Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Hobbies and Interests
Skills And Tools
Timeline
Generic

DEEPANSHU NASA

Gurgaon

Summary

Strategic, data-driven performance marketer with 7+ years of experience crafting and scaling high-ROI paid campaigns that drive measurable growth. Hands-on expertise managing over INR 1.5 Cr in ad spends across Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms. Adept in demand generation, audience segmentation, media buying, UTM tracking, and funnel optimization. Proven ability to scale lead generation, optimize acquisition costs, and support revenue growth across B2B and B2C ecosystems.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Performance Marketing Manager

United We Care
Gurgaon
07.2023 - Current
  • Managed Google and Meta ad campaigns with monthly budgets exceeding $36,000 USD, generating high-intent leads across India and North America.
  • Launched successful app install campaigns across Android and iOS, increasing installs by 3X while maintaining cost-efficiency.
  • Achieved a 5X improvement in paid lead quality by refining audience segmentation, creative strategy, and landing page performance.
  • Implemented GA4 and GTM event tracking to improve attribution and reduce drop-offs in the user journey.
  • Set up remarketing and lookalike strategies through Meta Ads Manager, increasing CTRs by 60%.

Assistant Manager - Digital Marketing

Veye Research Pvt Ltd
Gurgaon
02.2022 - 07.2023
  • Ran Google Ads campaigns with a monthly budget of AUD 30,000, delivering 3,500+ leads and increasing ROAS by 3.2x.
  • Led full-funnel paid campaigns across Search, Display, and YouTube to scale investor subscriptions and report downloads.
  • Deployed A/B tests on ad creatives and landing pages, boosting conversion rates from 2.8% to 7.4%.
  • Created automated nurturing workflows via HubSpot, shortening sales cycles and improving MQL-to-SQL ratio.

Digital Marketing Manager

India PR Distribution
Gurgaon
10.2019 - 12.2021
  • Managed Google and Meta Ads with a combined monthly budget of INR 50,000, consistently generating quality leads with a 40% reduction in CPL.
  • Launched high-performing search and display campaigns, driving a 2.5X increase in qualified inquiries.
  • Enhanced campaign performance using keyword strategies, responsive search ads, and callout extensions.
  • Integrated GA and GTM for tracking form submissions and scroll-depth triggers on landing pages.

Digital Advertising Executive

GetPromoted
Gurgaon
11.2017 - 09.2019
  • Handled multi-client Google Ads and Meta Ads accounts with combined budgets of INR 6L+/month.
  • Built and optimized SEM and display campaigns, reducing bounce rates by 20% through improved landing page UX.
  • Ran local lead generation campaigns using location-based targeting and conversion tracking tools.

Education

Marketing Analytics Certification -

XLRI Jamshedpur
01.2020

Bachelor of Business Administration - Banking & Insurance

Ansal Institute of Technology
01.2015

Skills

  • Meta Ads
  • Google Ads
  • Programmatic Ads
  • Google Analytics 4
  • Google Tag Manager
  • UTM Tracking
  • Pixel Setup
  • HubSpot
  • Mailchimp
  • ActiveCampaign
  • A/B Testing
  • Funnel Optimization
  • Bid Strategy
  • Landing Page CRO
  • Lead Funnels
  • Retargeting
  • Lookalike Audiences
  • Multi-Channel Strategy

Certification

  • Google Ads Search & Display Certified
  • Meta Certified Digital Marketing Associate
  • GA4 & GTM Expert Training (Udemy)

Accomplishments

  • Managed over INR 1.5 Cr in ad budgets delivering 20K+ leads across verticals
  • Increased ROAS by 3x through performance optimization and audience segmentation
  • Reduced cost-per-lead by 45% via targeted creative testing and bid adjustments
  • Set up full-funnel tracking and attribution using GTM, GA4, and Meta Pixel

Hobbies and Interests

  • Sports
  • Traveling
  • Reading
  • Music

Skills And Tools

Meta Ads, Google Ads (Search, Display, YouTube), Programmatic Ads (DV360), Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM Tracking, Pixel Setup, HubSpot, Mailchimp, ActiveCampaign, A/B Testing, Funnel Optimization, Bid Strategy, Landing Page CRO, Lead Funnels, Retargeting, Lookalike Audiences, Multi-Channel Strategy

Timeline

Performance Marketing Manager

United We Care
07.2023 - Current

Assistant Manager - Digital Marketing

Veye Research Pvt Ltd
02.2022 - 07.2023

Digital Marketing Manager

India PR Distribution
10.2019 - 12.2021

Digital Advertising Executive

GetPromoted
11.2017 - 09.2019

Marketing Analytics Certification -

XLRI Jamshedpur

Bachelor of Business Administration - Banking & Insurance

Ansal Institute of Technology

Similar Profiles

CREATE PROFILE
DEEPANSHU NASA