DEEP CHAND PANDEY

Creating comprehensive Media plans, Market research, including target Audience identification, Media channel Selection, Budget allocation (B2B & B2C Marketing).

Brand Media planning using Insights tool like ComScore, Data.AI, Similarweb, YT Reach Planner, Search Kw Research & Planner tool to maintain Search query volumes SOV's across Brand & Competitor buckets, FB R&F's.

Creating YT, Display & Video Simulations for Samsung Launches to maximize Awareness & Consideration.(Unique Reach Solution to brands & providing 12-18% of incremental reach with the campaigns via Programmatic Buying).

Overseeing brand efforts for Google channels with the goal of achieving maximum visibility & driving efficient traffic. (Impression share increased across Brand Core buckets by 8-10%, CPC's improved by 10-12% across compete and generic buckets).

Creating Brand Impact to increase Product Search Query Volumes by booking Roadblock across Tech, News, Gaming, Regional content & Business websites etc. Managing short term tactical campaigns on Google & always on search campaign for gaining visibility across Brand & Competitor searches.

Suggesting Unique Reach solution to Brands via Programmatic buys across Channels and providing them 15-25% of incremental reach with the campaigns.

Ensuring 30-50% of profit margins to achieve for agency across Display, Video, and Audio Channels.

Penetration over targeted audiences to reach 70% of Overall Universe. Ensuring Planned CTR, CPV's, CPCV, C2V, Effective Visits, Bounce rate & Cost/ effective Visits to maintain across Channels. Brand Survey response & lift to measure using Vernacular creatives over Language wise targeted markets. CPM & CPH Masthead booking

Proficient in utilizing data analysis tools and platforms to extract meaningful insights, identify trends, and make data-driven decisions.

Analyzing historical performances of Campaigns, Retargeting Pool Creation, and Mapping Conversion Pixel to the campaign, GTM & GA Setup, Marketing Purchase Funnel Analysis, Event & Button tracking.

Understanding Client Interest to target Audiences (Affinity, In-markets, Custom Intent, Custom Affinity, Floodlight Audiences, Appographic TG, 3rd Party Audience Buying to leverage, CPA Goal Analysis, and BLS for YT Campaigns.

YT Simulations, Vendor Negotiation & empanelment, PG & PMP Deal Creation. Setting up calls with various SSPs & Vendors (such as Undertone, Gum-Gum, Pandora, Verizon, Grapeshot) for high impact creatives & deal creation.

Managed campaigns (B2B) running under various Pillars of Oracle i.e., Oracle Marketing Cloud, Data Cloud, CX, Tech. Campaign Execution & Optimization (ABM) to target Corporate Decision Makers.

Segmenting target audiences based on demographics, psychograph's, and behavior patterns to tailor media strategies and messaging effectively.

Collaborate with Clients, Account managers, and creative teams to develop & execute impactful media strategies, Optimizing Delivery & Campaign performance's.

Performance Dashboard to create, Automated daily Pacing and Performance for 100-150+ Campaigns across channels with 100% accuracy.

Handled Programmatic execution for Verizon Media Account - US Market.