Deepika Duggal

• Oversee corporate marketing and communications, developing brand strategies and market insights for the B2B sector.
• Manage brand communication and marketing activities for APCER services across the US, EU, and Asia-Pacific markets.
• Represent the company at global events and conferences, contributing to lead generation efforts.
• Implement digital marketing strategies, oversee digital presence, and monitor brand performance online.
• Execute content marketing initiatives through storytelling, manage the marketing budget, and planning.

• Manage client servicing and develop brand strategies for pharmaceutical clients.
• Execute brand communication, KOL, patient management programs and marketing activities for Cardio-diabetic (including Januvia, MSD's leading diabetes brand), Oncology, and Dermatology divisions.
• Create brand pitches and execute brand initiatives and new product launches.

• Oversee local and regional pharmacovigilance and marketing.
• Handle safety writing, regulatory submissions to DCGI, and safety liaison in brand and medico-marketing activities.
• Manage PV licenses, agreements, and training for Bayer staff and external parties.
• Coordinate pharmacovigilance at regional and global levels and actively participate in DCGI's PvPI activities.
• Handle local issue and risk management, and participate in audits and CAPA management.

• Skilled in the preparation of various regulatory safety reports including PSURs, CARs, PADERs,and PBRERs.
• Conducted peer reviews and assessed medical reports.
• Maintained and prepared quality checklists for reports.

Extensive experience in efficiently processing various types of cases.

Experienced in medical writing and PSUR.

• Initiate and manage cases (Clinical, Solicited, Drug Surveillance, Spontaneous, Summary, Licensee, Pregnancy, Regulatory/Health Authority).
• Process cases, SUSARs and label for expectedness based on company causality.
• Train and mentor new pharmacovigilance team members.
• Client meetings and manage audits, inspections and Root Cause Analysis (RCA).