Deepika Maurya
UX Researcher
Gurugram
Summary
Passionate UX researcher and product analytics professional with a proven track record in Fintech startup, to contribute to the advancement of user-centered design and data-driven insights, fostering innovation and optimising user experiences in a dynamic professional environment.
Overview
6
6
years of professional experience
11
11
years of post-secondary education
2
2
Certificates
Work History
User experience Researcher
Zeffo - Braveheart Labs Pvt Ltd (Formely Known As Nuco Financial Pvt. Ltd.)
08.2020 - Current
- Conducted in-depth user research to uncover insights and pain points, utilising methodologies such as interviews, surveys, and usability testing
- Utilised quantitative and qualitative data analysis to extract meaningful patterns and trends, contributing to evidence-based product improvements
- Creating and executing usability tests to evaluate th effectiveness of user interfaces
- Analysing, synthesising and communicating research findings and recommendations effectively to both technical and non-technical stakeholders through reports, presentations, and visualisations
- Collaborating closely with cross-functional teams, including designers, developers, and product managers, to translate research findings into actionable design recommendations
- Incorporate feedback from user testing and usability studies into wireframes to iterate and enhance designs.
- Develop interactive prototypes from wireframes using tools like "Figma" to simulate user interactions and demonstrate flow.
- Conducting competitive analysis to stay informed about industry trends and best practices
Freelancer
Consumer Research & Logistics
01.2019 - 06.2020
- Coordinated and managed logistics for user research studies, ensuring seamless operation and timely execution
- Scheduled and organised participant recruitment, interviews, and usability testing sessions
- Recorded and documented key insights and observations during interviews for analysis
- Assisted in synthesising research findings to inform design decisions and enhance user experience.
- Conducted comprehensive consumer research using both qualitative and quantitative methods.
- Systematically collect & analyze customer feedbacks across various channels and provide recommendations
Advice & Wealth Management Operations
Ameriprise India Pvt. Ltd.
10.2017 - 12.2018
- Perform Automated Customer Account Transfers (ACATs) for the incoming client as well as outgoing client's account as per the account's feature
- Monitor clients' investment portfolios and ensure that transfer requests are carried out according to industry regulations
- Manage and maintain client accounts, ensuring accuracy in transactions, documentation, and compliance with regulatory requirements
- Assist in analysing client portfolios, performance reports, and investment strategies, providing insights and recommendations
- Collaborate with advisors to support the development and implementation of comprehensive wealth plans for clients
- Collaborate with various teams, including advisors, portfolio managers, and compliance, to deliver integrated wealth management solutions.
Education
MBA (Human Resources) -
Amity University
Noida 08.2014 - 04.2016
Bachelor of Science (Mathematics) -
Miranda House, Delhi University
04.2009 - 04.2012
12th -
CBSE
Delhi 04.2007 - 04.2008
Some College (No Degree) -
CBSE
Delhi 04.2001 - 03.2006
Skills
Usability Testing
Certification
Product Analytics by Product School
Timeline
Product Analytics by Product School
07-2023
UX Research by Google
08-2022
User experience Researcher
Zeffo - Braveheart Labs Pvt Ltd (Formely Known As Nuco Financial Pvt. Ltd.)
08.2020 - Current
Freelancer
Consumer Research & Logistics
01.2019 - 06.2020
Advice & Wealth Management Operations
Ameriprise India Pvt. Ltd.
10.2017 - 12.2018
MBA (Human Resources) -
Amity University
08.2014 - 04.2016
Bachelor of Science (Mathematics) -
Miranda House, Delhi University
04.2009 - 04.2012
12th -
CBSE
04.2007 - 04.2008
Some College (No Degree) -
CBSE
04.2001 - 03.2006
Extracurricular Activities
- The Earth Saviours Foundation - Volunteering services for the welfare of less privileged people living in NGO's Gurukul.
- National Service scheme, Miranda House - Reader to blind students and taught poor children.
- Entrepreneurship cell, Miranda House - Organised fundraising events, designed marketing strategies for recycling products, Supervision of Paper-recycling plants at campus.
- Mathematics Society (SANKHYA), Miranda House - Actively participated in the organisation of fests, seminars and other annual events.
Extracurricular Activities
- The Earth Saviours Foundation - Volunteering services for the welfare of less privileged people living in NGO's Gurukul.
- National Service scheme, Miranda House - Reader to blind students and taught poor children.
- Entrepreneurship cell, Miranda House - Organised fundraising events, designed marketing strategies for recycling products, Supervision of Paper-recycling plants at campus.
- Mathematics Society (SANKHYA), Miranda House - Actively participated in the organisation of fests, seminars and other annual events.
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