Deepika Jain
Senior Product Manager
Bengaluru,KA
Summary
Dynamic product leader with extensive experience in designing and managing B2B platforms that streamline business operations, boost performance, and drive profitability. At RedBus, I successfully led initiatives that empowered bus operators to optimize daily workflows, improve service quality, and increase sales. Adept in product lifecycle management, cross-functional collaboration, and data-driven decision-making, I am passionate about delivering innovative solutions that simplify processes and generate meaningful impact.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Senior Product Manager
Redbus.in
10.2020 - Current
- Developed and executed strategies for the operator app, improving inventory management, sales, and overall performance
- Led the creation of an ad platform for bus operators, achieving a 30% quarter-on-quarter revenue increase through advanced optimizations, pricing automation, and innovative ad designs
- Conceptualized and launched the Primo program, which offers passengers premium-rated services focused on punctuality, comfort, and safety
- Introduced Primo tripReward, a loyalty initiative offering free trips after five Primo rides
- Designed and launched the RISE program to help bus operators improve service ratings and performance
- The program provided actionable insights, enhancing service quality, customer satisfaction, and operator ratings
- These insights, delivered through the RISE dashboard, significantly boosted sales liquidation and helped operators optimize operations and increase profitability
- Spearheaded the redesign of the geocoding feature within the Tracking module, enabling operators to efficiently manage assignments and seamlessly add latitude/longitude coordinates to boarding and dropping points
- Partnered with UX designers to craft an intuitive and user-friendly interface, significantly enhancing user engagement and operational efficiency
- Worked closely with engineering, design, and sales teams to deliver impactful features like pricing automation and enhanced banner ads, boosting liquidity and operator engagement
- Performed comprehensive market analysis to conceptualize and launch the Trip Rewards program on the redBus platform, aimed at boosting customer loyalty and driving repeat purchases
- The program included a backend configuration and admin panel within the RedProWin (RPW) dashboard for bus operators, which I owned
- This was based on cohort analysis of frequent customers over the past year and discussions with 25 bus operators to gain valuable insights
- Successfully launched the Primo TR product, overcoming cross-functional dependencies to ensure timely delivery
- Enhanced RPW capabilities by integrating the Agent Deals Module, increasing operator satisfaction and platform engagement
- Delivered ensemble forecasting models for improved demand prediction accuracy over a 45-day horizon
- Launched a recommendation engine for bus operator ads, enabling operators to create and repeat ads automatically, reducing manual work for operations staff
- This also resulted in a 15% increase in liquidation
Engineering Manager
Redbus.in
10.2012 - 10.2020
- Directed a team of 8 engineers across development, UAT, staging, and production systems, ensuring timely project delivery and seamless operations
- Migrated the invoicing system to a third-party platform, significantly improving efficiency and accuracy
- Designed a campaign management system for operators, enabling targeted promotions on popular routes through discounts and incentives
- Introduced a credit point system for agents, increasing bookings and agent engagement
- Managed multi-country projects across Southeast Asia and Latin America, aligning stakeholders and meeting business goals
System Trainee
Tata Consultancy Services Ltd
12.2009 - 10.2012
- Provided technical support for web-based banking BPO systems, specializing in card functionalities and complaint resolution
- Configured presentation layers built on the Cordiant framework and managed business data in mainframe and Oracle databases
- Designed workflows and web pages as per client specifications and ensured system uptime through distributed WebSphere servers
Education
B.Tech - Electrical and Electronics Engineering
Vellore Institute of Technology (VIT)
SSC - Science
Holy Angels’ Convent School
Skills
Product Strategy Development and Execution
Cross-Functional Team Leadership
Data-Driven Decision-Making
E-commerce and Supply Chain Optimization
Customer-Centric Product Design
Market Research and Analysis
Product Lifecycle Management
Product roadmaps
Product roadmapping
Product lifecycle management
Cross functional leadership
Stakeholder management
Product metrics
Project management
Data-driven decision making
Accomplishments
- Increased RedPro app Weekly Active Users (WAUs) by 50%, driving engagement among top-performing operators.
- Reduced turnaround time (TAT) for customer complaint resolution by 5 hours, improving adoption by 26%.
- Expanded redBus into Tier-3 and Tier-4 towns, onboarding 30,000 agents via CSC and facilitating 10,000+ daily transactions.
- Conceptualized a scratch card rewards system for ticketing agents, improving conversion rates by 34% and reducing drop-offs by 9.5%.
Hobbies
- Dancing
- Outdoor sports
- Painting
Timeline
Senior Product Manager
Redbus.in
10.2020 - Current
Engineering Manager
Redbus.in
10.2012 - 10.2020
System Trainee
Tata Consultancy Services Ltd
12.2009 - 10.2012
SSC - Science
Holy Angels’ Convent School
B.Tech - Electrical and Electronics Engineering
Vellore Institute of Technology (VIT)