Deepali Tank
Thane
Summary
A Strong Logistics Business Leader with a Proven Capability of Driving Business Growth and Improving Operational efficiency through sustained Business Practices with more than a decade of Work Experience.
Overview
14
14
years of professional experience
Work History
Manager New Business Development and Customer Excellence (Key Accounts)
Radhakrishna Foodland
10.2021 - Current
- Successfully managed the HICL project by developing an MIS system to track end-to-end transactions, costs, and revenue, enabling accurate project-wise P&L reporting
- Organized vendor engagement programs and was recognized for Best Performance in independently managing 600–700 MT of material
- Onboarded a leading brand in the frozen segment, driving strategic growth by generating consistent load from critical imbalance lanes and improving overall load utilization— a key operational achievement that strengthened the organization's market position
- Played a key role in developing India’s first temperature-controlled Part Truck Load (PTL) Express vertical – 'Foodland Konnect', catering to Metro and Tier-1 cities
- Established a consistent and scalable PTL model – a critical milestone for any reefer logistics company – with a focus on -Reliable load consolidation, High service-level consistency, Timely deliveries, Safe and zero-discrepancy handling of temperature-sensitive products
- Built strategic partnerships with leading brands across categories such as: Frozen Foods, Ready-to-Eat Meals, Frozen Chicken, Plant-Based Meat
- Collaborated with top vegan food brands in India, including: Imagine Foods, Shaka Harry (Liberate Foods), Shivanika Foods (Blue Tribe), Sayaji Foods
- Successfully managed 50+ tons of PTL temperature-controlled product movement
- Started ~ 20 new customers, generating an overall annual revenue opportunity of ~ 25 Cr
- Increased annual revenue by ~ 20 crore through successful onboarding and upselling to both new and existing customers
- Focused on building strong relationships with key customers to understand their needs and offer the right logistics solutions
- Handling the full Order-to-Cash process – from taking orders to ensuring on-time delivery, billing, and payment collection
- Working to grow revenue from existing customers by providing better service, solving problems quickly, and finding ways to offer more value
- Set up the complete Order to Cash process, covering all steps: Order, Delivery, Invoicing, and Payment Collection
- Kept the Order to Cash cycle under 60 days for more than 95% of Transport business orders
- Created a dashboard to show how each step in the process is performing compared to targets
- Set up a regular review process with different teams to find ways to improve and speed up the cycle
- Worked with over 70 customers, generating around ~20 Crore in yearly revenue
- Implemented Customer Scorecard to track how both RK Foodland and customers are performing
- Implemented system for regular performance reviews with customers
- Built and improved the full customer onboarding process to make it smoother and more effective
- Worked closely with Governance and Compliance team and Introduced Letter of Intent and Agreements for Transport Customers based on Customer Categorization
- Implemented different LOI copies for GTA and Non-GTA SPOT customers
- Set up a system to track customer compliance, with regular checks and reviews to make sure they follow the agreed terms
Area Business Head
DP World (Express division, Delex Cargo)
08.2018 - 10.2021
- Maintaining Customer Service level more than 90%
- Maintaining DEPS (Damage, Excess, Pilferage and Shortage) at less than 500 PPM
- Started new branches in Surat and Baroda
- Expanded the Ahmedabad branch to 24x7 Hub
- Added New customers to drive the business growth in the region by 25 – 30%
- Expanded the business with existing customers by 25 – 30% with continuous Engagement
- Working closely with Customers on right Transport worthy packaging to avoid transportation damages
- Added new business partners to improve the service levels and optimize the cost
- Regularizing the commercials with existing Business Partners
- Identify suitable vendors, negotiate with vendors to secure the best prices for branch cost and service
- Converted labor contract from Fixed Manpower cost to Vehicle wise cost which increased the efficiency and reduced the cost
- Optimized cost by converting branches into Terminals
- Negotiated contracts with vendors, suppliers, and other business partners to maximize profitability
- Supported sales team members to drive growth and development
- Collaborated closely with team members to achieve project objectives and meet deadlines
Territory Head – Sales
DTDC Courier (Express, CO-Partners - Riddhi Worldwide)
01.2017 - 01.2018
- Added more than Ten customers resulting in business growth by 30 – 35%
