Tableau
Deepanjana Mitra
Marketing Analyst
Noida
Summary
Dedicated financial Analyst with a comprehensive background in data driven decision making. Possess 1.5 years of hands on experience in marketing initiatives, utilizing consumer insights and market research to devise targeted campaigns.
Seeking to pivot this combined skill set into a dynamic marketing role, by capitalizing on analytical skills, strategic thinking and a keen understanding of consumer behavior to deliver impactful marketing strategies and drive business growth.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Marketing Analyst
Infosys
10.2022 - Current
- Developed and executed marketing campaigns for various programmes which resulted in increased company exposure, LinkedIn reach increased by 23%, company website visits increased by 37%.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Event Designing and management- Helped to Design various events such as round tables, Innovation day event, Solution showcases, CSR events
- Analyzed and submitted insights on monthly, reports to support executive decision making.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Collaborated with cross-functional teams ( Design team, pre-sales team, external vendors) to develop integrated marketing campaigns that aligned with business unit objectives.
- Increased lead generation by creating targeted content strategies for specific consumer segments such as business leaders, healthcare decision makers.
- Managed social media accounts, effectively growing audience reach (from 7K to 18K followers) through engaging content creation and strategic posting schedules.
- Contributed to annual budget planning process by analyzing past campaign performance metrics and forecasting future expenditures.
- Worked closely with creative teams (both internal and external vendors) to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
Consultant
Infosys
07.2022 - Current
- Promoted 2 times within 4 years for Exceeding KPI's and contributing towards building high-growth business at Infosys.
- Recognized as "Rising Star" for delivering quality work and excelling at delivering results
- Recognized and rewarded by leadership for driving "Zero bench initiative" and contributing to cost saving.
- Research and analysis of past data trends across all cost, revenue and margin parameters in order to provide inputs for decision making for business plan development.
- Convene governance calls, call out problem areas, provide inputs or action items in order to bridge target vs actuals gaps.
- Train new team members on various cost optimization parameters and bring them up to speed.
Senior Associate Consultant
Infosys
07.2020 - 07.2022
- Analysis of various cost elements that impact margins, and suggesting measures in order to improve margins.
- Ideation and implementation of various dashboards which helped to reduce manual reporting time and effort by at least 50%.
Associate Consultant
INFOSYS
04.2019 - 06.2020
- Drive Various strategic initiatives for unit such as - productivity improvement, cost optimization, and bench management
- Review new opportunities(Deals) created in CRM systems, & preparing pipeline dashboard of the same for management decisions.
- Composing Unit-performance reports with Insights for communication to executive leadership to align on decisions and progress.
Market Research Intern
Anchor By Panasonic
05.2018 - 07.2018
- Conducted consumer surveys and analyzed purchasing trends.
- Completed research, compiled data, and assisted in timely reporting.
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Designed questionnaires, surveys to depict real-time data collection from target demographic.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Ideated strategy on the basis of research which was implemented by Anchor in order to drive sales.
Education
PGDM - Marketing
XIME
Bangalore 07.2017 - 05.2019
BBA - Finance
Bharti Vidyapeeth Institute of Management And Rese
New Delhi 06.2013 - 04.2016
High School Diploma -
Mussoorie International School
Mussoorie 06.2011 - 04.2013
Skills
Google Analytics
Market Research and Analysis
Strategic Planning
Performance Metrics Analysis
Digital Marketing
Branding strategy development
Campaign execution
Marketing Automation Tools
Virtual Event Planning
Certification
[Advanced Certificate Programme in Digital Strategy and Marketing Analytics], [MICA]
Software
Hootsuite
Mailchimp
Google Data Studio
Timeline
[Advanced Certificate Programme in Digital Strategy and Marketing Analytics], [MICA]
01-2024
Marketing Analyst
Infosys
10.2022 - Current
Consultant
Infosys
07.2022 - Current
Senior Associate Consultant
Infosys
07.2020 - 07.2022
Associate Consultant
INFOSYS
04.2019 - 06.2020
Market Research Intern
Anchor By Panasonic
05.2018 - 07.2018
PGDM - Marketing
XIME
07.2017 - 05.2019
BBA - Finance
Bharti Vidyapeeth Institute of Management And Rese
06.2013 - 04.2016
High School Diploma -
Mussoorie International School
06.2011 - 04.2013