Summary
Overview
Work History
Education
Skills
Tools And Certifications
Timeline
Generic

DEEPANANDHAM V

Media Planner |Retail Media Specialist
Chennai

Summary

Customer-first Media Planner with 6+ years of experience developing insight-led, omni-channel media strategies for FMCG and retail brands. Proven success in building strategic client relationships, managing $10M+ budgets, and delivering measurable results across in-store, digital, and targeted media campaigns. Skilled in applying customer data science and category insights to drive business growth and brand value. Adept at leading cross-functional collaboration, scaling retail media solutions, and influencing client decision-making through actionable data.

Overview

5
5
years of professional experience
2014
2014
years of post-secondary education

Work History

Media Manager

Kaleesuwari Refinery Pvt Ltd
08.2023 - 03.2025
  • Developed insight-driven communication roadmaps and executed 100+ integrated campaigns across digital, in-store, and ATL channels.
  • Partnered closely with suppliers and marketing teams to co-create targeted plans rooted in customer behavior and retail category trends.
  • Managed annual budgets exceeding $11M and exceeded ROI targets by 9% YoY through strategic media planning and A/B testing.
  • Delivered consultative sales engagement and data-backed media recommendations to internal stakeholders and external partners.
  • Collaborated with digital and creative teams to scale media innovation and retail-ready activations.
  • Championed CRM-driven personalization initiatives that led to a 3% increase in organic reach and engagement.

Media Supervisor

Omnicom Media Group India Pvt Ltd
10.2020 - 08.2023
  • Acted as a trusted advisor for high-profile FMCG clients, aligning media strategies with category insights and shopper behavior.
  • Used tools such as YUMI, MAP, and Google Analytics to derive insights, optimize campaigns, and drive conversion and brand impact.
  • Facilitated strategic planning and reporting cycles, evaluating KPI outcomes, ROAS, and campaign effectiveness.
  • Successfully managed integrated planning across digital, in-store, and BTL activities with clear customer focus.

Business Manager

GroupM Media Pvt Ltd (Wavemaker)
01.2020 - 08.2020
  • Led cross-functional collaboration to deliver multi-dimensional media plans that addressed client needs and business outcomes.
  • Identified opportunities to integrate new retail media capabilities, content solutions, and data tools to enhance customer engagement.
  • Oversaw end-to-end media execution and aligned creative messaging with audience targeting strategies.

Education

Master of Computer Applications -

Park College of Engineering And Tech

Skills

  • Media Planning & Execution
  • Customer Data Science
  • Retail Media
  • Sales & Client Advisory
  • Digital & In-Store Campaigns
  • Strategic Account Management
  • KPI Reporting & Analysis
  • Campaign Evaluation
  • Omni-channel Marketing
  • CRM Integration
  • Insights & Analytics
  • Category Trends
  • Service Innovation
  • Cross-functional Collaboration
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Tools And Certifications

Google Ads, Meta Ads Manager, Google Analytics, SEMrush, YUMI, MAP, Tableau, CRM Systems

Timeline

Media Manager

Kaleesuwari Refinery Pvt Ltd
08.2023 - 03.2025

Media Supervisor

Omnicom Media Group India Pvt Ltd
10.2020 - 08.2023

Business Manager

GroupM Media Pvt Ltd (Wavemaker)
01.2020 - 08.2020

Master of Computer Applications -

Park College of Engineering And Tech

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DEEPANANDHAM VMedia Planner |Retail Media Specialist