Deepika Manoharan
Senior Digital Marketing Executive
Chennai
Summary
Social Media & Digital Marketing Specialist with 8 years of experience in SEO, social media management, branding, traditional marketing and lead generation.
Overview
8
8
years of professional experience
44
44
years of post-secondary education
Work History
Senior Digital Marketing Executive
Ziffity
Chennai
06.2022 - Current
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Foster relationships with potential clients
- Create, sustain, and strengthen relationships through the customer lifecycle in SEO, Google Ads, Facebook Ads and Social Media Management
- Improve client satisfaction in ROI
- Aligning customer experience strategies with marketing initiatives.
- Responding to customer queries in a timely and effective manner, via phone, email, social media, or chat applications.
Senior Digital Marketing Executive
Contus
Chennai
02.2022 - 06.2022
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Volunteered at local community organizations, providing assistance with day-to-day operations.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Skilled at working independently and collaboratively in a team environment.
- Handling Internal marketing, daily, weekly and monthly KPIs
- Increased 80% Organic Traffic in SEO
- Increased Organic Leads
Senior Executive – Digital Marketing
Zebronics
10.2020 - 01.2021
- Maintained brand innovation and kept abreast of the latest social media trends
- Monitor brand-related mentions on all social platforms and engaged with readers’ responses to articles
- Increased Facebook conversion rate by 35% with new copywriting strategy
- Identified more accurate target customer base which increased retention by 15%
- Created social media campaigns for lead generation and branding on Facebook,
- Organic Calendar and engagement for Facebook, Instagram, LinkedIn, Twitter and
- Planning Social Media Campaigns during offers, festivals and anniversaries
- Created email marketing campaigns with Mail chimp for all services
- SEO - Website Handling and achieved desired rankings
Team Leader
Cube45 Ecommerce Services Pvt Ltd
02.2018 - 10.2020
- Responsible for overseeing the day-to-day operations of the team, distributing the workload evenly amongst staff and making sure motivation and performance levels are maintained
- Allocating jobs and workloads to individual staff members based on their ability
- Implementing new initiatives and making sure all staff understand them
- Giving prompt and accurate information on individual staff member performance
- Making sure all tasks given to staff are done on time and to the required standard
- Ensuring a clean, safe and friendly working environment for all team members
- Ensuring that there is a certain level is slack in the system to cover busy periods
- Managing any staff sickness levels and organizing the necessary cover
- Making sure that Health & Safety rules are strictly followed by all team members
- Establishing team and staff targets as a reflection of the company's objectives
- Providing accurate information to senior managers on key issues
- Client Meet and Preparing Proposals
- Manages Senior SEO Analysts, Senior Content Analysts, SEO Analysts, SEO Content
- Analysts and SEO Coordinators; assigns/manages workload
- SME
Cube45 Ecommerce Services Pvt Ltd
05.2017 - 02.2018
- Drive 50000 daily organic traffic from Website
- SEO Activities – On Page & Off page
- Training New Employees on SEO
- Website Design – Word press, HTML, PHP
- Social Media Post
- Increased blog traffic by 250% in one year
- Wrote, edited, and published content on blog platform
- Researched user base to determine writing style and voice
- Identified more accurate target customer base which increased retention by 15%.
SEO Analyst
Cube45 Ecommerce Services Pvt Ltd
08.2016 - 05.2017
- Exercise, develop, and shared the knowledge of analysis techniques, industry developments, data management, and data visualization
- Provides insights into SEO impact of onsite performance, offline performance, and interaction with and support of paid marketing
- Works directly with SEO manager and other related department to assist in link acquisition for all SEO project and execution of all link building tasks
- Work closely with product and development teams to provide technical SEO support, recommendations, and QA
- Assists in the development of scopes of work for the production search engine marketing (SEM) campaigns, based on the defined strategy for the client
- Establish key performance indicators benchmarking performance goals to meet customer expectations
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Associate
Hindhuja Global Solutions
09.2014 - 08.2016
- Processed data entries with an average of 50 cases per day
- Checked patient’s referrals from hospitals and hospices and their Medicare eligibility
- Assisted medical biller on bi-weekly billing
- Connected with Insurance and patient aging to resubmit insurance claims when necessary
- Entered CPT codes and patient information into billing software.
Education
Bachelor of Engineering - Electronics and Communication Engineering
Saveetha
School of Engineering
Higher Secondary Certificate - undefined
Secondary School Leaving Certificate - undefined
State
Skills
Facebook Advertising, Google Adwords, Email Marketing, Branding, Lead Generationundefined
Timeline
Senior Digital Marketing Executive
Ziffity
06.2022 - Current
Senior Digital Marketing Executive
Contus
02.2022 - 06.2022
Senior Executive – Digital Marketing
Zebronics
10.2020 - 01.2021
Team Leader
Cube45 Ecommerce Services Pvt Ltd
02.2018 - 10.2020
Cube45 Ecommerce Services Pvt Ltd
05.2017 - 02.2018
SEO Analyst
Cube45 Ecommerce Services Pvt Ltd
08.2016 - 05.2017
Associate
Hindhuja Global Solutions
09.2014 - 08.2016
Bachelor of Engineering - Electronics and Communication Engineering
Saveetha
School of Engineering
Higher Secondary Certificate - undefined
Secondary School Leaving Certificate - undefined
State
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