- Maintained DSO of less than 75 days
- Increased business proportion of international courier, resulted in Higher yield and profitability
- Built strong relationships with key customers and partners, increasing client retention
- Worked closely with teams like marketing and operations to improve customer experience and support
- Used tools like CRM systems to track sales, improve reporting, and make better business decisions
- Identified areas needing improvement and took steps to fix issues, improving overall team performance
Area Branches Manager
V-Xpress India Ltd (A Division of V Trans India Ltd)
01.2016 - 01.2017
- Maintained branches delivery and pickup performance more than 95%
- Maintained DEPS (Damage, Excess, Pilferage and Shortage) less than 1000 PPM
- Maintained more than 95% system updation (POD updation/Docket Entry/DEP record/inward-outward record)
- Signed New customer every month by each of the branch
- Managed both existing sales pipeline and developed new business opportunities
- Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets
- Take a Lead role in the development of proposals and presentation for new business opportunities
- Ensuring timely bill submission and 100% achievement against customer wise monthly collection target
- Monitor customer wise outstanding on daily basis
- Identify outstanding receivables
- Investigate historical data for debs and bills
- Motivate the team, track performance and report metrics
- Training team member, setting strategy and monitoring progress towards goals
- Manage vendor activities and maintain both new and existing vendor relationship
- Monitoring cash flow every day
- Avoiding market hiring
- Promoting retail business for high yield / good revenue business
- Monitoring the branch sales / collection and expenses
- Maintain branches paid / to pay timely submission and proper record keeping
- Take ownership of customer issues, troubleshoot problem and see them through to resolution
- Escalate unresolved issues to the appropriate internal teams
- Business review meetings with customers on regularly on Monthly and Quarterly basis
- Closely monitoring each shipment and coordination with operation team to ensure resolve the shortage, interchange, damage cases within timeline
Assistant to Regional Manager Gujarat and CRM HEAD
Blaze Flash Courier Company
01.2012 - 01.2013
- Organizing the review meetings
- Managing databases
- Coordinating mailshots and similar publicity tasks
- Answering calls, taking messages and handling correspondence
- Maintaining diaries and arranging appointments
- Monitoring relationships with existing customer through CRM System
- Building and maintaining profitable relationships with Key customers
- Overseeing the relationship with customers handled by team
- Review customer business trend and retaining the business potential
Sales Team and Customer Coordinator
Sky international Courier Company
01.2011 - 01.2012
- Handled seven franchises for international courier movement, like Aramex, FedEx, TNT, DHL, Blue Dart, UPS
- Arranging import shipment of customer looking their customer clearance issues
- Process inquiries of franchise, direct party and walking customers for Air freight shipment and preparing quotation
- Responsible for increasing sales and expanding sales and expanding network of company through company channel partner
- Successfully achieved sales growth of international product in all vertical of product sales like franchise sales, corporate sales, retail sales, and global sales
Education
MBA - Supply Chain Management
Jain University
04.2025
Bachelor of Science - Botany and Zoology
Vikram University
Ujjain, Madhya Pradesh, India01.2010
Skills
- New Business Development
- Reefer Part Truck Load (PTL) Business Expansion
- Project Management
- Growth of Existing Key Accounts
- Key Accounts Management
- Order-to-Cash Process Optimization
- Business Compliance
- Vendor Sourcing and Development
- Strategic Growth
- End-to-End Business Operations
- People Management
- Strategic Network Design
- Franchise Development and Support
Languages
- Hindi
- English
- Gujarati
Personal Information
Date of Birth: 09/25/89
Timeline
Manager New Business Development and Customer Excellence (Key Accounts)
Radhakrishna Foodland
10.2021 - Current
Area Business Head
DP World (Express division, Delex Cargo)
08.2018 - 10.2021
Territory Head – Sales
DTDC Courier (Express, CO-Partners - Riddhi Worldwide)
01.2017 - 01.2018
Area Branches Manager
V-Xpress India Ltd (A Division of V Trans India Ltd)
01.2016 - 01.2017
Assistant to Regional Manager Gujarat and CRM HEAD
Blaze Flash Courier Company
01.2012 - 01.2013
Sales Team and Customer Coordinator
Sky international Courier Company
01.2011 - 01.2012
MBA - Supply Chain Management
Jain University
Bachelor of Science - Botany and Zoology
Vikram University
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