 300 Dealers) of India, C&FA Operations, and direct sales Pan India with accountability for business turnover to reach Rs.150 Crores per annum in next 2-3 years.
- To develop relationships & partnerships with top kitchen OEM or manufacturers (40) and applicators team (15) across India.
- Build team across India and established strong distribution network while appointing best strategic Business partners in major cities for biggest porcelain slabs, façade and quartz in India.
- Formed and Implemented policies for sales and marketing operations and streamlined domestic business operations.
- Revamped product mix sales for Porcelain big slabs, façade and Quartz for kitchen tops, NPD or launches and successfully improved on top line by 24 % that yields better EBIDA.
- Enable digital transformation, collaborate with agency to deploy scalable digital marketing and improving sales infrastructure.
- Drove accelerated growth in B2B segment, expanded key accounts, and strengthened relationships with leading developers, institutional buyers and positioned Caesarstone as a very strong brand.
Senior Vice President Sales and Marketing
Sintex BAPL Ltd
09.2022 - 01.2023
- On a PAN India role, Sintex BAPL Limited is a Global Leader in state-of-the-art Plastics Technologies delivering Critical Applications in diversified Industry Segments.
- Spearheaded overall plastic business of WST (Water Storage Tanks) and PVC interiors sales in India, C&FA operations, and direct sales across India with accountability for business turnover of Rs.500 Crores per annum.
- Built and institutionalised stable, high performing teams’ engagements and accountability ensured business continuity and consistent growth even after company came under NCLT.
- Exceeded pan-India mass distribution, trade, retail, e-commerce, projects, key accounts & market expansion, consumer-centric business modelling, technology deployment, Omni-channel commerce & driving business excellence with large scale teams. (Active 1200 Distributors/Dealers and over 30000 Retailers in India).
- DMS distribution-retail management system, SFA sales force management system, CRM customer services platform, LMS Lead Management Systems, Omni-channel own-Portal/Platform for Online-Offline sales channel integration, Retailer/Influencer Loyalty Platforms and Franchisee Systems. Plumbers’ engagement programs across India.
- Business role encompasses B2C & B2B market operations, backed by state-of-the-art Design & Manufacturing, Distribution, Supply Chain Networks, Retail, Projects/Key Accounts and Service operations.
Head -Sales and Marketing
Amrose Singapore Pte Limited
12.2018 - 01.2020
- To develop a distribution and sales network across India for hardwood species imported from Liberia, South Africa majorly. Due to covid, they closed all imports operations and hence closed hardwood India Business.
General Manager-Sales and Marketing
Orient Bell Limited
07.2016 - 11.2018
- Managing distribution, retail, or channel sales (600-Distributors/Dealers/sub-Dealers) in North and Central part of India, C&FA Operations, and direct sales across North and Central India with accountability for business turnover of Rs.400 Crores per annum. Rewarded with Retainership till 2020 and E-sops, from the top management.
Head Sales & Marketing
Biltech Building Element Limited (BBEL)
11.2009 - 06.2016
- Managing overall sales and marketing functions on all India bases, taking all major decisions in making policies related to sales and marketing, pricing, demand forecasting and annual budgeting. Received Promotion and achievements recognitions.
- PAN India role)Biltech Building Element Limited (BBEL), New Delhi manufacturer of Autoclaved Aerated Concrete blocks (AAC), Gypsum Plaster, Jointing Mortar, wall panels and wall Putty. BBEL that time had 30 % market share with annual production of 300 K cubic meters of AAC with 5 manufacturing plants in different strategic locations across India in 2015.
Assistant General Manager-Sales
Kajaria Ceramics Ltd
11.2004 - 10.2009
- Create a strategy for growth through market and channel activation and channel relationship building. Market Development by spreading Brand and Product awareness through presentations to leading/reputed Architects, Interior Designers, and Real Estate Developers/Builders.
- Responsible for imports of high end tiles from countries like China, Spain and Italy suitable for domestic market.
- Manufacturer of Ceramic, Glazed wall & Floor Tiles sold under the brand name Kajaria - a popular brand and one of the market leaders in Domestic and International Market. Turnover - Rs. 4500 Crores pa
Sales Manager
Bell Granito Ceramica Ltd.
07.2001 - 11.2004
- Managed entire New Delhi Branch. Launched vitrified tiles with latest technology. Initiated and successfully established distribution and Dealer networks.
Area Manager
Murudeshwar Ceramics Limited
01.1998 - 07.2001
- Launched Porcelain or Vitrified tiles and successfully established Sub Dealer network in North and South Delhi.
Education
PGDBM (Equivalent to MBA) - Marketing, Human Resource Management
IMS, Roorkee
01.1998
B.Sc. - Chandigarh
D.A.V. College, Punjab University
01.1996
AISSC - Saharanpur
St. Mary's Academy
01.1993
Skills
Strategic leadership
Products Managed
Porcelain slabs, Quartz, tiles(vitrified, glazed or GVT, polished vitrified or PVT and ceramic tiles-all types), Quartz, AAC Blocks / Panels (Fly ash and cement based ), Gypsum based wall panels, Gypsum based plaster, composite Marble, Faucets, Bath tubs, shower panels, Shower cubicles, shower enclosures, Bath wares, Sanitaryware, Wooden logs, Plywood, ply, veneer, sawn timber or Lumber, Plastic water storage tanks , industrial tanks or loft tanks , UPVC doors and interiors.
PERSONAL
- Date of Birth: July 27th, 1975
- Marital Status: Married
- Countries travelled for Business purpose.: Italy, Spain, Germany, France, China, Malaysia, Singapore, Thailand, Indonesia, Hong Kong Switzerland, Holland, Dubai, Bangladesh, Nepal, and Mauritius.
Timeline
Senior Vice President (Director Sales India)
Caesarstone India
02.2023 - Current
Senior Vice President Sales and Marketing
Sintex BAPL Ltd
09.2022 - 01.2023
Head -Sales and Marketing
Amrose Singapore Pte Limited
12.2018 - 01.2020
General Manager-Sales and Marketing
Orient Bell Limited
07.2016 - 11.2018
Head Sales & Marketing
Biltech Building Element Limited (BBEL)
11.2009 - 06.2016
Assistant General Manager-Sales
Kajaria Ceramics Ltd
11.2004 - 10.2009
Sales Manager
Bell Granito Ceramica Ltd.
07.2001 - 11.2004
Area Manager
Murudeshwar Ceramics Limited
01.1998 - 07.2001
B.Sc. - Chandigarh
D.A.V. College, Punjab University
AISSC - Saharanpur
St. Mary's Academy
PGDBM (Equivalent to MBA) - Marketing, Human Resource Management
IMS, Roorkee