DEEPIKA MITTAL

• Managing end-to-end student recruitment operations for UK, Ireland, Australia, Canada, and Germany, leading a team of 5 counsellors and achieving weekly and monthly application targets.

• Driving conversion strategy from lead generation to enrollment with a focus on quality applications and improved offer-to-enrollment ratios.

• Recruiting, onboarding, training, and performance management of senior and junior counsellors including KPI tracking.

• Developing business growth strategies through marketing initiatives, institutional visits, and international collaborations (Dubai & Singapore).

• Managing a B2B agent network of 200+ active agents across multiple Indian states.

• Conducting agent trainings and follow-ups ensuring 5–10 daily applications for partner universities.

• Organizing university visits, in-office trainings, podcasts, and weekly UK virtual webinars.

• Handling UCAS applications, scholarships, SOP writing, and student documentation.

• Reviving dormant leads through WhatsApp and SMS campaigns.

• Coordinating with loan, accommodation, Flywire, IELTS, and marketing teams for enrollment and revenue.

• Managing Instagram promotions and performance reporting.

• Cultivated strong client relationships through proactive support and personalized service.
• Successfully retained existing contracts by consistently meeting visa number delivery targets.
• Secured new contracts and expanded the portfolio across regions, including the UK, Ireland, Cyprus, Malta, Spain, Latvia, and Madrid.
• Organized weekly university-specific training sessions for counselors to enhance their knowledge and performance.
• Conducted weekly UK and Europe knowledge assessments to evaluate counselor expertise and identify areas for improvement.
• Orchestrated successful events and fairs to enhance brand visibility and strengthen client engagement with a footfall of 100+ students.
• Delivered specialized UK and Europe-focused training to counselors, channel partners, and merchants across India.
• Collaborated effectively on lead generation campaigns to drive business growth i.e digital media campaigns, creatives, USPs of Universities, reels , one on one sessions etc
• Managed business travel arrangements with precision and efficiency.
• Attended key industry events for networking and business development.
• Compiled actionable monthly reports to identify areas for improvement and optimize performance.
• Ensured timely and accurate enrollment number delivery to UK and Europe clients.
• Leveraged a vast agent network for recruitment and lead generation.
• Led cross-functional teams to achieve outstanding results and exceed targets.
• Applied strong analytical skills to inform decision-making and drive strategic initiatives.
• Conducted CRM audits to optimize operational efficiency and improve performance.
• Organized in-house fairs and events to boost engagement and foster relationships.
• Managed and maintained data to improve conversion rates and optimize strategies.
• Executed innovative strategies for successful conversions, including live shows, reels, live Q&A sessions, webinars, and on-the-spot offers.
• Contributed to talent acquisition processes, including hiring Branch Managers, Regional Managers, and Counselors.
• Identified needs of customers promptly and efficiently.
• Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
• Maintained updated knowledge through continuing education and advanced training.
• Collaborated closely with team members to achieve project objectives and meet deadlines.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.
• Experience in B2B, B2C, Channel partners and onboarding of sub agents and merchants

• Facilitated study abroad for 300+ students in UK Masters programs.
• Provided comprehensive counseling services from profile evaluation to visa filing.
• Contributed to conversion, agent outreach, and marketing strategies.
• Planned and executed targeted events for offer holders.
• Experienced in business travel and UK university admissions.
• Developed strategic recruitment initiatives in UK and India.
• Managed relationships with education agents in India.
• Utilized analytical skills for performance monitoring.
• Demonstrated a growth-focused mindset.
• Verified academic and financial document authenticity.
• Coordinated with universities for offer letters and CAS.
• Provided ongoing training to address challenges.
• Organized events and fairs to drive conversions.

• Led a team of 15 Quality Assurance specialists, focusing on performance improvement.
• Enhanced the Enquiries Process to boost conversion rates.
• Provided quality and performance reports to Senior Management.
• Mentored new team members for seamless role transitions.
• Ensured adherence to operational processes on a daily basis.
• Conducted weekly performance audits and addressed gaps.
• Monitored staff attendance to maintain workflow consistency.
• Participated in country-specific training for skill enhancement.
• Managed the Enquiries process to optimize lead transfer efficiency.
• Coordinated with vendors to secure an adequate lead supply.
• Collaborated with the Marketing Team on campaign execution and progress reporting to Senior Management.