Deepika Dongare
Head Of Digital Marketing
Nagpur
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
10
10
years of professional experience
8
8
Certification
Work History
Head of Digital Marketing
Changing Lanes Pvt.Ltd
Nagpur
07.2020 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Managed 10 Lacs per month paid ads marketing budget; created and monitored.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Supported new client acquisition with superior strategy and world-class presentations.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created email blast campaigns to target key customers.
Head of Digital Marketing
Bharati Web Pvt.Ltd
Nagpur
03.2019 - 06.2020
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Met deadlines, exceeding expectations and effectively rolling out digital marketing campaign.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Digital Marketing Manager
Navabharat Media
Nagpur
03.2018 - 02.2019
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Provided digital marketing solutions to media and event businesses.
- Managed team of 10 direct reports engaged in ongoing product optimization, account management and ad placement on company website.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Maintained expert-level skills in digital platforms such as Facebook ,Twitter, Instagram, Youtube and LinkedIn platforms.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Digital Marketing Specialist & ECommerce Manager
PLRS Tanishq Nagpur, Sadatan Ayurveda, Cenin Tours & Travels Co. Pvt. Ltd & Cenin Safaris
Nagpur
12.2014 - 02.2018
- Interviewed, onboarded and mentored 20+ sales and marketing professionals and provided training on organizational strategies, Google AdWords and Google Analytics.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Optimized social media channels and web pages to improve SEO and usability.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Boosted brand awareness by establishing strong web and social media presence.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Developed paid client ads for use on diverse social media platforms, achieving average of [Number] users per ad.
- Maintained continuous check on CPC, CTA and CPM metrics, optimizing and enhancing campaigns based on current trend data.
Search Engine Optimization Manager
Divyamantra
Nagpur
09.2014 - 11.2014
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Researched and monitored social media campaigns and e-marketing campaign results.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Completed keyword research to target clients based on keyword targeting.
- Developed paid client ads for use on diverse social media platforms, achieving average of 1lac users per ad.
- Created content strategies for digital media.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Search Engine Optimization Consultant
Century Soft Pvt.Ltd
Nagpur
06.2014 - 08.2014
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Demonstrated exceptional knowledge and experience working in Google Analytics and Google Adwords.
- Utilized search engine optimization and emphasized importance of link building.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Helped clients develop website portals and social media pages to promote businesses.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
Team Leader - Search Engine Optimization
DhanInfo
Nagpur
03.2012 - 05.2014
- Mentored and guided employees to foster proper completion of assigned duties.
- Participated in cross-functional team-building activities.
- Led team of 20 members while providing SEO training
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Created customized marketing materials to increase product awareness.
- Analyzed and audited clients' websites to address performance issues.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Education
Master of Business Administration - Marketing Management And Research
J D College of Engineering And Management
Nagpur07.2016
Master of Computer Management - Management Information Systems
Hislop College
Nagpur08.2011
Bachelor of Science - Biology
Jawaharlal Nehru Arts, Commerce &Science College
Nagpur07.2009
Skills
- Digital Marketing and Advertising
- Market Research Analysis
- Account Management
- Market Segmentation
- Go To Market Strategy Development
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Search Engine Optimizations (SEO)
- Web Data Analytics & Insights
- Competitive and Trend Analysis
Certification
- Google Display & Video 360 Campaigns Certification: Google
- Google Digital Garage Certification: Google
- Google Campaign Manager Certification: Google
- Google Ads Display Certification: Google
- Digital Marketing Foundation - LinkedIn Learning
- Training Program on Presentation Skills: Hislop College
- Diploma Course - C & C++ : Concourse
- Diploma- Accelerated program in Hardware and Networking : NIIT
Accomplishments
- Collaborated with team of 35 in the launch of iNSPiRE Store
- Achieved 4000+ leads by completing lead generation campaign with accuracy and efficiency.
- Completed design implementation for exhibitions and events through effectively managing multimedia designer's team
- Increased web traffic 200% within 6 months by designing innovative digital marketing campaigns.
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
- Supervised team of 30 staff members.
- Overhauled business pages on Facebook, Instagram,Twitter and LinkedIn increasing site visits 60 % and new visitor hits 76%.
- Achieved 68% engagement rate through content marketing.
- Increased web traffic 110% within 9 months by designing innovative digital marketing campaigns.
Timeline
Head of Digital Marketing
Changing Lanes Pvt.Ltd
07.2020 - Current
Head of Digital Marketing
Bharati Web Pvt.Ltd
03.2019 - 06.2020
Digital Marketing Manager
Navabharat Media
03.2018 - 02.2019
Digital Marketing Specialist & ECommerce Manager
PLRS Tanishq Nagpur, Sadatan Ayurveda, Cenin Tours & Travels Co. Pvt. Ltd & Cenin Safaris
12.2014 - 02.2018
Search Engine Optimization Manager
Divyamantra
09.2014 - 11.2014
Search Engine Optimization Consultant
Century Soft Pvt.Ltd
06.2014 - 08.2014
Team Leader - Search Engine Optimization
DhanInfo
03.2012 - 05.2014
Master of Business Administration - Marketing Management And Research
J D College of Engineering And Management
Master of Computer Management - Management Information Systems
Hislop College
Bachelor of Science - Biology
Jawaharlal Nehru Arts, Commerce &Science College
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