Deepika Bhattacharya

Content Management and Marketing

• Thrive engagement for pool of 10 million user base by writing thread for different audience bracket
• Created banners and planned monthly content calendar as per annual user acquisition and retention strategy.
• Increased profit by streamlining operations - created SOPs
• Created high performing content banners by self hence reduced operational cost by INR 1,40,000 /month.

Strategy

• Create IP or Ideate User engagement Strategy for OPPO India Community (OPPO India Website - Community Page)
• Tracked trends on Google Analytics, bigdata and suggested enhancements to user acquisition and retention strategy through organic content management.

Product Launch and Offline Activation

• Lead activation and Project Management of OPPO RENO 8 - House of the Dragon limited edition set.
• Created in-store experiential activities to attract the TG and increase footfall with 120% first sale conversion for a less footfall retail region.
• Developed and maintained relationships with external vendors and suppliers also supported vendor onboarding and contract negotiations.

• Boosted brand awareness and generated 290+ leads while managing internal and external marketing campaigns and programs
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts. Social Media following on LinkedIn increased by 40%
• Collaborated with senior sales, engineering and other business development executives to create best marketing initiatives and media positioning for vertical markets.
• Writing engaging copy for website, blog, webinar, case studies, sales presentations, brochures etc.

• Practicing research on consumer touch points to understand what consumers are feeling, saying and doing for brand.
• Cultivated best customer engagement strategies with 12000+ clients by maintaining 4.9/5 review score on Facebook Page. Thus maintaining 98% positive review score.
• Developed campaigns, led design and tracked results. Campaign objective was page like and follows or increasing engagement from 0 to 100K achieved reach of 238K, follow of 12K
• Conducted trials and tests of paid acquisition of search and display ads with goal of optimizing campaign outreach budget.
• Introduced Chatbot Mobile monkey to increase customer engagement, touch points, multi channel marketing, lead generation and most important reduced page response time.

• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Supported Chief Marketing Officer with strategic launch initiatives such as City Summits and integrated partnerships
• Handled Team of 7 City Manager at remote locations with help of collaborative work tools.
• Scheduled and attended meetings with clients and prospective clients as requested.

• Managed vendor performance to maximize profitability and achieve financial objectives.
• Collaborated with design, editorial and marketing departments to meet desired content goals on each vendor account
• Achieved sales goals and service targets by cultivating and securing new customer relationships.

• Established strong relationships with key customers, resulting in increased customer loyalty.
• Utilized customer feedback to inform changes and improvements to customer success plans.
• Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.