Summary
Overview
Work History
Education
Skills
Timeline
Generic

Deepawali Mehta

Senior Officer- Branding and Communication
Kolkata

Summary

Dynamic branding and communication leader with a proven track record, excelling in creative strategy development and team management. Spearheaded a successful rebranding initiative, enhancing brand awareness and customer engagement. Skilled in SEO strategy development, delivering impactful marketing campaigns that resonate with the target audience. Passionate about creativity and innovation, and transforming brand narratives into compelling marketing experiences.

Overview

6
6
years of professional experience
4
4
Languages

Work History

Senior Officer - Branding and Communication

Tega McNally Minerals Limited
01.2025 - Current
  • Led the branding and communication department.
  • Delegated tasks as needed to ensure successful outcomes.
  • Assisted in developing brand guidelines and standards that ensured consistent use of the logo across all mediums.
  • Analyzed competitors' brands and developed strategies to reach global standards in the industry.
  • Conducted market research to identify consumer preferences and trends in branding.
  • Drafted press releases for magazines like Industry Outlook.
  • Designed and drafted newsletters, corporate brochures, and product brochures.
  • Collaborated with other teams in the office to produce campaigns that effectively communicated the company's message and values.
  • Designed creatives, visual identities, packaging, and promotional materials, to support brand positioning.
  • Maintained budget to consistently keep within monetary parameters.
  • Experienced in social media marketing, SEO/SEM content creation, and digital advertising.
  • Led the rebranding of the company (TEGA x McNally merger) resulting in increased brand awareness and customer engagement, resulting in higher customer retention rates.
  • Negotiated contracts with vendors to secure favorable terms, resulting in significant cost savings for the company.

Head of Social Media and Operations

Diam Beauty
12.2023 - 12.2024
  • Developed and implemented strategies to maximize customer satisfaction.
  • Adept at crafting compelling content, influencer management, and engaging with audiences across various platforms.
  • Led the onboarding and training of new hires to fulfill business requirements.
  • Managed multiple social media platforms like Instagram, YouTube, and LinkedIn, ensuring a consistent brand voice and message.
  • Managed company website via Shopify.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Increased brand following by 400%.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Streamlined content creation processes, improving efficiency while maintaining quality standards.
  • Developed new products, designated names, and helped design packages.
  • Led product development efforts that contributed to a revenue increase of over 200%.
  • Improved product quality by monitoring production processes, conducting inspections, and initiating corrective actions as needed.
  • Maintained accurate documentation of production data, enabling informed decision-making for process improvements.
  • Skilled in crisis management, ensuring a
    positive online presence even in challenging situations.

Manager

Prana Holistic Clinic
04.2021 - 12.2023
  • Managed and motivated employees, ensuring better productivity.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Improved marketing to attract new customers and promote business.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
  • Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
  • Controlled costs to keep business operating within budget and increase profits.
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
  • Established working relationships with clients by organizing various events.
  • Leveraged social media platforms to create buzz around events, driving awareness and interest among target audiences.

Marketing Intern

Red Bull India
02.2019 - 09.2020
  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Assisted in the planning and execution of successful product launch events.
  • Assisted in developing engaging content that effectively highlighted the brand and showcased product features.
  • Increased brand awareness in college campuses, and events around the city.
  • Handled on field marketing of the product.
  • Planned the marketing mission appropriately, weighing in the cost, time, and audience that must be met with.
  • Managed audit work and sales management in stores to ensure a positive reception for the product, while also focusing on cracking open markets where the product would perform well.

Education

Bachelor of Arts - History (Hons.)

Shri Shikshayatan College
Kolkata, India
04.2001 -

High School Diploma -

Our Lady Queen Of The Missions School
Kolkata
04.2001 -

Skills

Teamwork and collaboration

Problem-solving

Time management

SEO strategy development

Multitasking

Verbal communication

Creative strategy development

Project management

Design research

Timeline

Senior Officer - Branding and Communication

Tega McNally Minerals Limited
01.2025 - Current

Head of Social Media and Operations

Diam Beauty
12.2023 - 12.2024

Manager

Prana Holistic Clinic
04.2021 - 12.2023

Marketing Intern

Red Bull India
02.2019 - 09.2020

Bachelor of Arts - History (Hons.)

Shri Shikshayatan College
04.2001 -

High School Diploma -

Our Lady Queen Of The Missions School
04.2001 -

Similar Profiles

CREATE PROFILE
Deepawali MehtaSenior Officer- Branding and Communication