Summary
Overview
Work History
Education
Skills
Timeline

Deepika Laxmi

Customer Loyalty And Sales Leader
Bangalore

Summary

Synopsis: With over 16 years of diverse professional experience with expertise in the field of Customer engagement and Sales and Revenue generation across multiple verticals in Customer Loyalty program management and e-learning space. Working with a startup and building customer loyalty programs for fortune 500 companies across India has given extensive knowledge of product positioning and understanding customer needs. Working with data and having thorough understanding of business has helped deliver 5% revenue growth quarter on quarter and 10% growth in new customer acquisition. Having an extensive understanding of different phases of sales process gives an advantage of early customer engagement and building relationships to churn recurring revenue with new projects.

Overview

20
20
years of professional experience

Work History

AVP, Paytm M'loyal

One97 Communications
BANGALORE
06.2008 - Current
  • Design and manage communications strategy focused on attracting, developing and retaining customers. Currently managing a customer base of 100+ customers under various verticals across India and Srilanka.
  • Define loyalty offer strategy in partnership with analytics and partner engagement teams to maximize ROI while staying within budget constraints. Responsible for INR 5 cr quarterly revenue generation from customer engagement and loyalty deployment.
  • Lead ideation and conceptualization for program development and optimization, including process optimization
  • Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI
  • Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
  • Work with analytics team to enhance predictive value of our customer acquisition models
  • Manage Pre Sales/Lead Generation for Channel/Influencers and Consumer Loyalty sector, optimizing revenue pipeline and leads for sustainable growth
  • Collaborate closely with CMOs and CEOs of retail, designing and executing consumer-centric Rewards and Engagement programs
  • Pitch for repeat orders or cross-sell products/services to existing clients
  • Filter high-potential deals by analyzing business strategies, opportunity requirements, financials, and internal priorities
  • Responsible for prospect mapping, pipeline mapping, proposals aligned with customer requirements, report preparation, cost analysis, negotiations, and deal closures
  • Attend meetings regularly to understand clients' requirements and provide optimal solutions
  • Interact and maintain relationships with existing clients to enable cross-selling and upselling activities


Head International

Xceed Learning and XceedAgents
01.2004 - 01.2008
  • Fortune 500 E-Learning Needs:
  • Scalability and Flexibility:
  • Address need for scalable e-learning solutions that can accommodate diverse and evolving training needs of large, multinational organization
  • Customization and Personalization:
  • Discuss importance of tailored e-learning content to meet specific organizational goals, roles, and learning preferences within a Fortune 500 company
  • Compliance and Regulatory Training:
  • Highlight necessity of e-learning solutions to ensure compliance with industry regulations and internal policies applicable to Fortune 500 organizations
  • Analytics and Reporting:
  • Address need for robust analytics within e-learning platforms to track learner progress, measure training effectiveness, and provide actionable insights for improvement
  • Learning Management System (LMS):
  • Centralized Learning Hub:
  • Describe role of an LMS in providing a centralized platform to manage, deliver, and track e-learning courses and training programs
  • User-Friendly Interface:
  • Emphasize importance of an intuitive and user-friendly LMS interface to enhance learner engagement and ease of use
  • Integration Capabilities:
  • Discuss ability of LMS to integrate with various systems and tools, such as HR software or third-party content providers, to streamline training needs
  • Progress Tracking and Reporting:
  • Highlight LMS's ability to track learner progress, Assessment Engine generate detailed reports, and analyze training data to measure impact of e-learning initiatives
  • Managed establishment and operations of Technology labs encompassing PHP, Design, Virtual Assistants, Java, Storyboarding, Graphic Design, and various other domains.

Education

MBA - Human Resources Management

Symbiosis, Pune,Maharashtra
04.2001 -

Skills

    Customer Loyalty and Sales Integration

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Timeline

AVP, Paytm M'loyal - One97 Communications
06.2008 - Current
Head International - Xceed Learning and XceedAgents
01.2004 - 01.2008
Symbiosis - MBA, Human Resources Management
04.2001 -

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Deepika LaxmiCustomer Loyalty And Sales Leader