Deependra Khanwwal
PPC Team Lead
Pune
Summary
A proactive PPC marketer with a knack for blending data-driven strategies and creative problem-solving. Committed to delivering measurable results and impactful campaigns in demanding, fast-moving environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
PPC Team Lead
SRV Media
11.2022 - Current
- Directed and managing a team of 13+ PPC specialists, providing guidance and mentorship to drive performance and achieve targets
- Conducted regular team meetings to review performance, share insights, and plan future strategies
- Delivered comprehensive performance reports to stakeholders, providing actionable insights and recommendations
- Led cross-functional collaboration with design and content teams to optimize ad creatives and landing pages for better conversion rates
- Identify and inform management of client opportunities, potential risks, and other key issues
- Regularly refreshing knowledge on the latest PPC developments and trends
SEM Manager
Blurb Point Media
10.2021 - 11.2022
- Daily account management and reporting of pay per click accounts on Google ads, Bing ads
- Managed a team of 6 PPC specialists to optimize client’s paid ads campaigns and ensure they meet deadlines and do not go over budget
- Collaborated with the team to develop strategies that drive revenue growth for clients in various industries including e-commerce, B2B services, beauty & cosmetic, dental care, furniture, apparels, automotive, finance, health supplement, consumer goods and more
- Developed an understanding of each client’s business model and industry landscape to create effective digital advertising campaigns across multiple channels
- Conducting daily meetings with the team to discuss campaign performance and make adjustments as needed
Sr SEM Specialist
Commerce Pundit
01.2021 - 10.2021
- Managing large scale performance-based search ads and shopping ads campaigns
- Experience in gathering insights from multiple data sources and making informed decisions to improve performance of paid campaigns
- Provide regular reporting and recommendations to clients based on PPC program results
- Developed hypothesis for A/B and Multivariate testing by analyzing user behavior in heat maps in Hot jar/crazy egg
- Used surveys and research for CRO strategies
PPC Analyst
Wildnet Technologies
09.2019 - 01.2021
- Oversee the day-to-day processes for several marketing paid search campaigns; within broad parameters, recommend and/or implement keyword, bid, ad copy, landing page and other related changes or enhancements
- Improving Web Design and Web Content, to recommend changes to existing campaigns materials and approaches to improve paid search campaigns
- Develop testing and learning agendas, structure tests (A/B and multivariate), report on impacts and use results to formulate strategic recommendations for changes and enhancements; recommend and execute strategies for search campaign development in coordination with overall goals
Paid Media Executive
Adhut Media
09.2017 - 09.2019
- Develop Paid strategy and testing methodology and road map for client
- Created and managed PPC campaigns for clients in a variety of industries, including e commerce, B2B, and lead generation
- Write paid search copy for new ads and continually test and optimize existing ads
- Daily campaign bid management with detailed attention to ROI and budget
- Prepare and provide Search Marketing performance reports
Education
B Tech - EC
Graphic Era Hill University
07-2015
Intermediate -
ABM Public School
05-2011
High School -
Beersheba Senior Secondary School
05-2009
Skills
- MS-Office
- Google Tag Manager
- Google Analytic (GA4)
- Google Data Studio
- CM360
- DV 360
- Amazon Ads
- Big Query
- Crazy Egg
- Ad Roll
Certification
- Google Ads Certification
- Meta Blueprint Certified
Personal Information
- Date of Birth: 01/01/94
- Gender: Male
- Nationality: Indian
Timeline
PPC Team Lead
SRV Media
11.2022 - Current
SEM Manager
Blurb Point Media
10.2021 - 11.2022
Sr SEM Specialist
Commerce Pundit
01.2021 - 10.2021
PPC Analyst
Wildnet Technologies
09.2019 - 01.2021
Paid Media Executive
Adhut Media
09.2017 - 09.2019
B Tech - EC
Graphic Era Hill University
Intermediate -
ABM Public School
High School -
Beersheba Senior Secondary School
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