Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic

Deepanjana Mitra

Marketing Analyst
Noida

Summary

Dedicated financial Analyst with a comprehensive background in data driven decision making. Possess 1.5 years of hands on experience in marketing initiatives, utilizing consumer insights and market research to devise targeted campaigns.

Seeking to pivot this combined skill set into a dynamic marketing role, by capitalizing on analytical skills, strategic thinking and a keen understanding of consumer behavior to deliver impactful marketing strategies and drive business growth.

Overview

6
6
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work History

Marketing Analyst

Infosys
10.2022 - Current
  • Developed and executed marketing campaigns for various programmes which resulted in increased company exposure, LinkedIn reach increased by 23%, company website visits increased by 37%.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Event Designing and management- Helped to Design various events such as round tables, Innovation day event, Solution showcases, CSR events
  • Analyzed and submitted insights on monthly, reports to support executive decision making.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Collaborated with cross-functional teams ( Design team, pre-sales team, external vendors) to develop integrated marketing campaigns that aligned with business unit objectives.
  • Increased lead generation by creating targeted content strategies for specific consumer segments such as business leaders, healthcare decision makers.
  • Managed social media accounts, effectively growing audience reach (from 7K to 18K followers) through engaging content creation and strategic posting schedules.
  • Contributed to annual budget planning process by analyzing past campaign performance metrics and forecasting future expenditures.
  • Worked closely with creative teams (both internal and external vendors) to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.

Consultant

Infosys
07.2022 - Current
  • Promoted 2 times within 4 years for Exceeding KPI's and contributing towards building high-growth business at Infosys.
  • Recognized as "Rising Star" for delivering quality work and excelling at delivering results
  • Recognized and rewarded by leadership for driving "Zero bench initiative" and contributing to cost saving.
  • Research and analysis of past data trends across all cost, revenue and margin parameters in order to provide inputs for decision making for business plan development.
  • Convene governance calls, call out problem areas, provide inputs or action items in order to bridge target vs actuals gaps.
  • Train new team members on various cost optimization parameters and bring them up to speed.

Senior Associate Consultant

Infosys
07.2020 - 07.2022
  • Analysis of various cost elements that impact margins, and suggesting measures in order to improve margins.
  • Ideation and implementation of various dashboards which helped to reduce manual reporting time and effort by at least 50%.

Associate Consultant

INFOSYS
04.2019 - 06.2020
  • Drive Various strategic initiatives for unit such as - productivity improvement, cost optimization, and bench management
  • Review new opportunities(Deals) created in CRM systems, & preparing pipeline dashboard of the same for management decisions.
  • Composing Unit-performance reports with Insights for communication to executive leadership to align on decisions and progress.

Market Research Intern

Anchor By Panasonic
05.2018 - 07.2018
  • Conducted consumer surveys and analyzed purchasing trends.
  • Completed research, compiled data, and assisted in timely reporting.
  • Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
  • Designed questionnaires, surveys to depict real-time data collection from target demographic.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Ideated strategy on the basis of research which was implemented by Anchor in order to drive sales.

Education

PGDM - Marketing

XIME
Bangalore
07.2017 - 05.2019

BBA - Finance

Bharti Vidyapeeth Institute of Management And Rese
New Delhi
06.2013 - 04.2016

High School Diploma -

Mussoorie International School
Mussoorie
06.2011 - 04.2013

Skills

    Google Analytics

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Certification

[Advanced Certificate Programme in Digital Strategy and Marketing Analytics], [MICA]

Software

Tableau

Hootsuite

Mailchimp

Google Data Studio

Timeline

[Advanced Certificate Programme in Digital Strategy and Marketing Analytics], [MICA]

01-2024

Marketing Analyst

Infosys
10.2022 - Current

Consultant

Infosys
07.2022 - Current

Senior Associate Consultant

Infosys
07.2020 - 07.2022

Associate Consultant

INFOSYS
04.2019 - 06.2020

Market Research Intern

Anchor By Panasonic
05.2018 - 07.2018

PGDM - Marketing

XIME
07.2017 - 05.2019

BBA - Finance

Bharti Vidyapeeth Institute of Management And Rese
06.2013 - 04.2016

High School Diploma -

Mussoorie International School
06.2011 - 04.2013

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Deepanjana MitraMarketing Analyst