DEEPIKA DUBEY
Summary
Experienced Growth, Operations, and Marketing professional with 10+ years of success in project delivery, innovative customer acquisition, and retention strategies. Known for making impactful decisions and enhancing customer engagement.
Overview
13
13
years of professional experience
Work History
Manager Digital Business-Growth
Airtel
09.2022 - Current
- Campaign Configuration Leadership: Lead team efforts in configuring campaigns for third-party clients and growth campaigns using the Airtel offer card engine, ensuring alignment with strategic objectives
- Optimization and Performance Enhancement: Drive optimization initiatives to improve campaign performance metrics such as CTR, loans disbursal, app acquisitions, and activations, scaling up business impact effectively
- Funnel Performance Improvement: Collaborate closely with the product team to enhance funnel performance, refining user journeys and conversion rates for better business outcomes
- Cross-functional Coordination: Coordinate with product, analytics, and growth marketing teams to design platforms that achieve key metrics and enhance visibility in the market
- CAC Reduction and CTR improvement – Managed and optimized the CAC and improved the CTR by 10%
Deputy Manager–Quality Analyst/Quality Control
Paytm.com (ONE97 Communication LTD)
04.2016 - 09.2022
- End-to-End QC Ownership: Responsible for ensuring all homepage merchandising properties are meticulously maintained across web and app platforms, covering diverse verticals such as Marketplace, Wallet, Recharge, Travel, Movies, and Payments
- Campaign Execution Mastery: Proficiently plan, optimize, and report on push and email campaigns, ensuring seamless execution and effective customer engagement
- New Category Launch Excellence: Lead promotions for new category launches, conducting rigorous QC testing for homepage design and navigation to enhance user experience and maximize visibility
Assistant Manager–Vendor Management, Market Place
Safetykart.com
01.2016 - 03.2016
- Partner Relations and Promotions: Maintain and monitor deals and promotions with partners, manage vendor relations for safety categories, and handle marketplace sites (Askmebazar.com, Tolaxo)
- Collaboration with Design and Content Teams: Collaborate with design and content teams to create promotional banners
Assistant Manager–Vendor Management, Market Place and alliances
DLF (Kidskart.com)
07.2015 - 12.2015
- Vendor Relations and Marketplace Management: Manage vendor relations for toys, merchandise selection, and marketplace site (Askmebazar.com)
- Alliance Development and Event Organization: Develop alliances with schools, entertainment parks, hospitals, and organize events and promotions to enhance brand value
Senior Executive Market place
www.Bestylish.com
02.2011 - 04.2014
- Quality Control and Content Writing: Ensure quality control and content writing for products to make them visible online
- Team Coordination: Coordinate with teams (Photography, Content, Warehouse, Visual QC, Editing) for timely product uploads
- Catalog Management: Oversee the entire catalog process, identify product issues, and adjust production schedules as needed
Education
UP. Board
01.2005
UP. Board
01.2003
Post Graduation - HR and Marketing
Hindustan institute of management and computer studies
Mathura, Uttar PradeshBachelor of Arts -
Chhatrapati ShahuJi Maharaj University
KanpurSkills
- Performance Management
- Expense Tracking
- Contract Management
- Business Development
- Marketing
- Workforce Management
Timeline
Manager Digital Business-Growth
Airtel
09.2022 - Current
Deputy Manager–Quality Analyst/Quality Control
Paytm.com (ONE97 Communication LTD)
04.2016 - 09.2022
Assistant Manager–Vendor Management, Market Place
Safetykart.com
01.2016 - 03.2016
Assistant Manager–Vendor Management, Market Place and alliances
DLF (Kidskart.com)
07.2015 - 12.2015
Senior Executive Market place
www.Bestylish.com
02.2011 - 04.2014
UP. Board
UP. Board
Post Graduation - HR and Marketing
Hindustan institute of management and computer studies
Bachelor of Arts -
Chhatrapati ShahuJi Maharaj University
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