Deepali Pissay

Roles and responsibilities:

Marketing Program Manager - National Sales Team (2021 onwards)

• Supply marketing support and coordination for on-ground activations, online campaigns/communication, digital marketing and brand campaigns.
• Conduct competitive analysis and benchmarking to identify market opportunities, challenges to derive actionable inputs for each category
• Monitor and report on market and competitor activities, providing insights to the marketing team
• Lead team of market intelligence professionals, offer mentoring and coaching to build knowledge and skills.
• Maintain documentation, detail assignments, in-progress work and completed project milestones.
• Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Work with graphic designers and writers to establish theme and tone for content.
• Special Initiatives: Develop efficient strategies and tactics to drive key growth of transformational projects
• Vendor/channel performance management to improve sales efficiency.
• Liaison between central and city level stakeholders for effective conduct of BAU.

Regional Marketing Manager (2015 - 2020)

• Design and develop integrated marketing campaigns (Online & Offline) for 12 categories across 50+ cities to increase brand awareness and generate demand.
• Conduct comprehensive CLM intra/inter category and develop promotional offers for customer frequency upgrade & retention .
• Devise plans for management & coordination with creative agencies, vendors & internal departments.
• Explore valuable and strategic partnerships/alliances with prominent Govt Agencies/Complimentary businesses in order to generate incremental business.
• Analyze marketing trends and track competitor's activities and fine tune business & marketing strategies.
• Drive supply marketing initiatives to maintain and improve supply engagement and loyalty.

Roles and Responsibilities:

• Actively engage with potential & current customers through various interaction media (ATL/BTL/Digital/Print/Radio) by launching campaigns for maximizing ROI & effectiveness.
• Measure and optimize online marketing campaigns across all channels – Application, Facebook, Twitter, Instagram, Email and SMS database.
• Responsible for setting up a strong network of vendors/agencies for various promotional activities planned for the respective regions.
• Plan short and long term budgets in tune with the marketing strategies for achieving business targets.

Roles and Responsibilities:

• Plan and execute all P&G initiatives/promotions at national level (Oman) , trade channel level and category level.
• Maintain optimum promotional inventory levels across all 5 branches in Oman.
• Maintain P6MA report for the sales target and allocation of stock.
• Maintain updated knowledge of a product's competitive position , market trends, drivers and consumer behavior.
• Negotiation with packaging functions/ external agencies and ensure the compliance with P&G guidelines.